The Pioneers of
Comparative Content Marketing
YOUR COLLEAGUES ARE ALREADY TAKING W’S WITH OUR FRAMEWORK.


















How We Solve Your Problems
Status Quo vs Our Approach
“To what do you hold yourself accountable?” |
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Other agencies → |
❌ Chasing traffic |
Mihael Cacic Agency → |
🏆 Generating leads & sales |
“How will you do that?” |
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Other agencies → |
❌ Educational Content Marketing |
Mihael Cacic Agency → |
🏆 Comparative Content Marketing |
“Our market is already overflowing with competitors educating prospects…” |
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Other agencies → |
❌ Double down on more educational content |
Mihael Cacic Agency → |
🏆 Leverage Comparative Content to show how your software is different, attracting your best-fit users |
“I noticed SEO is a zero-sum game where quality wins.” |
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Other agencies → |
❌ Pump out one article in 3 hours — churn and burn, baby |
Mihael Cacic Agency → |
🏆 Spend 30-50 hours nurturing each article to perfection to ensure ranks |
“What’s the relationship with your clients like?” |
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Other agencies → |
❌ Transactional: pay money, get content |
Mihael Cacic Agency → |
🏆 Consultative & Supportive: scalable, self-reliant extension of your team |
“What if we have trouble ranking? We had trouble ranking before….” |
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Other agencies → |
❌ Just wait and pump out more articles |
Mihael Cacic Agency → |
🏆 Keep tweaking the content until it reaches content-market fit |
“How will you capture our market positioning without us having to do excessive editing?” |
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Other agencies → |
❌ Market-what? |
Mihael Cacic Agency → |
🏆 Through hands-on software testing & productive team interviews |
You might be thinking:
“To what do you hold yourself accountable?”
“How will you do that?”
“Our market is already overflowing with competitors educating prospects…”
“I noticed SEO is a zero-sum game where quality wins.”
“What’s the relationship with your clients like?”
“What if we have trouble ranking? We had trouble ranking before….”
“How will you capture our market positioning without us having to do excessive editing?”
Other SEO/content agencies
❌ Chasing traffic
❌ Educational Content Marketing
❌ Double down on more educational content
❌ Pump out one article in 3 hours
— churn and burn, baby
❌ Transactional: pay money, get content
❌ Just wait and pump out more articles
❌ Market-what?
Mihael Cacic
Agency
🏆 Generating leads & sales
🏆 Comparative Content Marketing
🏆 Leverage Comparative Content to show how your software is different, attracting your best-fit users
🏆 Spend 30-50 hours nurturing each article to perfection to ensure ranks
🏆 Consultative & Supportive: scalable, self-reliant extension of your team
🏆 Keep tweaking the content until it reaches content-market fit
🏆 Through hands-on software testing & productive team interviews
Top SaaS Entrepreneurs are Choosing Our Approach
See why…

Sujan Patel
Founder, Ramp Ventures
“Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.”
Portfolio of SaaS companies: MailShake, Voila Norbert, Right Inbox, Pick, LinkTexting, Narrow, Quuu

Jonathan Clift
COO, YouCanBookMe
“We’ve commissioned over 200 articles from various SEO & content agencies in the last few years… and they simply aren’t driving any conversions. Miha flipped our old strategy on the head. We were skeptical at first but the articles Miha’s team wrote became our top 1% performing pages in weeks!!”
B2B SaaS, Hyper-competitive industry

David Campbell
CMO, RightInbox
Hyper-competitive B2C SaaS

Jitesh Patil
SEO & Content Specialist, Toggl
“When it comes to SaaS content, nothing converts better than comparative content. And no one creates comparative SaaS content better than Miha and his team. The research, structure, and writing are spot on.”
B2B SaaS, Hyper-competitive industry

Lia Schmidt
VP, Insider
Enterprise B2B SaaS

Mark Hennings
CEO, Simple Booth
“This guy is 🔥🔥🔥🔥🔥
So much so that we started a SaaS startup together after wrapping up our project: Entry Point AI. Hire him to make all your content dreams come true.
Physical product + SaaS
We Drive Real ROI, Not Just Traffic
Our agency specializes in high buying intent content.
👉 Content your prospects search for when they’re one step away from buying:
- Salesforce vs Hotjar
- Pipedrive Alternatives
- Best Software for Email Marketing
Latest Case Study: 1379 clicks and 138 leads for one B2B SaaS with just 5 articles in 5 months.

Tried & Tested ROI Projections
Before you invest in comparative content, we prepare a keyword strategy and ROI projections.*

*based on conversion data from past results, your ARPPU, monthly churn, and search volumes.
So you can decide if comparative content marketing is a wise investment for your business.
Our Articles Convert Like Sales Pages
We analyzed 1000s and written 100s of comparative articles.
We discovered the perfect comparative structure, loved by both Google and your Prospects:

Signup Rates, Our Comparative Content (highlighted) vs Typical Educational Content
Wanna see our best-performing Comparative Articles?
Benefits Beyond SEO
Good marketing drives results.
Great marketing enhances every part of your business.
Our clients reported Comparative Content helped them get fast results through:
- Lead Generation via SEO
- Refining Market Positioning
- Morale Boost via Competitive Intel
- Great Asset for Google Ads campaign
- Your “Warm” Source of Buying Intent Data

Extension of Your In-House Team
We’re a scalable extension of your in-house team that doesn’t need to be micro-managed.
We can fill every knowledge gap or team member you’re missing, with our team of:
- Writers
- Concept Editors
- Grammar Editors
- Native-speaking Beta Readers
- Positioning Experts
- SEO Experts
Allow us to add Comparative Content to your Product Marketing efforts, no extra work for you.
Comparative Content Is The Secret To SaaS Growth
Don’t just take my word for it. Look at the big shots. The SaaS behemoths that grow & control the market with comparison content — not merely educational content. They understand that when customers are comparing, they’re one step away from buying.
Click on the logos to see examples.















Without Comparative Content
❌ Competitors control your positioning
❌ Stay lost in the sea of options
❌ No leads, no sales
❌ Hectic life, high stress
❌ Build it and they won’t come
With Comparative Content
✅ You control your positioning
✅ Stand out with clear-cut value
✅ Surging leads, surging sales
✅ Chill life, no stress
✅ Build it and they will come
Testimonials

Mark Hennings
This guy is 🔥🔥🔥🔥🔥
Hire him to make all your content dreams come true.

Eilaf Meenai
Mihael is not only a masterful content strategist, but also extremely hardworking, honest, and fun to work with. During our time working together, he thoroughly critiqued my work and helped me take my writing to the next level. He’s a great mentor and a friend. If you need help with your content, go to him!

Perri al-Rahim
Mihael is a superstar! I value his can-do work spirit and appreciate the valuable insights he gave me. I highly recommend Mihael for his competence, ability, and agility. Thank you, Mihael, for facilitating my project demands on short-notice. Mihael has earned my respect because of the credibility and distinction with which he has applied himself!

Vikas Kalwani
I’ve worked with Mihael on a number of projects and he always overdelivered. He’s a perfectionist that makes sure every word and sentence is in the right place and isn’t fluff. The real kind of stuff that attracts links and moves the needle. A true long-form master.

Dejan Gajsek
If I could bet my money on someone, Miha would be that person. This young lad can transform your business with one piece of content.

Robbie Richards
I've worked with Mihael on several content projects, and every time I've been extremely impressed with his attention to detail, speed of execution, and quality of work. His content briefs are incredibly detailed, and he leaves no stone unturned. From keyword selection to analyzing SERP intent, he brings a rare combination of SEO expertise and writing quality that is really hard to find. If you're looking for someone who can help you scale content output and drive qualified traffic, Mihael is someone you should talk to!

David Campbell
Increased our blog conversions by 2250%. Mihael completely transformed our blog and optimized it for conversions. His eye for detail is incredible and knows exactly how to create a blog that attracts customers. Highly recommend working with him.

Marija Mladenovska
Mihael is a content writer extraordinaire! He writes with clarity and ease, which makes it easy for his audience to understand what he’s talking about. Michael has the rare ability to take complicated topics and turn them into digestible chunks of advice that are actionable, insightful, and full of value. If you’re looking for someone who can take your business’ blog to new heights — then it sounds like Mihael might be just what you need!

Imani Roberts
Mihael’s insights on content strategy is a breath of fresh air. He is very articulate and passionate about what he does and it shows in the quality of his work. After just a few strategy calls, I had a clear content marketing plan of how to market my agency. I couldn’t recommend him enough!

Jessica La
Mihael in 3 words: Genius. Witty. Quick. Brilliant. That was actually 4 words, but it’s a pretty good way to describe my experience working with Mihael. I’ve worked with many content marketers/consultants over the years and seldom do I find someone who over-delivers and makes the process as easy and efficient as possible. Throw in a great sense of humor and it makes working with him a no-brainer.

Sujan Patel
Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.

Andriy Zapisotskyi
Mihael is an amazing guy and a great content specialist! I’m so happy to work with him and really impressed by his knowledge and expertise in content strategy, planning and writing. Mihael is a one-stop if you’re looking for professional content marketing help!

Vlad Orlov
Mihael is great. All his writing is top-notch and the link building techniques he employs actually work (unlike a lot of other link builders that don’t care if it looks spammy or is completely irrelevant). Quick, thorough, effective and very friendly – a solid recommendation for anybody looking to hire a content marketer.

Samuel Ng
Mihael is an excellent content writer. His in-depth research helps to produce engaging content for the right audience. Structuring long form content is tough and he’s one of the few who can do it right. Working with him will help you get your dream clients. Go hire him before his calendar gets fully booked.

Phara Perry
Mihael is extremely knowledgeable about content marketing strategy and has great ideas and strategies to really make your campaigns great! On top of that, he's extremely friendly and personable and truly cares about helping his clients succeed in a crowded marketing space.

Supreet Tare
I am thrilled to recommend Miha for their exceptional SEO skills and expertise. Thanks to Miha's guidance, I was able to identify three highly effective keywords and create three SEO articles that ranked #1 on Google within just a few weeks of going live.
Miha's deep knowledge of SEO and commitment to delivering results is truly remarkable. Their ability to identify the right keywords and optimize content is unparalleled. Their approach to SEO is both strategic and practical, making it easy for anyone to understand and implement.
I highly recommend Miha to anyone looking to improve their website's SEO and drive more traffic to their business. Their dedication to client success is evident in the results they deliver, and I look forward to continuing to work with them in the future.
Thank you, Miha, for all of your help and expertise!

Lia Schmidt
I don't have enough superlatives in my word bank to describe Mihael. He's brilliant, organized, considerate, and honest. A rare mix in today's world. Mihael knows how to give advice and direction with being dogmatic about his viewpoints or data. He is extremely analytical and can grasp complex topics quickly. I have enjoyed working on several projects with him. From AI grant matching platforms to data modernization services, Miha always adds to the conversation and helps you unearth unexpected insight and ideas.
If you're content strategy needs some TLC. Work with Mihael. He knows what he is doing and will deliver results.

Simon Sanda
He solved our whole marketing problem. Not only has Mihael written impressive texts, he is also a remarkable visionary, planner and strategist. Through analysis, he quickly created a comprehensive content plan and started solving our problems one by one and step by step. I can only talk in superlatives about him.

Nikola Roza
His techniques actually work. I’ve been sitting on so much dormant potential that honestly, it’s embarrassing. It took Mihael hopping on a call with me and showing me step by step how to boost my website’s organic traffic with what I currently have, without having to produce a single new article, and without having to build a single new backlink. That you Mihael for straightening up my site and getting it ready for the exciting journey ahead. You saved me from a ton of headaches. Cheers!

Jitesh Patil
When it comes to SaaS content, nothing converts better than comparative content. And no one creates comparative SaaS content better than Miha and his team. The research, structure, and writing are spot on.

Andriy Zapisotskyi
Mihael is an amazing guy and a great content specialist! I’m so happy to work with him and really impressed by his knowledge and expertise in content strategy, planning and writing. Mihael is a one-stop if you’re looking for professional content marketing help!

Lucas Wollschlager
Most writers are garbage. Good thing Mihael isn’t most writers. He always delivers actionable, insightful, and value packed content making it a no-brainer to work with him. If you’re looking for a content writer or strategist, you’d be crazy to not give Mihael a call.

Martin Angila
Saying that Mihael is a content marketing guru is an understatement. His attention to detail is on another level. He doesn't give room to the slightest mistake and makes sure each piece is the best out there. Working under him as a content writer was an eye-opener and an honor. If you're looking for the best person to shoot your blog for the skies, Mihael is your guy.

Sam Molony
I collaborated with Mihael on a regular basis during his time at Norbert. I have never seen anyone dive into the data as much as Mihael does. He is a marketer that strives to bring a range of new content ideas to the table from a completely different perspective, leaving no details to spare. Mihael was a pleasure to work with and someone who I learn't a tonne from. If you're looking for someone to level up your content strategy, this guy knows all the tricks.
Testimonials

Sujan Patel
Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.

Phara Perry
Mihael is extremely knowledgeable about content marketing strategy and has great ideas and strategies to really make your campaigns great! On top of that, he's extremely friendly and personable and truly cares about helping his clients succeed in a crowded marketing space.

Lia Schmidt
I don't have enough superlatives in my word bank to describe Mihael. He's brilliant, organized, considerate, and honest. A rare mix in today's world. Mihael knows how to give advice and direction with being dogmatic about his viewpoints or data. He is extremely analytical and can grasp complex topics quickly. I have enjoyed working on several projects with him. From AI grant matching platforms to data modernization services, Miha always adds to the conversation and helps you unearth unexpected insight and ideas.
If you're content strategy needs some TLC. Work with Mihael. He knows what he is doing and will deliver results.
faq & common concerns
✅ Is this approach suitable for a B2B/B2C/Enterprise SaaS company?
For B2B And Enterprise SaaS – absolutely.
B2B and Enterprise companies typically have higher customer lifetime values, which means the strategy works even if fewer prospects are searching for comparative keywords.
B2C, on the other hand, has more volume but customers have lower lifetime value. It could still work, but it all depends on the math in your situation.
✅ We have a completely new website with a low Domain Rating (DR). Will this work for us?
Yes! Although we’re seeing a slightly slower ramp-up, our clients still reach #1 positions for all the most profitable keywords over time.
The strategy here is to target keywords with low “allintitle:” scores first. This metric tells you how many results on Google have the keyword in the meta title. It’s a great indicator of “content competition” on Google. I found that keywords with low allintitle results (less than 100) are easy to rank for: you can rank in the top #3 in less than a day. Great to build initial engagement and domain and topical authority.
✅ We've never invested in SEO or content before. Can we still benefit from this approach?
✅ What are the typical costs? What kind of budget should we anticipate? Pricing options?
The breakeven point usually happens after 12-15 months.
We have several pricing options available. From paying upfront, to monthly payments, to done-with-you service, or a mix of both. We can start slow and work together over the next 2-3 or more years, or just pump out all of your comparison keywords in the next 3 months. We’re happy to adapt to your situation.
✅ When will we see results?
Depending on your situation and the strategy, you can see results in as little as a month. Typically, though, it takes 3 months for decent results, and 6 to 12 months for needle-moving results.
✅ We have a great product that people aren't aware of yet. Can this strategy help us become more known?
✅ What if we have very few competitors? What if our market is completely "uneducated"?
In this specific case, Comparative Content Marketing (and Google as a marketing channel itself) might NOT be the best strategy for you.
However! I often hear SaaS founders claim they have no competition or that they are in an “uneducated market”, but in reality, they oftentimes confuse that with having an innovative product in an existing, already educated industry. In cases like this, Comparative Content Marketing works perfectly.
As a rule of thumb: if there are competitors solving the same problem as you, possibly in a different way, Comparative Content works. If there are no competitors solving the problem you’re solving, then Comparative Content isn’t the best approach.
✅ What if we're not sure about our positioning? Or we're undergoing a positioning change?
A necessary part of our process is exploring and using the tools in your industry. We find out their “true” positioning, strengths, and weaknesses. The “research” part when creating comparative content is literally a competitive intelligence campaign.
We’ve had a few clients like this — aware that their positioning wasn’t perfect. And during our engagement, we helped them discover which of their features are truly unique. In the end, our competitive intelligence helped them completely restructure their positioning.
So even if you’re not 100% sure about your positioning — it’s okay! You’ll find even more value in our competitive intelligence in this case.
✅ What if we don't know our positioning at all?
Although our service stays the same, the priority shifts from getting conversions to helping you reach product-market fit. We’ll still do our competitive intelligence and write the articles (since you’ll still need the traffic as soon as possible to get initial users) but it will be up to you to take our findings and develop your product in a direction where you can claim a unique & desirable positioning on the market.
✅ What if our competitors have more features?
It doesn’t matter.
Basecamp, an online project management software, for example, holds the positioning as a “project management tool with the fewest features in the industry”. Does it appeal to everyone? No, but it does appeal to their users: small businesses who don’t want to invest a ton of energy and time into learning how to use a project management tool.
My point is this: fewer features is a feature, and a pretty powerful positioning nowadays.
As long as the features that you have are worthy of a remark, you’ll be able to find your positioning on the market.
✅ Will the content live on our website? Could that hurt sales in the future?
Yes, Comparison Content will live on your website — and that won’t hurt your sales.
The first part of the reason is that we write the content in a way that honestly, ethically, and objectively compares the products. The second part is the fact that when prospects are looking for Comparison Content, they are literally looking for product pitches that will answer questions they have regarding you and your competitors. And you’re the best authority on the topic to do that. And once the readers see that you are also honestly reviewing your competitors, their respect for your brand will immediately increase.
Despite this argument, a lot of our clients are still wary. So they clearly state “We commissioned the article to be written by a third party” in the intro, with a blurb about the author at the end (me).
✅ Won't readers hate us if we place ourselves in the first spots in the "Comparison" listicles?
In fact, doing the opposite hurts sales and your reputation.
I oftentimes see SaaS companies placing their product on the bottom, so they don’t look pushy. And while this philosophy does make sense with top-of-the-funnel content (since people are looking for information and not a product pitch) it falls apart with bottom-of-the-funnel content like comparison articles (since people are literally looking for your product pitch). Psychologically, placing yourself on the last spot in your listicle signals very weak confidence in your product — because why would you otherwise place it at the very end? And practically speaking, only a fraction of your visitors even scroll to the bottom of the article, so you’re only getting 5-10% of the value out of your content.
✅ Can't I just use AI to write this type of content?
For example, I scraped the websites of two companies I was comparing and fed the data into AI. The quality of the content was average at best. That’s because the claims that companies usually make on their website are wishy-washy, and the amount of detail they go into when describing their product is abysmal.
This cannot come even close to what we do: sign up for every software we’re comparing and take notes on the user experience of the tools. AI can’t do this, but it is what your users are ultimately buying, and it’s the type of content that Google loves to promote.
✅ Why not create educational content? Like how-to guides or glossaries?
There’s absolutely a time and place for creating educational content. But my argument is that that time and place come after you have exhausted all your most valuable keywords — comparison content keywords.
That’s because someone searching for how-to content hasn’t yet developed the need for a product, and thus has no intention of buying. Plus, the people who are searching for educational-type of content are usually beginners — and not, for example, sales managers with 10 years of experience that are looking to switch their CRM. You know, people with higher budgets.
The second drawback of educational content is the conversion journey.
The way to make how-to content work is by collecting email leads on day one and then nurturing the leads over days, weeks, or months before they’re ready to buy your product. That means you’ll need to have a very good email nurture and newsletter system in place, but you’ll also have very long sales cycles. And every time you’re dealing with time and multi-step selling, you’re losing a lot of prospects.
So educational content, even though it has more volume, attracts prospects with lower budgets, longer sales cycles, and overall lower conversion rates.
✅ What if I don't want to give spotlight to my competitors?
I know that talking about your competitors, even explaining where they’re better, sounds risky — aren’t you giving unnecessary publicity to your rivals? But think of it this way: your potential customers are already comparing you to other solutions on the market. They are already Googling “you vs competitor”. If you don’t write those articles, someone else will (or, more likely, already has). And they will control your product narrative instead of you.
Comparative content marketing is thus a strategy about reclaiming the product narrative control on the market, so you can highlight your unique strengths, selling propositions, and how you deliver superior value on your own terms.
✅ Why should I accurately describe my competitor?
Comparative Content should always be up-to-date, accurate, fair, and respectful to your competitors.
Not only because that is ethically the right thing to do, but also because people oftentimes search for this content while switching from an old provider. They might already know all the ins and outs of the competitor, and if they see you slandering them, misrepresenting what they do, or stating outdated features, they will lose trust in you. On the contrary, if you honestly highlight their strengths, you will instantly become more credible and all other copy you write for your product will be more effective.
IT’S TIME ⏰ TO GROW 🚀
Alright, that was enough about us. Let’s talk about you.