PIONEERING COMPARATIVE CONTENT
TRUSTED BY LEADING SAAS BRANDS.
CASE STUDY
Peek inside my strategy how I took one SaaS blog from $3,800 to $114,000 MRR in 6 months and with just 24 pieces of comparative content.
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ABOUT MY SERVICE
SERVICE DEFINITION
Comparative content marketing is a blog writing service.
I make it nearly impossible to fail at growing your SaaS company. Specifically, I help you add $100,000 MRR in less than 12 months with 24 pieces of comparative content that control how your product is talked about and perceived on the market.
SERVICE GUARANTEE
And I don’t just talk a big game.
I guarantee results: if your article doesn’t rank on the first page in 90 days, I’ll keep optimizing and promoting it for free until it does.
WHAT IS COMPARATIVE CONTENT?
Comparative content is any long-form blog post that compares your product with your competitor’s product.
The goal is to influence how people talk about your product on the market… to take control over the narrative in a way that increases your product’s perceived value… and convince prospects to pick you over competition.
The basic structure is a listicle — a text-heavy blog post with product descriptions layed out sequentially one after another. We ethically place your product on the first spot, highlight your unique features, call out your ideal user, and describe exactly which problems you solve and how in an extensive 750-1000 word writeup. Most readers, especially your ideal users, will at this point sign up for your free trial or schedule a demo. The rest will continue below where we describe your competitors in 250-500 word writeups.
Examples of good comparative content:
Comparison content written this way can achieve astounding conversion rates, of up to 10% (highlighted rows are comparative articles I wrote for a SaaS client) 👉
RESULTS? INSANELY PROFITABLE
Above: typical client results 3 months after publishing one article.
The article in the image ranked #1 spot within the first month, and generated $9,050 in 3 months since publishing… $5,050 of which was made in the last 30 days.
I know it’s hard to believe that I can get results like that. The reason why I can do it is because, unlike content marketing generalists, I’ve dedicated last 3 years of my life to writing, ranking, and optimizing comparative content and nothing else.
TESTIMONIALS
Mark Hennings
This guy is 🔥🔥🔥🔥🔥
Hire him to make all your content dreams come true.
Eilaf Meenai
Mihael is not only a masterful content strategist, but also extremely hardworking, honest, and fun to work with. During our time working together, he thoroughly critiqued my work and helped me take my writing to the next level. He’s a great mentor and a friend. If you need help with your content, go to him!
Perri al-Rahim
Mihael is a superstar! I value his can-do work spirit and appreciate the valuable insights he gave me. I highly recommend Mihael for his competence, ability, and agility. Thank you, Mihael, for facilitating my project demands on short-notice. Mihael has earned my respect because of the credibility and distinction with which he has applied himself!
Vikas Kalwani
I’ve worked with Mihael on a number of projects and he always overdelivered. He’s a perfectionist that makes sure every word and sentence is in the right place and isn’t fluff. The real kind of stuff that attracts links and moves the needle. A true long-form master.
Marija Mladenovska
Mihael is a content writer extraordinaire! He writes with clarity and ease, which makes it easy for his audience to understand what he’s talking about. Michael has the rare ability to take complicated topics and turn them into digestible chunks of advice that are actionable, insightful, and full of value. If you’re looking for someone who can take your business’ blog to new heights — then it sounds like Mihael might be just what you need!
Imani Roberts
Mihael’s insights on content strategy is a breath of fresh air. He is very articulate and passionate about what he does and it shows in the quality of his work. After just a few strategy calls, I had a clear content marketing plan of how to market my agency. I couldn’t recommend him enough!
David Campbell
Increased our blog conversions by 2250%. Mihael completely transformed our blog and optimized it for conversions. His eye for detail is incredible and knows exactly how to create a blog that attracts customers. Highly recommend working with him.
Jessica La
Mihael in 3 words: Genius. Witty. Quick. Brilliant. That was actually 4 words, but it’s a pretty good way to describe my experience working with Mihael. I’ve worked with many content marketers/consultants over the years and seldom do I find someone who over-delivers and makes the process as easy and efficient as possible. Throw in a great sense of humor and it makes working with him a no-brainer.
Sujan Patel
Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.
Andriy Zapisotskyi
Mihael is an amazing guy and a great content specialist! I’m so happy to work with him and really impressed by his knowledge and expertise in content strategy, planning and writing. Mihael is a one-stop if you’re looking for professional content marketing help!
Vlad Orlov
Mihael is great. All his writing is top-notch and the link building techniques he employs actually work (unlike a lot of other link builders that don’t care if it looks spammy or is completely irrelevant). Quick, thorough, effective and very friendly – a solid recommendation for anybody looking to hire a content marketer.
Samuel Ng
Mihael is an excellent content writer. His in-depth research helps to produce engaging content for the right audience. Structuring long form content is tough and he’s one of the few who can do it right. Working with him will help you get your dream clients. Go hire him before his calendar gets fully booked.
Simon Sanda
He solved our whole marketing problem. Not only has Mihael written impressive texts, he is also a remarkable visionary, planner and strategist. Through analysis, he quickly created a comprehensive content plan and started solving our problems one by one and step by step. I can only talk in superlatives about him.
Lia Schmidt
I don't have enough superlatives in my word bank to describe Mihael. He's brilliant, organized, considerate, and honest. A rare mix in today's world. Mihael knows how to give advice and direction with being dogmatic about his viewpoints or data. He is extremely analytical and can grasp complex topics quickly. I have enjoyed working on several projects with him. From AI grant matching platforms to data modernization services, Miha always adds to the conversation and helps you unearth unexpected insight and ideas.
If you're content strategy needs some TLC. Work with Mihael. He knows what he is doing and will deliver results.
Nikola Roza
His techniques actually work. I’ve been sitting on so much dormant potential that honestly, it’s embarrassing. It took Mihael hopping on a call with me and showing me step by step how to boost my website’s organic traffic with what I currently have, without having to produce a single new article, and without having to build a single new backlink. That you Mihael for straightening up my site and getting it ready for the exciting journey ahead. You saved me from a ton of headaches. Cheers!
Crist Khachikian
We love working with Mihael. As a startup, we needed it all: strategy, content, style, and everything in between. Mihael is smart, honest, thorough, and very easy to work with. A perfect mix of listening and advising — without him, we would be lost!
Lucas Wollschlager
Most writers are garbage. Good thing Mihael isn’t most writers. He always delivers actionable, insightful, and value packed content making it a no-brainer to work with him. If you’re looking for a content writer or strategist, you’d be crazy to not give Mihael a call.
Martin Angila
Saying that Mihael is a content marketing guru is an understatement. His attention to detail is on another level. He doesn't give room to the slightest mistake and makes sure each piece is the best out there. Working under him as a content writer was an eye-opener and an honor. If you're looking for the best person to shoot your blog for the skies, Mihael is your guy.
Sam Molony
I collaborated with Mihael on a regular basis during his time at Norbert. I have never seen anyone dive into the data as much as Mihael does. He is a marketer that strives to bring a range of new content ideas to the table from a completely different perspective, leaving no details to spare. Mihael was a pleasure to work with and someone who I learn't a tonne from. If you're looking for someone to level up your content strategy, this guy knows all the tricks.
Sujan Patel
Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.
Crist Khachikian
We love working with Mihael. As a startup, we needed it all: strategy, content, style, and everything in between. Mihael is smart, honest, thorough, and very easy to work with. A perfect mix of listening and advising — without him, we would be lost!
Lucas Wollschlager
Most writers are garbage. Good thing Mihael isn’t most writers. He always delivers actionable, insightful, and value packed content making it a no-brainer to work with him. If you’re looking for a content writer or strategist, you’d be crazy to not give Mihael a call.
Lia Schmidt
I don't have enough superlatives in my word bank to describe Mihael. He's brilliant, organized, considerate, and honest. A rare mix in today's world. Mihael knows how to give advice and direction with being dogmatic about his viewpoints or data. He is extremely analytical and can grasp complex topics quickly. I have enjoyed working on several projects with him. From AI grant matching platforms to data modernization services, Miha always adds to the conversation and helps you unearth unexpected insight and ideas.
If you're content strategy needs some TLC. Work with Mihael. He knows what he is doing and will deliver results.
Eilaf Meenai
Mihael is not only a masterful content strategist, but also extremely hardworking, honest, and fun to work with. During our time working together, he thoroughly critiqued my work and helped me take my writing to the next level. He’s a great mentor and a friend. If you need help with your content, go to him!
Perri al-Rahim
Mihael is a superstar! I value his can-do work spirit and appreciate the valuable insights he gave me. I highly recommend Mihael for his competence, ability, and agility. Thank you, Mihael, for facilitating my project demands on short-notice. Mihael has earned my respect because of the credibility and distinction with which he has applied himself!
Mark Hennings
This guy is 🔥🔥🔥🔥🔥
Hire him to make all your content dreams come true.
David Campbell
Increased our blog conversions by 2250%. Mihael completely transformed our blog and optimized it for conversions. His eye for detail is incredible and knows exactly how to create a blog that attracts customers. Highly recommend working with him.
Imani Roberts
Mihael’s insights on content strategy is a breath of fresh air. He is very articulate and passionate about what he does and it shows in the quality of his work. After just a few strategy calls, I had a clear content marketing plan of how to market my agency. I couldn’t recommend him enough!
Marija Mladenovska
Mihael is a content writer extraordinaire! He writes with clarity and ease, which makes it easy for his audience to understand what he’s talking about. Michael has the rare ability to take complicated topics and turn them into digestible chunks of advice that are actionable, insightful, and full of value. If you’re looking for someone who can take your business’ blog to new heights — then it sounds like Mihael might be just what you need!
Martin Angila
Saying that Mihael is a content marketing guru is an understatement. His attention to detail is on another level. He doesn't give room to the slightest mistake and makes sure each piece is the best out there. Working under him as a content writer was an eye-opener and an honor. If you're looking for the best person to shoot your blog for the skies, Mihael is your guy.
Vikas Kalwani
I’ve worked with Mihael on a number of projects and he always overdelivered. He’s a perfectionist that makes sure every word and sentence is in the right place and isn’t fluff. The real kind of stuff that attracts links and moves the needle. A true long-form master.
Nikola Roza
His techniques actually work. I’ve been sitting on so much dormant potential that honestly, it’s embarrassing. It took Mihael hopping on a call with me and showing me step by step how to boost my website’s organic traffic with what I currently have, without having to produce a single new article, and without having to build a single new backlink. That you Mihael for straightening up my site and getting it ready for the exciting journey ahead. You saved me from a ton of headaches. Cheers!
Simon Sanda
He solved our whole marketing problem. Not only has Mihael written impressive texts, he is also a remarkable visionary, planner and strategist. Through analysis, he quickly created a comprehensive content plan and started solving our problems one by one and step by step. I can only talk in superlatives about him.
Andriy Zapisotskyi
Mihael is an amazing guy and a great content specialist! I’m so happy to work with him and really impressed by his knowledge and expertise in content strategy, planning and writing. Mihael is a one-stop if you’re looking for professional content marketing help!
Vlad Orlov
Mihael is great. All his writing is top-notch and the link building techniques he employs actually work (unlike a lot of other link builders that don’t care if it looks spammy or is completely irrelevant). Quick, thorough, effective and very friendly – a solid recommendation for anybody looking to hire a content marketer.
Jessica La
Mihael in 3 words: Genius. Witty. Quick. Brilliant. That was actually 4 words, but it’s a pretty good way to describe my experience working with Mihael. I’ve worked with many content marketers/consultants over the years and seldom do I find someone who over-delivers and makes the process as easy and efficient as possible. Throw in a great sense of humor and it makes working with him a no-brainer.
Samuel Ng
Mihael is an excellent content writer. His in-depth research helps to produce engaging content for the right audience. Structuring long form content is tough and he’s one of the few who can do it right. Working with him will help you get your dream clients. Go hire him before his calendar gets fully booked.
Sam Molony
I collaborated with Mihael on a regular basis during his time at Norbert. I have never seen anyone dive into the data as much as Mihael does. He is a marketer that strives to bring a range of new content ideas to the table from a completely different perspective, leaving no details to spare. Mihael was a pleasure to work with and someone who I learn't a tonne from. If you're looking for someone to level up your content strategy, this guy knows all the tricks.
COMPARATIVE CONTENT SHOULD BE YOUR #1 FOCUS
There isn’t an unlimited amount of comparative content you can write.
Depending on your industry and product, you’ve got opportunities for 10, 20, maybe 30 pieces of comparative content. I always tell SaaS companies to write these first, because of three reasons. They:
- Rank fast
- Convert like crazy
- Don’t require email nurturing
The reason why it ranks fast is because very few companies write comparative content in the SaaS space… And the ones that do write it, do it poorly. Good quality content, written with my process, practically ensures quick ranks.
I once wrote an article for a client ranked #2 spot within 12 hours after publishing. And it reached #1 spot for 35 keywords in 1 month, bringing in additional $2000 of monthly revenue. This is an anomaly, but it’s not too far from the truth. Typically, articles rank first page in 90 days.
Remember, this article started converting cold traffic right off the blog. My client didn’t need nurture sequences, because people were actively looking for a solution he was providing.
ABOUT ME
EARLY LIFE
In my past life I’ve been a Physicist, software engineer, and a World of Warcraft raid leader. Growing up I’ve enjoyed philosophy and various creative hobbies like concept art, game design, and composing electronic music.
(I’ve also spent an ungodly amount of time trying to break state records in the most bizarre competitions: speed-solving Rubick cubes, stacking plastic cups, and even memorizing decks of cards.)
CAREER
In the last year of my studies, I was working as a software engineer in a SaaS company.
As soon as I got hired I, for some reason, became extremely interested in the marketing & sales department. I would spend months reading about content marketing before finally asking my boss if I can write some content for us. He said no. So I went freelance.
After a surprisingly short time, I got hired as a content manager by the SaaS legend, Sujan Patel, to grow one of his newly acquired SaaS companies. The problem? They already had over 200 articles covering every possible topic in the niche. So I decided to boldly focus only on low-volume, high-intent content. Content like:
- Competitor A vs Competitor B
- Competitor Alternatives
- Best such-and-such software
24 articles later, our organic blog signups increased from 20 to over 560 per month thanks to my contributions.
Feeling like I stumbeld onto something big, I dedicated the next 3 years to writing just this type of content for various SaaS clients. After perfecting the craft, I coined the term “Comparative Content Marketing” and it’s the only thing I do.
Some say I’m pretty good at it.
PERSONAL LIFE
I live with my girlfriend and cat in the countryside of a teeny-tiny country in Central Europe: Slovenia (where my Luka Dončić fans at?)
Together we watch Game of Thrones (my wish), travel to odd locations (her wish), and eat copious amounts of chocolate (our wish).
Nowadays, when not developing content for clients, I like to read about behavioral psychology, spirituality, and SaaS: product design, pricing models, growth hacking, retention, and refining product-market fit.