12+ Kajabi Alternatives [May 2024]: User Reviewed

Mihael Cacic
Matija Laznik
Anja Jazbinsek
Updated date: May 1st, 2024

We are reader-supported. If you purchase through links on our site, we may earn an affiliate commission.

Kajabi is one of the biggest names in the online business space. But before making a choice, evaluate all your options and see if Kajabi is really the best one for you.

In this article, we’ll take a look at Kajabi and talk about the 12 best Kajabi alternatives you should consider before making a decision. We’ve tested these tools and picked them based on the use cases they fill compared to Kajabi. We rated each tool based on its:

  • Affordability
  • Ease of Use
  • Tools and Features
  • Customization for Branding

Let’s get into it.

What is Kajabi?

Kajabi is an all-in-one digital business platform designed for knowledge creators.

It covers everything from digital products like courses, podcasts, and coaching, to sales, marketing, and business tools.

With Kajabi, you can build a full-fledged online business with email marketing, sales funnels, landing pages, communities, memberships, payments, analytics, customer management, and more.

But Kajabi has a few disadvantages:

  • All of those features come at a cost: while the value-for-money is undeniable, Kajabi is expensive if you’re looking for a more specialized solution or if you don’t need all of the extra features.
  • It’s not specialized for any one use-case: meaning there are better options if you only need one product or service.

Now let’s get into the best alternatives based on our tests…

Best Kajabi Alternatives: Executive Summary

You’ll miss the least features if you switch to LearnWorlds.
You’ll get the best deal for beginners if you switch to Podia.
You’ll get the most engaging community experience if you switch to Skool.

Best Overall Best For Communities Best For Beginners
LearnWorlds Skool Podia
Best for white-labeled virtual schools Best for courses and engaging communities with gamification Best feature-rich platform for beginners on a budget
Visit Tool Site Visit Tool Site Visit Tool Site

Buying Guide

Every course-building platform has a “specialty” that makes it ideal for a specific audience. However, all of the platforms on this list have four basic dimensions in common, and we’ve used those to curate and rate the tools based on our tests:

Ease of Use: This score reflects how easy the tool is to use and how quick it is to learn. This is especially important if you’re onboarding a team. The faster everyone learns to use it, the faster your productivity will increase. We based this score on how fast we got a grasp on the core features and set up our first product.

Features: Platforms vary based on digital product types and the built-in tools they offer (communities, website, blog, email, automation, gamification features, etc.). This score is directly proportional to how many options the tool gives you to make your life easier or make more money.

Customization: This score refers to how much freedom a tool gives you in customizing your client interface (in terms of colors, logos, domain, website, app, landing pages, etc.). We based it on the amount of options we got to present our brand to the client and how easy it was to make an appealing design.

Value for Money: Considering the starting price and the added value of the top plans, this score tells you how accessible the tool is and how much bang for your buck you get from it.

Note: low scores aren’t always bad.

Each tool has a specialty. For example, if a tool is made for advanced educators, it will be more complex to use. So at the end of the day, it all comes down to determining the combination of features that you want and need.

Now let’s walk through a mini-review of each.

All Kajabi Alternatives


Most affordable gamification features with unlimited students and courses for the starter plan. Ideal for virtual schools as it offers a built-in website with a blog, communities, email integrations, and a no-code white-label app.

Read More

Ease of Use:
Value for Money:


Includes a user-friendly, engaging community with leaderboards for gamification. It’s ideal for micro-niche, subscription-based offers. Provides a built-in calendar for live meetings and unlimited members.

Read More

Ease of Use:
Value for Money:


Affordable all-in-one platform with built-in email, a website with a blog, and communities. The free plan includes a full website, unlimited students, and two products. Top plans provide paid access to webinars.

Read More

Ease of Use:
Value for Money:


Best for advanced, interactive assessments and lesson types. Offers 90+ integrations, communities, a website without a blog, and a native payment gateway.

Read More

Ease of Use:
Value for Money:


All-in-one alternative offering tax and payment handling through native gateways. Includes unlimited courses, coaching, and digital downloads—in addition to built-in email and a website without a blog.

Read More

Ease of Use:
Value for Money:

New Zenler

An affordable all-in-one platform with built-in email marketing features and automation. Offers a Zoom subscription along with a large number of websites, user roles, and live-session attendees per plan.

Read More

Ease of Use:
Value for Money:


Intuitive interface offering basic functionality of all-in-one platform tools, including built-in email, a website with a blog, and key integrations. Provides courses, masterclasses, gamification features, and various assessment types.

Read More

Ease of Use:
Value for Money:

Mighty Networks

Engaging community platform offering unlimited spaces, members, hosts, and moderators. Includes a basic page builder, events, live sessions, cohort courses, structured courses, and embedded assessments.

Read More

Ease of Use:
Value for Money:


A beginner-friendly platform with a single plan, offering unlimited students, courses, and pages. Completely relies on embedded course material and a few integrations.

Read More

Ease of Use:
Value for Money:


Ideal for educators who want to provide an intuitive user interface and technical support for their students. Offers communities, landing and sales pages, multiple instructors, and unlimited audio and video uploads.

Read More

Ease of Use:
Value for Money:


Top platform for gamification, including rewards and leaderboards. Limits the number of students and courses per plan. Includes course automation, communities, and basic integrations.

Read More

Ease of Use:
Value for Money:


WordPress LMS plugin focusing on student performance. Offers courses, built-in assessments, and marketing integrations. Higher tiers make a better deal for educators with multiple websites.

Read More

Ease of Use:
Value for Money:

LearnWorlds — Best for White-Labeled Virtual Schools

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐

In 2014, Panos Siozos, George Palaigeorgiou, and Fanis Despotakis founded LearnWorlds as an intuitive, no-code platform for passionate online tutors.

LearnWorlds’ top features:

  • Interactive assessments and quizzes,
  • White-labeled mobile apps,
  • Gamification features for all plans.

LearnWorlds best serves virtual schools with younger students because of its gamified approach, multiple user roles, and interactive course content.

LearnWorlds Pros LearnWorlds Cons
✅ White-labeled apps and website ❌ Limited features for lower plans
✅ Customizable course player and pages ❌ Complicated funnels
✅ Unlimited students and courses ❌ Starter plan has transaction fees
✅ Ebook builder ❌ Three-page website for starter plan

LearnWorlds vs. Kajabi

LearnWorlds offers white-labeled apps while Kajabi’s app has more of a course marketplace style, displaying content from multiple creators. The interactive assessments and community management features on LearnWorlds are also more suitable for young learners.

LearnWorlds Pricing:

LearnWorlds’ lowest pricing plan starts at $24/mo plus a transaction fee of $5 per course sale. It’s more affordable for institutions with a large number of courses and students, but Kajabi offers more value for an integrated marketing suite.

Use LearnWorlds if:

  • You need a white-labeled mobile app.
  • You want to create engaging courses with gamification features.
  • You’re running a virtual school with multiple courses and communities.

Read our in-depth comparison article on LearnWorlds vs. Kajabi.

Skool — Best Course-Builder With Gamified Communities

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐ ⭐⭐⭐⭐

Sam Ovens and Daniel Kang founded Skool as a community platform to help creators monetize subscriptions while educating their followers.

Skool’s top features:

  • Engaging community structure,
  • Gamification and leaderboards,
  • Built-in calendar for scheduling live meetings.

Skool is best for creators focusing on selling community subscriptions and engaging their followers with gamification rewards.

Skool Pros Skool Cons
✅ Affiliate program for creators ❌ No integrations
✅ Gamification features ❌ No website
✅ Simple, intuitive interface ❌ No course templates
✅ Unlimited members and courses ❌ No marketing tools

Skool vs. Kajabi

Skool lacks Kajabi’s course-creation and marketing tools. However, its engaging community and gamification features can retain members for a longer period, which makes it a more stable community and a more reliable source of passive income.

Skool Pricing:

Skool has a single paid plan, which costs $99/mo. It’s quite affordable if you’re looking to host unlimited courses and students, but you’ll need to invest in external marketing platforms to drive community subscriptions.

Use Skool if:

  • You want to grow a large community of followers.
  • You already have external marketing tools to grow subscriptions.
  • You want a clutter-free interface, focusing on the community.

Read our in-depth comparison article on Skool vs. Kajabi.

Podia — Best For Beginners

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Spencer Fry created Podia in 2014 to support creative entrepreneurs with a user-friendly platform for selling digital products.

Podia’s top features:

  • Built-in community,
  • Built-in email and website,
  • Digital downloads and coaching programs.

Podia is best for digital product entrepreneurs who need an affordable platform with a simple interface and engaging communities with forums, Q&A sessions, and other collaboration opportunities.

Podia Pros Podia Cons
✅ Free plan with website ❌ Unengaging community
✅ Intuitive interface ❌ Limited website builder
✅ Full website ❌ No templates
✅ Webinars on top plan ❌ Video hosting via Wistia

Podia vs. Kajabi

Podia is an all-in-one alternative, so it has most of Kajabi’s tools, like a website and communities, but they’re not as advanced. Still, Podia lacks some of Kajabi’s key perks, such as podcasts and automation.

Podia Pricing:

Podia’s paid plans start at $33/mo and it charges an 8% transaction fee for its free plan, which has a limited number of products available. Podia is more affordable than Kajabi if you have a large number of products and courses, but you might need to invest in external marketing tools to compensate for some missing features.

Use Podia if:

  • You need a built-in website and email.
  • You’re testing out digital product ideas.
  • You want to sell access to your webinars.

Read our in-depth comparison article on Podia vs. Kajabi.

Thinkific — Best for Interactive Assessments

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐

Brothers Greg and Matt Smith created Thinkific in 2012 to reach more students with their LSAT online courses.

Thinkific’s top features:

  • A website builder and pre-designed themes,
  • Communities and membership sites,
  • Intuitive course-building and interactive assessments.

It’s best for educators who want to maximize their students’ results, using interactive courses and assessments, and at the end reward them with completion certificates.

Thinkific Pros Thinkific Cons
✅ Intuitive course-building ❌ No built-in email
✅ Interactive communities ❌ Limited support for lower plans
✅ Native payment gateway
(multiple types of payment transactions, digital wallets like PayPal and performance checkout)
❌ No templates
✅ 90+ integrations for all plans ❌ No automations

Thinkific vs. Kajabi

Thinkific has more integration as well as more advanced course creation and assessment tools, compared to Kajabi. However, it’s missing Kajabi’s podcasts, built-in email, and marketing automations.

Thinkific Pricing:

Thinkific’s paid plans start at $36/mo, offering unlimited students and courses. You get one community for all plans except for the top plan, so it’s more affordable to go for Kajabi if your business requires more communities.

Use Thinkific if:

  • You need unlimited courses and students.
  • You rely on various third-party integrations.
  • You need engaging assessments to support student performance.

Read our in-depth comparison article on Thinkific vs. Kajabi.

Teachable — Best For Payment Handling

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐

In 2014, Ankur Nagpal created Fedora, Teachable‘s predecessor, to sell online courses outside Udemy.

Teachable’s top features:

  • Branded built-in website,
  • Affiliate marketing and integrations,
  • Intuitive course builder, coaching sessions, and digital downloads.

It’s best for beginners testing out their courses and advanced users who rely on integrations and the platform’s financial management options.

Teachable Pros Teachable Cons
✅ Free lifetime plan ❌ Transaction fees for starter plan
✅ Unlimited students ❌ Website has no blog
✅ Tax handling ❌ Limited marketing features
✅ Organized courses and assessments ❌ Additional processing fees

Teachable vs. Kajabi

Teachable is more affordable than Kajabi, but it has limited features for its lower plans. Other Kajabi tools missing on Teachable include communities, podcasts, advanced email, and automations.

Teachable Pricing:

Teachable’s paid pricing options start at $29/mo and it charges transaction fees for the free and basic plans. Overall, Teachable is more affordable for unlimited products and students, but you’ll have to factor in additional marketing costs and processing fees of native payment gateways.

Use Teachable if:

  • You’re selling your first course.
  • You’re using third-party marketing tools.
  • You need automatic tax and payment handling.

Read our in-depth comparison article on Teachable vs. Kajabi.

Zenler — Best Alternative For Marketing

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐⭐

Rakesh Vallil first launched Zenler in 2011 as a tool for corporate training at London’s Learning Technologies Expo in 2011, and later reintroduced it for a wider audience as New Zenler in 2017.

Zenler’s top features:

  • Multiple user roles,
  • Communities, built-in email, and sales funnels with order bumps and upsells,
  • Live classes with up to 500 attendees (Zoom subscription included).

Zenler is best for educators who prefer live sessions with a large number of students.

New Zenler Pros New Zenler Cons
✅ Unlimited students and courses ❌ Mediocre branding and customization options
✅ Zoom subscription included ❌ Limited applications for funnels
✅ Integrated email and automations ❌ Limited templates
✅ Various lesson file types ❌ Beta version still in progress

Zenler vs. Kajabi

Zenler stands out with its valuable live-session packages but lacks Kajabi’s podcasts and AI tools. Still, Kajabi has more professional-looking templates and better integrated automation.

Zenler Pricing:

Zenler offers a limited free plan with a 10% transaction fee and its paid plans start at $54/mo (annually). Compared to Kajabi, it offers more generous quotas for admin roles, customers, leads, and live-session attendees at a lower price tag.

Use Zenler if:

  • You have a team of multiple admins and instructors.
  • You run live classes with a large number of attendees.
  • You need automations for marketing and course progress.

Read our in-depth comparison article on Zenler vs. Kajabi.

FreshLearn — Most Affordable All-in-One Platform

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐⭐

Rahul Mehta’s programming experience helped him launch FreshLearn in 2020, aiming to serve online tutors without a coding background.

FreshLearn’s top features:

  • Gamification,
  • Built-in email and website,
  • Built-in courses and assessments.

FreshLearn is best for beginner course creators who need an intuitive all-in-one platform for creating and marketing their courses.

FreshLearn Pros FreshLearn Cons
✅ Personalized support and migration ❌ Limited integrations
✅ Affordable built-in marketing tools ❌ Limited email features
✅ Website with blog ❌ No assessments on free plan
✅ Unlimited students and courses ❌ Unsatisfactory website appearance

FreshLearn vs. Kajabi

FreshLearn provides a simpler version of most Kajabi tools, but it lacks podcasts, advanced analytics, and automations. Although FreshLearn is more intuitive, Kajabi has better templates and themes that suit professional personal brands.

FreshLearn Pricing:

FreshLearn’s paid plans start at $29/mo (annually) and the free plan charges a 5% transaction fee. However, some key features, like gamification and removing FreshLearn’s branding are reserved for the top plan.

Use FreshLearn if:

  • You need a free plan to test out new courses.
  • You need gamification features to create engaging courses.
  • You need an intuitive interface for online course creation.

Read our in-depth comparison article on FreshLearn vs. Kajabi.

Mighty Networks — Best For Organized Communities

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐

In 2017, Gina Bianchini created Mighty Networks as an alternative to social media platforms that gives more control to content creators.

Mighty Networks’ top features:

  • Robust communities,
  • Built-in courses and live-streaming,
  • Branded iOS and Android mobile apps on Mighty Pro.

Mighty Networks is best for creators aiming to build a long-term connection with their followers, by monetizing memberships and content as it rolls out.

Mighty Networks Pros Mighty Networks Cons
✅ Unlimited members and spaces ❌ Limited website features
✅ Interactive post types ❌ Mediocre marketing tools
✅ Intuitive page builder ❌ Transaction fees
✅ Automations ❌ Limited course creation tools

Mighty Networks vs. Kajabi

Mighty Networks has more interactive community features, like detailed member profiles and poll posts. However, Kajabi has more advanced analytics, marketing, and course creation options.

Mighty Networks Pricing:

Mighty Networks has two paid plans starting at $33/mo with an additional 2-3% transaction fee for purchases on the platform. It’s more affordable for unlimited members, but you’ll need to account for external marketing and website fees.

Use Mighty Networks if:

  • You have an existing following on social media.
  • Memberships are your main source of monetization.
  • You prefer live-streaming over pre-recorded courses.

Read our in-depth comparison article on Mighty Networks vs. Kajabi.

Teachery — Most Intuitive Interface

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐⭐ ⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐

Jason Zook wasn’t satisfied with any of the existing course creation platforms before he created Teachery in 2014. Since Teachery was fully created and funded by its founders, they’re gradually but actively improving its features based on customer feedback.

Teachery’s top features:

  • Simple user interface,
  • Friendly customer support,
  • Completely customizable pages.

Because of its intuitive interface, Teachery is best for less tech-savvy creators who prefer to embed their existing content on the platform.

Teachery Pros Teachery Cons
✅ Unlimited students ❌ Limited integrations
✅ Unlimited courses and pages ❌ No built-in marketing tools
✅ Custom domain and branding options ❌ No website or app
✅ Intuitive page builder ❌ Embedded content

Teachery vs. Kajabi

Teachery lacks most of Kajabi’s powerful features, but its simple interface and friendly customer support can easily set you on track if you’re just starting out with your digital products business.

Teachery Pricing:

Teachery offers a single-paid plan at $49/month with a 20% discount for annual subscriptions. It’s more affordable than Kajabi if you’ve got a large number of products and students, but Kajabi offers better value if you need advanced marketing tools.

Use Teachery if:

  • You’re experimenting with new digital products.
  • You prefer external platforms for hosting course material.
  • You need a simple and reliable interface to build your courses.

Read our in-depth comparison article on Teachery vs. Kajabi.

Ruzuku — Best Support for Students

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐

Abe Crystal founded Ruzuku in 2012 to give experts the platform to streamline courses and share their passion with the world.

Ruzuko’s top features:

  • Live meetings,
  • Multiple instructors,
  • Unlimited audio and video uploads.

Ruzuko is best for educators who want to deliver a user-friendly learning experience to their students.

Ruzuku Pros Ruzuku Cons
✅ Landing pages ❌ Limited integrations
✅ Community ❌ Limited marketing tools
✅ Intuitive interface ❌ No website
✅ Technical support for students ❌ Only five students allowed on free plan

Ruzuku vs. Kajabi

Ruzuku is more user-friendly for students because of its course outline and the technical support provided by the platform. However, Kajabi is better for growing your online business because of its membership options, marketing tools, and automations.

Ruzuku Pricing:

Ruzuku’s free plan is limited to five students, so it’s really only for experimentation. The paid plans start at around $83/mo (annually). However, branding is reserved for the top plan which costs as much as Kajabi’s middle plan. So, Ruzuku is only more affordable if you’re looking to host an unlimited number of courses.

Use Ruzuku if:

  • Student experience is your priority,
  • You have multiple tutors on your team,
  • You want to offer multiple free courses.

Read our in-depth comparison article on Ruzuku vs. Kajabi.

Xperiencify — Best Gamification Platform

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐

Marisa Murgatroyd and Murray Gray created Xperiencify in 2019 to increase the course completion rate of their students.

Xperiencify’s top features:

  • Page builder,
  • Full-featured CRM,
  • Advanced course gamification without code.

Xperiencify delivers various course gamification features, so it’s best for educators who want their students to complete their courses and achieve top results.

Xperiencify Pros Xperiencify Cons
✅ Course automation ❌ No assessments on starter plan
✅ Rewards and leaderboards ❌ Limited courses per plan
✅ Unlimited free trial ❌ Limited students per plan
✅ Built-in community ❌ No website

Xperiencify vs. Kajabi

Xperiencify focuses on gamified courses so it provides a set of triggers, like variable rewards and content points, which aren’t available in Kajabi. Xperiencify also has an easier setup process, but it misses Kajabi’s advanced marketing suite.

Xperiencify Pricing:

Xperiencify’s starter plan costs $49/mo and it offers only three published courses and 50 students. Even though the plans are priced lower, compared to Kajabi, Xperiencify offers fewer students and marketing tools for the same cost.

Use Xperiencify if:

  • You want to deliver engaging courses.
  • You want to try out a gamification engine at no cost.
  • You want to encourage your students to complete their courses.

Read our in-depth comparison article on Xperiencify vs. Kajabi.

LearnDash — Best for WordPress Websites

Ease of Use Features Customization Value for Money
⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐⭐

In 2012, Justin and Khloe Ferriman created LearnDash learning management system as a WordPress plugin to sell courses on their existing website.

LearnDash’s top features:

  • Built-in assessments,
  • Marketing integrations,
  • Asynchronous, synchronous, and blended courses.

LearnDash is best for educators with an existing WordPress website and those who especially want to focus on their students’ performance.

LearnDash Pros LearnDash Cons
✅ Better student engagement ❌ No built-in marketing tools
✅ Three course types ❌ Limited analytics
✅ Affiliate marketing integrations ❌ One product type
✅ Email integrations ❌ No free trial

LearnDash vs. Kajabi

LearnDash is focused on student performance, so you can achieve better learning results, but it lacks Kajabi’s digital products and marketing tools. So, LearnDash has a better course experience, but Kajabi will grow your business more efficiently.

LearnDash Pricing:

LearnDash’s basic plan starts at $199/yr. It’s more affordable than Kajabi if your business is based on a WordPress website, especially if you’re selling courses on multiple websites.

Use LearnDash if:

  • You prioritize student performance.
  • You have an existing WordPress website.
  • Courses are the only digital product you offer.

Read our in-depth comparison article on LearnDash vs. Kajabi.

The Final Verdict

As we’ve seen, Kajabi compromises on some of the advanced features that other online course platforms offer, like gamification. And, some Kajabi competitors are more affordable or easier to use for beginners. So, it all comes down to your preferred features, business model, and goals.

But based on our testing, we recommend:

  • For schools, branded organizations, and corporate trainers: LearnWorlds
  • For beginners looking for an intuitive, feature-rich platform: Podia
  • For social media creators with engaging communities: Skool


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.