ClickFunnels vs Kajabi: A Personal Review (May 2024)

Mihael Cacic
Anja Jazbinsek
Matija Laznik
Updated date: May 1st, 2024

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Both ClickFunnels and Kajabi provide solutions for creating, marketing, and selling digital products but take different approaches.

ClickFunnels specializes in marketing and sales, allowing you to create automated funnel systems optimized for conversions. It provides various tools like landing page builders, A/B testing, and email marketing automation to boost conversions and drive sales. ClickFunnels also offers an online course builder, but it lacks some features you’d expect on a fully-fledged LMS platform, such as student assessment and certifications.

Meanwhile, Kajabi is an all-in-one platform for creating and selling various digital products, such as online courses, community memberships, coaching programs, and ebooks. It also supports sales and marketing features such as website creation, funnels, automation, and email marketing. But because of this all-in-one approach, Kajabi comes at a higher price tag than ClickFunnels.

We’ve been using both tools for some time now and saw where each thrives and lacks. We came up with this ClickFunnels vs Kajabi definitive guide to show how both platforms measure up in terms of:

  • Sales and Marketing
  • Website Building
  • Digital Product Creation
  • Pricing

Now, let’s see how both tools stack up!

Comparison Summary: ClickFunnels vs Kajabi

ClickFunnels Kajabi


Starts at $147/mo & increases to up to $297/mo — allowing you to create more funnels and add more users & contacts.


Pricing starts at $149/mo. Higher-priced plans offer more contacts, funnels, active customers, and admin users. The standard price caps at $399/mo.

Sales and Marketing


Robust funnel builders with built-in conversion rate optimization features such as split testing and conditional split paths. Offers a visual workflow builder for easier workflow creation. 15+ tested funnel page templates and supports 6 payment gateways.


Limited funnel templates without built-in A/B testing capability. Diverse workflow automation builder with 20+ event triggers and conditional filters. 3 payment gateways supported.

Website Building


20+ page and section design templates. Drag & drop website editor with robust customization options. Better SEO features.


Limited to 11 more modern website themes. Clean website editor and blog content creation UI. Fewer SEO features.

Digital Products


Offers a basic course builder with modules and drip scheduling but lacks dedicated LMS features such as quizzes, automated certifications, and live events.


Can create various digital products such as online courses, communities, live coaching sessions, podcasts, and ebooks. Well-rounded online course builder with advanced features like drip content, automated certificates, assignments, and quizzes with grading options.

Mobile Apps


Available for both iOS and Android devices. App only provides stats on your funnel performance.


Available for both Android and iOS devices. With the App, members can access course materials, attend events, and engage with communities.



Natively integrates with 20+ third-party apps in marketing, sales, and analytics. Supports Zapier, API, and Webhooks.


Integrates with some marketing and sales tools, but has fewer options compared to ClickFunnels. Supports Zapier, API, and Webhooks.

Best For
Creators and entrepreneurs looking to build robust funnels to boost conversion for their digital products. Individuals or teams looking for an all-in-one digital business platform to sell digital products and services.
14-day free trial 14 30-day free trial

What is ClickFunnels?
“The sales funnel automation engine”🤖⚙️

Russell Brunson and Todd Dickerson created ClickFunnels in 2014 after being frustrated with how much headache and time is involved in building a successful sales funnel.

Today, ClickFunnels is well-established in the sales and marketing space with tools like workflow automation, landing page building, and email marketing — everything you need to build highly converting sales funnels. Besides sales and marketing, ClickFunnels also allows you to create and sell online courses, although, it lacks some essential features like student assessments.

With this feature set, ClickFunnels is a great option for creators and entrepreneurs who want to quickly build funnels for their small businesses with less hassle to boost conversions. Its user-friendly design for building landing pages and websites makes it an ideal solution for users with no prior experience creating one.

What is Kajabi?
“Create and market your digital products.” 🌐👩‍💻

Kajabi was founded in 2010 by Travis Rosser and Kenny Rueter to provide a one-stop platform for creating and selling digital products because they had issues in building a knowledge-based business and monetizing it.

Since then, Kajabi has evolved into one of the best digital product creation tools that allows you to create various digital products like online courses, communities, memberships, coaching sessions, and podcasts. Kajabi also provides a comprehensive learning management system that allows you to engage your students through discussion forums, quizzes, and live events. Additionally, Kajabi offers marketing tools like funnels, website builder, and email marketing.

As such, Kajabi is best suited for businesses, edupreneurs, and content creators who want to create multiple digital product types, build a thriving online community around it, and run effective marketing campaigns all on a single platform.

ClickFunnels vs Kajabi: Sales and Marketing

ClickFunnels offers superior sales features including a visual funnel builder and A/B testing capabilities, while Kajabi rocks in creating complex automation workflows.

ClickFunnels Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Both Kajabi and ClickFunnels can build workflows but Kajabi is more versatile.

Kajabi allows you to automate a wide range of tasks and processes, not just within sales funnels.

You can automate course delivery, membership management, and email marketing. You get access to 20+ action triggers that initiate your workflows, along with 30+ conditional filters to fine-tune your automation for maximum impact.

ClickFunnels, on the other hand, focuses primarily on automating actions within the sales funnel itself. This can include adding users to email sequences, assigning tags, and managing subscription upgrades or downgrades.

However, ClickFunnels workflows tend to be linear, following a predetermined sequence of steps. With fewer conditional filters, building complex automation with branching logic, conditional actions, or parallel paths based on user behavior is challenging.

ClickFunnels supports split testing in your funnels while Kajabi doesn’t

With ClickFunnelsA/B testing feature, you can create variations of your landing pages by splitting traffic between them and see which converts well.

You can test different elements on your page including headlines, images, copy, and CTAs where you can use the results to optimize your pages for higher conversions.

Meanwhile, Kajabi doesn’t support split testing in its sales funnels.

It can be hard to run a test on your landing pages to learn what’s working for you and what’s not. In that case, it’ll require you to integrate a third-party funnel builder that supports A/B testing functionalities such as Leadpages, Unbounce, or even ClickFunnels, which will cost you extra.

Both ClickFunnels and Kajabi allow you to manage contacts but ClickFunnels gives you more insight into your contacts’ lifecycle.

ClickFunnels provides deeper insights into your contact’s activities in your funnels, including pages viewed, exact URLs, date and time of visit, and transaction history.

With this data, you can see which leads are engaged, which ones need nurturing, and which ones are ready to convert into paying customers — allowing you to strategize your marketing efforts accordingly.

Meanwhile, with Kajabi, individual contact lifecycle data is limited.

You can view their purchase history and the offers they’ve purchased but you can’t get insights on how they’re interacting with your funnels.

ClickFunnels supports more payment gateways than Kajabi.

ClickFunnels supports 6 payment gateways including:

  • Payments AI,
  • Coinbase,
  • PayPal ,
  • Klarna,
  • Stripe,
  • and NMI.

However, the ClickFunnels gateway Payments AI does not currently support Apple Pay and Google Pay.

This can be frustrating for customers used to making payments through those platforms as they offer a seamless and quick checkout experience without having to manually enter card details every time they shop.

On the other hand, Kajabi has fewer payment gateways including Kajabi Payments, Stripe, and PayPal. But it does allow users to accept payments from Google Pay, Apple Pay, and Afterpay, although it’s limited to US users only.

Winner: ClickFunnels because it’s an advanced sales funnel builder that comes with built-in A/B testing capabilities. It also offers more pre-built templates and payment gateways.

ClickFunnels vs Kajabi: Website Building

ClickFunnels provides deeper customization options, while Kajabi offers the best website-building and blogging experience.

ClickFunnels Kajabi
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐

ClickFunnels’ website editor offers more creative control than Kajabi.

ClickFunnels offers a robust website builder that can replace most high-level builders like Webflow and Thrive Architect.

You can create a new design from scratch by dragging and dropping elements onto your blank canvas or start from its 8 prebuilt themes where you can customize the content and layout of every element.

You can further customize individual page elements using custom CSS and add a dash of creativity using animations making your website more visually appealing.

Moreover, ClickFunnels offers a library of customizable design patterns that you can quickly add to your page sections, saving you the time and effort you’d have to spend creating the page sections from scratch.

Meanwhile, Kajabi’s website builder includes 11 full site-wide theme templates that look more modern than ClickFunnels’.

However, your design freedom is somewhat limited as you can only style your page elements using the predetermined customization options of your chosen theme.

You also can’t style individual page elements using custom CSS to create unique designs. Moreover, Kajabi does not offer prebuilt design patterns that you can quickly add page.

Kajabi’s website builder is more intuitive than ClickFunnels’.

Kajabi’s drag-and-drop editor loads fast and is easy to navigate. The UI is clean and less cluttered with the design elements, which are logically placed on the left side of the interface. Your design is conveniently placed on the right, allowing you to preview your website appearance in real time across four different devices.

Meanwhile, the ClickFunnels website builder seems slow and awkward at times. Due to its robust customization options, the UI looks cluttered and complex.

And unlike Kajabi, ClickFunnels only allows you to preview your designs across two devices — desktop and mobile. It doesn’t support tablet mode.

Kajabi offers a seamless blogging experience, meanwhile, ClickFunnels offers better SEO features.

Kajabi offers a user-friendly experience for bloggers. Its intuitive content editor mirrors familiar tools like Google Docs, making it easy to jump right in for most users. You can format text, embed images, videos, and even code snippets for a rich blogging experience.

Moreover, you can optimize blog posts for search engines by adding SEO title tags and meta descriptions. You can also add a thumbnail that will be displayed when you share your posts on social media platforms.

Meanwhile, ClickFunnels uses a page builder UI for blogging.

While it excels in creating landing pages it feels overly complex for simple blog posts. Adding content involves creating individual sections for each element, which can be time-consuming compared to Kajabi’s more fluid approach.

When it comes to SEO, ClickFunnels allows you to edit the SEO title tags and meta descriptions of each page while also allowing you to preview them.

You also get the flexibility to edit the page URL for search engine optimization and organize your content using categories and tags.

Winner: Kajabi because of its user-friendly website builder with a smooth blogging experience. It also has modern-looking theme templates that need less styling. ClickFunnels offers extensive design customization but lacks in terms of UX.

ClickFunnels vs Kajabi: Digital Products

Kajabi offers digital product types such as podcasts, coaching sessions, and live streams, which are not available on ClickFunnels.

ClickFunnels Kajabi
⭐⭐⭐ ⭐⭐⭐⭐⭐

Kajabi and ClickFunnels enable building online courses but Kajabi goes a step further with its native student assessment and certification tools.

Kajabi’s course building feature includes native course assessments to see how well students grasp your course content, allowing you to identify areas where the content or delivery needs improvement. You can create quizzes and assignments with the added convenience of auto-grading.

You can also automatically issue a certificate when a student completes the course which validates a learner’s newfound knowledge motivating them to continue learning.

Meanwhile, ClickFunnels lacks built-in course assessment tools. Using ClickFunnels for online courses means giving up on these features or integrating a third-party tool, which will cost you extra.

Kajabi can host live events natively, while ClickFunnels depends on third-party tools.

Kajabi allows you to engage students with live events. You can host a live event for up to 200 participants, where you can share your screen with your attendees and also engage them via a chat.

The native live streaming tool allows you to record your live events and repurpose them as lessons in your course.

Moreover, you can start breakout groups where you can assign each group a topic to discuss leading to a richer learning experience.

On the flip side, ClickFunnels requires a third-party tool like Zoom to host live events and webinars to engage your students online.

Although some of these tools offer free versions, you’ll need to pay to host events for more than 100 participants and even unlock some of the functionalities that Kajabi live rooms offer including, breakout rooms, whiteboards, and more.

Kajabi Community fosters engagement features such as group chats, challenges, polls, and leaderboards, which are absent in the ClickFunnels community tool.

Kajabi’s Community feature allows you to build an engaging online community around your digital products. You can create a chat around a specific Circle in your Access Group, where you can engage members using polls, video, audio, images, and PDF attachments.

You can also create a challenge, where members can work towards a common goal in a particular timeframe, which boosts community participation.

Moreover, Kajabi allows you to gamify your community experience using leaderboards.

You can reward members points based on course progress, challenges taken, discussion participation, and quiz scores. This can encourage friendly competition among members and motivate less active participants to engage more.

On the other hand, ClickFunnels has a community-building tool but it resembles a dated forum builder.

It lacks most community engagement tools such as chats, polls, and leaderboards that Kajabi has. The only way to engage members is through text posts, that do not support embedding rich media content such as images, video, or audio recordings.

Winner: Kajabi takes the cake as a better platform for course creators, because of its extensive online course builder and community feature. It also allows you to create other digital products such as live coaching, ebooks, and podcasts, which are absent in ClickFunnels.

ClickFunnels vs Kajabi: Pricing

Kajabi has a higher base price, but ClickFunnels’ top tiers are comparable.

ClickFunnels Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

ClickFunnels offers a more cost-effective option for building sales funnels, while Kajabi provides an all-in-one solution to create diverse digital products at a slightly higher price point.

ClickFunnels’ core functionality is sales funnel building. As such, it offers the best value for sales and marketing features. Using ClickFunnels you can create unlimited workflows, email sequences, landing pages, and 20+ automated funnels starting as low as $147/mo.

On the other hand, Kajabi’s pricing is slightly higher starting at $149/mo for the Basic plan, but it possesses hard limits on the number of funnels, products, funnels, and admin users you can have for each plan.

With its low-tiered plan, you’re limited to 3 funnels, 3 products, and one admin user. However, the plans get generous as you scale, allowing you to add more admin users, products, and funnels. You can also create more diverse digital products including e-books, podcasts, and live coaching sessions, whereas in ClickFunnels you’re limited to online course creation only.

Basic Growth Pro Annual Discount
Kajabi $149/month

3 Products

3 Funnels


15 Products

15 Funnels


100 Products

100 Funnels

ClickFunnels $147/month

20 Funnels

Unlimited Products

3 Users


100 Funnels

Unlimited Products

5 Users


Unlimited Funnels

Unlimited Products

15 Users

Save $240 – $480 per year

Winner: ClickFunnels because of the more affordable and scalable pricing model. Meanwhile, Kajabi is an excellent option if you want to go beyond online courses.

ClickFunnels vs Kajabi: Pros and Cons

ClickFunnels can build conversion-optimized sales funnels. Kajabi’s digital product suite goes beyond online courses.

ClickFunnels Pros ClickFunnels Cons
✅ Robust features for building and optimizing high-converting sales funnels, ❌ Limited student engagement tools
✅ Built-in A/B testing capabilities ❌ Learning curve
✅ Visual workflow builder ❌ No community features
✅ 20+ templates for landing pages, sales pages, and opt-in pages
✅ Robust page builder
Kajabi Pros Kajabi Cons
✅ Robust course creation tools ❌ Slightly higher pricing for individuals and small teams
✅ Supports building communities and membership sites with forums, discussions, and engagement features. ❌ Limited website templates
✅ AI course outline generator ❌ Lacks A/B testing capabilities
✅ Native live streaming and webinar funnels
✅ Mobile apps for admins and members
✅ 24/7 customer support

ClickFunnels vs Kajabi: Final Verdict

ClickFunnels offers superior sales funnel building features, while Kajabi provides an all-in-one solution for digital businesses.

ClickFunnels Kajabi
Best for:

Best for creators and entrepreneurs looking to build advanced sales funnels.

Best for:

Best for creating and selling digital products, such as courses, community memberships, live coaching sessions, podcasts, and memberships, all on a single platform.

After researching, using, and comparing ClickFunnels and Kajabi side-by-side, we can see that they were created for different users, but their intended uses might sometimes overlap.

ClickFunnels excels in building advanced sales funnels and has a visual workflow builder that allows you to visualize every step in your workflow.

Moreover, it offers a wide selection of customizable templates and built-in A/B testing allowing you to create high-converting funnels. You can also send email broadcasts or create drip email campaigns within a specific funnel allowing you to nurture your leads.

Although ClickFunnels offers an online course and membership features, they lack some features, such as a dedicated community builder, course assessments, and live streaming capability, that you would want in your course platform to boost student engagement.

On the other hand, Kajabi offers a unified solution to create and sell various digital products, including online courses, community memberships, podcasts, ebooks, and live coaching sessions.

Its online course builder is well-rounded with student engagement tools such as group discussions, quizzes, and automated certification. Kajabi can also build funnels, but it lacks conversion rate optimization features such as split testing. Its automations are diverse and cater to sales, marketing, and content delivery functionality.

With that in mind, these are our recommendations…

Choose ClickFunnels if:

  • You want to build advanced sales funnels for your digital products.
  • Your primary offering revolves around generating leads and supporting the sales process.
  • You prioritize sales funnel optimization and A/B testing.

Click here to get started with ClickFunnels!

Choose Kajabi if:

  • You offer diverse digital products and need tools for their creation and delivery.
  • You prioritize course creation and community management features.
  • You want to build a modern-looking website with a few clicks.

Click here to get started with Kajabi and get 30 days for free!

Note: Still looking for a platform that will work best for you? We also compared Skool vs Circle, Kajabi vs Wix, Kajabi vs Udemy, and many more. Check out our comparisons here!


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.