ConvertKit vs Kajabi: A Personal Review (May 2024)

Mihael Cacic
Anja Jazbinsek
Matija Laznik
Updated date: May 1st, 2024

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Creator marketing platforms usually come in two categories: for beginners and established creators. But that’s not the whole deal with ConvertKit and Kajabi.

After testing each tool side by side—comparing use cases and features—here’s what we found:

ConvertKit is a great platform beginner and established creators can use to build, manage, and sell creator-centric digital products like albums, newsletters, presets, and ebooks. However, its commerce hub is not accessible worldwide.

Kajabi, on the other hand, offers more sophisticated tools for established creators and large enterprises to build and manage brand-centric digital products like membership sites, coaching, podcasts, online courses, and communities. The downside is that Kajabi doesn’t offer as many CRO tools as ConvertKit.

To help you pick the best creator marketing platform for your specific needs, we compared ConvertKit and Kajabi in five key areas:

  1. Digital products
  2. Email marketing & automation
  3. Conversion and analytics
  4. Website, forms, and landing pages
  5. Prices

We also touch on points like CRM, payments, and integrations in the comparison table below.

ConvertKit vs Kajabi: Comparison Summary

ConvertKit Kajabi


Free plan. 14-day free trial. The Creator plan starts at $15, while Creator Pro is $29 for 300 contacts. Prices scale with the number of email addresses, which can eventually get more expensive than Kajabi.


No free plan. 14-day free trial or 30 days with our link. The Basic plan costs $149/month, Growth plan is $199/month, and Pro is $399/month for all features.

Digital Products


Supports a host of creator-centric digital products like paid newsletters, albums, coaching, ebooks, presets, and more.


Can handle more complex and sophisticated digital products like membership sites, online courses, podcasts, and communities.

Email Marketing & Automation


Supports minimalistic email designs and A/B testing. Offers multiple automation options including RSS feeds. Boasts high delivery rate records.


Offers a more advanced email builder with an equally good automation hub as ConvertKit. But compared to ConvertKit, it’s harder to optimize marketing emails for conversion.

Website & Landing Page Builder


No website builder. Customizable landing page and form builder with 50+ templates.


Fully-featured website builder. Drag-and-drop landing page and form builder with 15+ sales templates.

CRO Tools & Analytics


A stack of built-in recommendation engines for CRO. Basic analytics page with an option to connect with Google Analytics.


Pre-built sales funnels, coupons, and affiliates. More advanced analytics with heatmaps and video tracking abilities.

CRM Functionality


No dedicated CRM. Organizes subscribers in one list with tags and segments.


Dedicated CRM to tag, segment, and filter contacts.



Supports Stripe and Paypal. But no GooglePay and ApplePay. The percentage cut is as low as 3.5% + 30c.


Supports Stripe, PayPal, GooglePay, and ApplePay. No percentage cut, but attracts merchant processing fees. For example, the Stripe fee is 2.9% + 30c.



120+ native integrations. Integrates with Zapier.


15+ native integration. Allows webhooks and integrates with Zapier.

Review Platform Reviews

4.5 rating from 192 G2 reviews

4.7 rating from 198 Capterra reviews

4.5 Rating from 72 G2 reviews

4.4 rating from 172 Capterra reviews

Best For
Creating creator-centric digital products you want to sell via CRO-optimized emails and peer-to-peer recommendations. Creating, selling, and managing branded digital products like online courses, coaching, podcasts, communities, or membership sites.
14-day free trial
(no card required)
14 30-day free trial
(credit card required)

What is ConvertKit?
“The creator marketing platform”👨‍🎨

ConvertKit is a creator marketing tool founded in 2013 by Nathan Barry. It arms bloggers, coaches, artists, musicians, marketers, and other creatives with the basic features they need to own their relationship with their audience.

At inception, the core of ConvertKit’s functionality was its email marketing and automation hub, which was key to Nathan Berry’s goal of helping creators make a living online. However, over time, ConvertKit evolved into an all-in-one online commerce platform, where creators can find all the different tools they need to grow, engage, and monetize their audience.

So, as a creator, whether you’re just starting and want to make a few quick sales or you have a jaded audience you would like to turn into enthusiastic subscribers, ConvertKit can help you scale.

What is Kajabi?
“Create and sell online courses, coaching, and membership”👨‍💻

In 2010, Travis Rosser and Kenny Rueter were finding it hard to build a knowledge business website and monetize their videos. So they created Kajabi.

Kajabi started as a unified solution for knowledge entrepreneurs to build and sell their online courses. However, over the years, it grew into an all-in-one platform offering all the digital tools needed to create and manage courses, podcasts, downloadables, membership sites, communities, and coaching programs. It also provides an AI-powered content generator and an email marketing hub.

Overall, Kajabi is the best marketing platform for established creators with high-ticket digital products.

ConvertKit vs Kajabi: Digital Products

On Kajabi, creators can sell online courses, monetize a community, run a membership site, and manage podcasts; Creators on ConvertKit thrive with ebooks, paid newsletters, presets, and albums.

ConvertKit Kajabi
⭐⭐⭐ ⭐⭐⭐⭐⭐

ConvertKit Commerce is easy to set up but isn’t available in all countries.

ConvertKit Commerce lets you create, manage, and sell digital products like ebooks, coaching sessions, video presets, photos, albums, and newsletters directly on the platform.

The commerce platform was launched in 2022 and is still in its beta stages. However, with over 10 million dollars in sales within its first year, it’s evident that creators are already making a fortune from the platform.

Getting started with ConvertKit commerce is easy. Simply log into the platform, add your products, and set up payments. Then, share your product with other creators and subscribers in your network. And, with a vast catalog of conversion tools, you’re ready to sell!

Without a doubt, ConvertKit Commerce is easy to set up, since there are only two buttons you have to click. But sadly, it’s not available in all countries.

Kajabi offers all the bells and whistles creators need to sell digital products on the go.

Unlike ConvertKit, which is relatively new to selling digital products directly on its platform, Kajabi has been doing this since 2010. Here are its core listings:

Be it features for setting up courses, payment options to maintain a membership management platform, or the tools to run multiple coaching sessions, Kajabi arms you with everything you need to build and grow a sustainable online business.

Plus, each product is neatly organized within the app, making the dashboard easy to navigate when switching between products.

And besides Kajabi’s community, courses, and membership products (which ConvertKit doesn’t support), there’s also an easy-to-use mobile app that allows creators to keep track of their online business at all times.

Winner: Kajabi, since it’s a more comprehensive and sophisticated platform for creators who need an all-inclusive online business hub. Unlike on ConvertKit, you can use Kajabi to maintain a paid community, run membership programs, and launch online courses.
Alternatively, ConvertKit Commerce is a solid tool for beginner creators who need a platform to quickly and easily start selling their digital products. Unlike on Kajabi, ConvertKit users can sell albums, presets, and paid newsletters. But sadly, ConvertKit commerce is not accessible worldwide.

ConvertKit vs Kajabi: Email Marketing & Automation

Kajabi provides powerful email automation workflows without any tech headaches, while ConvertKit has an edge in email deliverability and conversion rate.

ConvertKit Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

ConvertKit allows you to A/B test emails and offers an RSS feed reader to automatically keep subscribers updated on new content.

Email marketing is the bread and butter of ConvertKit’s offerings.

New users can instantly create multiple broadcasts—send emails to some or all of their audience—even without an active plan. However, you need a paid plan to create automated email sequences.

To get started, you can choose from a series of recommended templates, create one from scratch, add a custom-coded template, or visit the library of beautiful emails for more options.

The email designer is not exactly a drag-and-drop editor, but it’s effortless to navigate. There’s room for A/B testing, and it grants access to multiple editing elements, including inline styling options that help you add buttons, images, or videos.

Moving to automation, ConvertKit also does a brilliant job here.

Beginner creators unfamiliar with coding can easily set up funnels using the “If this, then that” automation rules. Here’s an overview of the “Rules” automation hub:

There’s also a visual automation hub with many customized templates for creating pipelines you can use to keep subscribers updated about essential sales activities.

You also get to connect your blog feed to ConvertKit so you can automatically send out weekly or monthly digests.

Kajabi’s email builder is drag-and-drop and offers more content elements than ConvertKit’s.

Kajabi also gives users an exclusive marketing tool to run email campaigns, create funnels, and automate tedious processes.

The Email Campaign feature, just like ConvertKit, has multiple customizable email templates you can set up in seconds.

But unlike ConvertKit, Kajabi’s builder is drag-and-drop and comes with more content elements. Plus, it’s more intuitive and helps you optimize for PC, tablet, or mobile as you build.

You can also send broadcasts or a series of emails, which Kajabi calls a sequence, to a segment of your audience.

Moving to Kajabi’s automation, the setup process and functionality are synonymous with ConvertKit’s.

Kajabi’s “If this, then that” automation is highly detailed and offers multiple triggers/actions.

And just like ConvertKit, there’s also a visual automation hub, but on Kajabi, it’s called “Funnels”. Here, you can set up complex automation that keeps your sales activities in check even if you are on vacation.

However, Kajabi doesn’t offer a RSS automation option. You would have to manually set up your weekly or monthly digests, or use a third-party platform like Feedly.

Winner: This is a close one, but we’ll give ConvertKit the edge here. The simple reason is that ConvertKit, at its core, is email marketing software that supports A/B testing and helps you achieve an exceptionally high delivery rate.
While Kajabi’s email builder is more robust and easier to work with than ConvertKit, it’s harder to optimize conversion or open rates with it.

ConvertKit vs Kajabi: Conversion Tools & Analytics

Kajabi offers an in-depth analytics hub, but it’s easier to sell digital products and get sponsorship on ConvertKit.

ConvertKit Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

ConvertKit offers a stack of built-in recommendation engines for conversion.

ConvertKit has a 10-year-long history of helping creators reach a jaded or enthusiastic audience; so it’s no wonder that conversion rate optimization (CRO) is at the heart of the tool’s functionality.

Its marketing tools include multiple CRO features and features that help you earn an income. Here are some notable ones:

  • Creator Network: Helps you scale your newsletter without the tedious work of posting on social media or relying on algorithms.
  • Sponsor Network: Helps creators find and manage relationships with premium advertisers.
  • Get recommended & Get paid to recommend: A discovery tool to help you find creators and newsletters your audience will resonate with and a tool for you to get recommended by others.
  • Level up your link-in-bio: Works like LinkTree to help creators connect their TikTok, Instagram, Twitter, website, store, videos, music, podcast, and events to a landing page optimized to convert.

Now to Analytics.

ConvertKit’s Analytics dashboard is the first thing you see when you log into the app. It’s not as in-depth as Kajabi’s but still gives a good overview.

Some basic information highlighted on the dashboard includes the number of subscribers on your email list, engagement metrics within the past 7 and 30 days, subscriber scoring activities, and recommendations for improvements.

And, in case you need more detailed analytics, you can always connect ConvertKit with Google Analytics and Facebook business IDs.

Kajabi has a more extensive range of reporting and analytics tools than ConvertKit but doesn’t come with as many conversion features.

Kajabi doesn’t have as many conversion features as ConvertKit.

In fact, the fastest way to make sales on Kajabi is through its conversion funnels. The Funnels feature comes with pre-built frameworks you can use to create automated sales pipelines.

This allows creators to string together landing pages, email marketing campaigns, and offers — giving subscribers a holistic marketing and sales experience.

Here’s what the conversion funnel and its editing sequence look like:

Another way to make sales happen on Kajabi is by creating offers, coupons, and affiliates, which, in all honesty, can’t compete with any of ConvertKit’s conversion optimization features.

On a positive note, Kajabi’s membership and community products, which ConvertKit doesn’t support, are optimized with engagement features like challenges, meetups, badges, and accountability tools.

Moving to Kajabi’s Analytics.

Kajabi offers creators an all-inclusive analytics hub. The Analytics page highlights data like subscription metrics, net revenue, page views, churn rate, offers sold, streamlined reporting for your website and pages, and more.

You can also get reports on advanced metrics such as MRR (Monthly Recurring Revenue), and ARPU (Average Revenue per User). Plus, there’s also video tracking and heatmaps for website engagement.

Without a doubt, Kajabi’s Analytics are more detailed than ConvertKit’s.

Winner: ConvertKit, since it offers more conversion features and its analytics give you enough insight to win more sales. ConvertKit is undeniably the best choice for creators looking to make quick and easy sales without the busy marketing work.
Kajabi can’t contend with ConvertKit in terms of conversion tools, but its analytics can help users make insightful decisions. It’s the best choice for creators and businesses with a tried-and-true marketing and sales process.

ConvertKit vs Kajabi: Website, Forms & Landing Pages

Kajabi has more functionalities and features for building intuitive landing pages and websites; ConvertKit has no website builder but offers custom CSS for code nerds to tweak their landing pages as they see fit.

ConvertKit Kajabi
⭐⭐⭐ ⭐⭐⭐⭐⭐

ConvertKit is perfect for creating minimalist landing pages and forms.

You can’t create a full-blown website on ConvertKit, but the platform does support hosted landing pages you can embed on your website.

The landing pages are backed by customizable templates and CSS options if you want to create custom designs. Plus, creators without marketing experience can easily optimize their landing page for search using the builder.

Another place where ConvertKit thrives is in its forms. Free and paying users can create unlimited double opt-in forms to block spammers and guarantee a better deliverability rate.

You can choose from the minimal or visual, long or short, pop-up or slide-in form, each offering a builder for editing colors, texts, and imagery.

Kajabi works like WordPress without the coding dynamics.

Unlike ConvertKit, Kajabi offers a website builder for building complete websites. And it supports custom domains.

Following Kajabi’s mission to help creators eliminate the tech barriers of building a successful online business, the website builder is code-free, so you don’t have to be tech-savvy to make the best of it.

The builder has a library of ready-made templates with customizable block settings to build multiple landing pages, add navigation to your site, and speedily launch a blog.

There is also a form builder on Kajabi, but unlike on ConvertKit, you won’t find an option to choose a display format like in-line, model, slide-in, or sticky bar. You’ll have to make do with Kajabi’s default styling option.

Also, Kajabi’s form builder comes with ready-made templates, guaranteeing a code-free design. And, like with ConvertKit, you get the double-opt-in option to block spammers and enjoy a high delivery rate.

Winner: Kajabi, since it offers a website builder and guarantees a code-free design experience. It’s a solid choice for non-tech-savvy creators and businesses desiring a fully-branded online presence.
Alternatively, ConvertKit’s landing page and form builders are just as sophisticated and robust but the lack of a website builder makes it a proper choice for creators who want to avoid the branding hassle and get their product online quickly.

ConvertKit vs Kajabi: Price

ConvertKit offers sustainable plans for creators deeply invested in email marketing. Kajabi’s plans are geared towards businesses and professionals selling complex digital products.

ConvertKit Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

ConvertKit charges on a pay-as-you-grow basis and is fairly priced for beginners.

ConvertKit, at its core, is an email marketing platform. So its pricing depends on how many email subscribers you have.

The good news is that in addition to ConvertKit’s 14-day free trial on all plans, beginner creators with less than 300 subscribers can enjoy a free forever plan. Here’s a breakdown of the basic features:

Free Creator Creator Pro

Unlimited forms

Unlimited landing pages

Unlimited broadcast

Audience tagging

Community support

+ Free migration

+ Paid recommendation

+ Visual automation builders

+ Third-party integration

+ Live chat and email support

+ Unlimited team members

+ Newsletter referral system

+ Subscriber scoring

+ Advanced reporting

Meanwhile, here’s what ConvertKit’s monthly pricing plan for users with 300 to 15,000 subscribers reads like:

Subscribers Creator Creator Pro
300 $15 $29
1,000 $29 $59
3,000 $49 $79
5,000 $79 $111
8,000 $99 $139
10,000 $119 $167
15,000 $149 $209

Note: ConvertKit’s plans don’t end here. They cater to users with over 15,000 subscribers as well — and the price keeps growing to match it. There’s also a 10% discount for creators willing to commit to its yearly plan.

Kajabi offers a scalable pricing model but it’s fairly expensive.

Kajabi offers three pricing plans, but there’s no entirely free plan. And the lowest plan starts at $149 per month.

But that doesn’t mean Kajabi is more expensive or overpriced. Here’s why:

Kajabi’s plans have more features and flexibility than ConvertKit’s. But the real value is in the fact that you don’t need external platforms like CRMs, web hosting, or third-party analytic tools.

Plus, the Basic plan can accommodate up to 10,000 contacts, which is $18 shy of ConvertKit’s Creator Pro plan for 10,000 users.

Here’s a cost and feature breakdown of Kajabi’s plans:

Basic ($149) Growth ($199) Pro ($399)

Zero transaction fees

Unlimited landing pages

Unlimited active emails

10,000 contacts

1000 active customers

1 website

3 funnels

15 funnels

25,000 contacts

10 admin users

Advanced automation

Affiliate program

24/7 chat support

100 funnels

100 products

100,000 contacts

20,000 active customers

25 admins

Custom code editor

And just like ConvertKit, Kajabi also offers a 14-day free trial. Or, better still, you can enjoy an extended 30-day trial by signing up through our link! 😉

Winner: This one is a coin flip — the final decision depends on your specific business needs.
Kajabi’s pricing suits businesses and professionals who want an all-in-one platform for their digital business. It’s pretty pricey initially but will keep your expenses down as you scale.
ConvertKit’s pricing, on the other hand, suits beginner creators who need a cost-effective email marketing tool with some business tools. It’s cheap at the onset but gets expensive as you scale.
Overall, both tools are fairly priced for what you get.

ConvertKit vs Kajabi: Pros & Cons

ConvertKit Pros ConvertKit Cons
✅ Budget-friendly tool for beginner creators ❌ Gets pricey fast
✅ Supports free migration ❌ No mobile app
✅ Excellent free plan ❌ No website builder
✅ Built-in recommendation engine for CRO ❌ No CRM
✅ Insanely high email delivery and open rate
Kajabi Pros Kajabi Cons
✅ Mobile app for creators and their audience ❌ Fewer integrations than ConvertKit
✅ Drag-and-drop website builder ❌ Limited number of CRO tools
✅ Free AI tools to create your course in minutes ❌ Expensive for inexperienced creators and budget-conscious startups
✅ Offers a dedicated CRM
✅ Zero percentage cut in merchant processing fees

Final Verdict: ConvertKit vs Kajabi

ConvertKit offers a suite of tools that help you run and optimize marketing campaigns, while Kajabi has a wider use case and isn’t as focused on conversions and optimization.

ConvertKit Kajabi

Best for:

Solo creators like bloggers, YouTubers, musicians, newsletter creators, podcasters, and authors looking for an impressive set of tools to grow and monetize their audience.

Best for:

Digital business owners and SMEs in need of an all-in-one marketing platform to create and sell digital products while owning their relationships with their audience.

Overall, both ConvertKit and Kajabi empower creators to monetize their passion and live their dreams, but in different ways. While ConvertKit is focused on the conversion side of things—helping users turn a tired audience into enthusiastic subscribers—Kajabi is all about ease of use and longevity.

Use ConvertKit if:

  • You’re a solopreneur or a startup.
  • You want lots of CRO features to grow your target audience.
  • You prioritize email marketing and want to sell multiple creator-centric digital products.

Click here to get started with ConvertKit!

Use Kajabi if:

  • You’re a well-funded creator or run an established business.
  • You want an intuitive, easy-to-use platform to build your brand.
  • You’ve got a large audience you want to manage on communities or membership sites.

Click here to get started with Kajabi!


Note: Looking for a better alternative? We’ve compared many other similar platforms to Kajabi, like Thrivecart, Academy of Mine, Searchie, Leadpages and Unbounce, Mighty Networks, Thinkific, Teachable, and more — check out how they measure up! See all the comparisons here.


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.