Kajabi vs FreshLearn: A Definitive Comparison (November 2023)

Mihael Cacic
Anja Jazbinsek
Matija Laznik
Updated date: November 17th, 2023

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Although FreshLearn is fairly fresh and isn’t quite up there with Kajabi’s top-notch features yet, they are surely trying hard to make for an attractive option.

FreshLearn is a young platform that still needs to grow significantly before it can compete with Kajabi on all fronts. However, their fast-paced development and prompt customer support have successfully inspired more newcomers to enter the creator economy.

To date, FreshLearn continues to expand its list of aspiring tools. So, let’s look at how they stack up against Kajabi’s full-fledged features.

In this article, I’ll review Kajabi vs FreshLearn regarding:

  1. Pricing
  2. Course Creation
  3. Additional Products
  4. Branding and Customization
  5. Sales and Marketing Tools

Comparison Summary: Kajabi vs FreshLearn

Choose Kajabi if you’re scaling a business of high-value educational material or if you want to set up a professional personal brand. On the other hand, FreshLearn is a better choice if you’re experimenting with your first course or if you need to host more digital products at an affordable price.

Kajabi FreshLearn
14-day free trial. Basic plan starts at $149/mo, Growth plan is $199/mo, and Pro plan is $399/mo. Free lifetime plan. Pro plan starts at $39/mo and No Brainer plan is $69/mo.


Stripe/PayPal payment gateways. Allows split payments, upsells, downsells, and order bumps.


PayPal/Razorpay. Single- and multi-use coupon codes.

Course Creation


AI outline generator. Graded assessments and certificates. Automations.


More file types than Kajabi. Embedded media. Assessments and certificates. Gamification.

Sales and Marketing


Pre-built advanced marketing funnels with automations. Sales copy, website, and landing page templates. Better analytics.


Basic built-in email with templates. Affiliate marketing. Coupons. Simple websites with blogs. Checkout and sales pages. Basic analytics.



Over a dozen tools, including Zapier, Facebook Pixel, Calendly, and ConvertKit.


Zapier and SMTP only. Soon to add Hubspot, Mailchimp, and Zoom.

Best for
Solo educators growing their personal brands. Beginners or side hustlers testing new course ideas.
Try free for 14 30 days Try the free lifetime plan

What is Kajabi?
“The solo educator’s business hub” 👨‍🏫👑

Kenny Rueter founded Kajabi in 2010 after building courses on YouTube and struggling to monetize them.

Today Kajabi empowers “knowledge entrepreneurs” to seamlessly set up and grow their digital product businesses with an all-in-one online course creation platform. Kajabi understands that uploading course material is only one side of a teaching business, so it eliminates the hassle of managing third-party tools and specialized team members. Kajabi offers more than a simple learning management system: its array of built-in tools includes email marketing, communities, funnels, websites, and integrations.

Everything about Kajabi signifies confidence and professionalism: the blue color, the minimalist angular logo, and the sleek, modern typography. As a high-end course-building solution, Kajabi aims to gain the trust of experienced professionals that are shifting to the creator economy.

What is FreshLearn?
“Clutter-free course creation” 👨‍✈️🧹

Rahul Mehta had a rich experience in programming, entrepreneurship, and customer service before creating FreshLearn as a codeless learning platform in 2020.

The goal for FreshLearn’s team is to develop an all-in-one platform, with extensive integrations and marketing tools. All needed tools are now available on the platform in their most basic form, and additional features are being added progressively. Some of the features that make FreshLearn stand out are its free lifetime plan, masterclasses, and gamification.

FreshLearn emphasizes its approachable character by using a simplified, multi-colored interface and dedicating a “Wall of Love” for its customers’ testimonies. So far, its team has strived to provide one-on-one support for the customers, including data migration, which further simplifies the whole process for beginners.

Kajabi vs FreshLearn: Pricing

Kajabi integrates more marketing tools for a higher price tag. FreshLearn offers a free plan with unlimited digital products.

Kajabi is an excellent choice if you need a complete suite of marketing tools to boost your brand’s visibility and attract more customers. On the other hand, FreshLearn offers a more budget-friendly option, with unlimited digital products allowing you to grow and diversify your offerings without constraints.

Plans Starter Plan Middle Plan Top Plan
Kajabi $149/month
$119 annually

$159 annually


$319 annually

FreshLearn $0/month

5% transaction

$29 annually
$49 annually
Admins and Customers
Kajabi 1 admin

1,000 Customers

10 admins

10,000 Customers

25 admins

20,000 Customers

FreshLearn 1 admin

25 Free Enrollments

1 admin

Unlimited Enrollments

3 admins

Unlimited Enrollments

Kajabi 1 website

3 Products

15 Funnels

1 website

15 Products

15 Funnels

3 websites

100 Products

100 Funnels

FreshLearn 1 website

Unlimited Digital Products

1 website

Live + Assessments

Direct Integrations

1 website

3 Products


Kajabi Live Chat Support
(business hours)
24/7 Live Chat Support 24/7 Live Chat Support
FreshLearn 20/7 Live Chat and Call Support 20/7 Live Chat and Call Support 20/7 Live Chat and Call Support

Kajabi has a 14-day free trial, while FreshLearn offers a free lifetime plan.

Kajabi offers a 14-day free trial for its middle plan, and a 30-day free trial for the starter plan, if you join through an affiliate program 😄

Meanwhile, FreshLearn has a free lifetime plan, but it charges a 5% transaction fee.

Kajabi offers all its features for all plans, while FreshLearn adds features as you upgrade plans.

Kajabi offers consistent features across all pricing plans. It ensures you won’t miss out on any functionality as you scale your business but it comes with a higher price tag and limited product offerings, which may restrict your ability to grow and expand your offerings. If budget is a concern, Kajabi’s lack of a free plan could be a deciding factor.

FreshLearn‘s free lifetime plan is a compelling starting point for solo educators looking to minimize costs initially. However, some advanced features like assessments and gamification are only available on paid plans, and FreshLearn’s transaction fees on its free plan may impact your end revenue.

Kajabi limits the number of products per plan, while FreshLearn offers unlimited digital products for all plans.

Kajabi has a quota for the number of products available for each plan. Each course, podcast, community, or coaching program counts as a single product on Kajabi. To illustrate, you can only create three said products on the starter plan, and fifteen on the middle plan.

In contrast, you can create unlimited digital products on FreshLearn, including communities, courses, cohorts, downloads, and master classes.

Winner: Choose Kajabi if you have a limited number of high-ticket products and prefer most of its built-in marketing features. Meanwhile, FreshLearn is more affordable if you’re using external marketing tools, or if you have a large number of digital products.

Kajabi vs FreshLearn: Course Creation

Kajabi stands out with AI tools. FreshLearn stands out with gamification features.

Kajabi FreshLearn
⭐⭐⭐⭐️⭐ ⭐⭐⭐️

Both have intuitive course outlines.

Kajabi and FreshLearn have similar course outlines. Each lesson includes one file type and you can group several lessons under one module.

On Kajabi, individual lessons can include a video or audio file in addition to the attached lesson material. For assessments, you’ll need to create a quiz, which appears as a separate lesson in the outline.

You can also set up recurring live webinars or Q&A sessions. It will appear on top of the course outline for your customers.

On the other hand, FreshLearn allows you to choose between more lesson types for each chapter. You can also embed files from other platforms, including YouTube and Vimeo. FreshLearn also offers video hosting, so you don’t need to use any other platforms.

Kajabi’s assessments are easier to set up.

Both platforms have graded assessments, but FreshLearn‘s process is slow and complicated. You have to create the assessment by adding individual blocks, lead forms, questions, and results. And to create questions, you need to go through several steps and drop-down menus.

In contrast, Kajabi quizzes are easy to set up. All question types are available on a single page, as shown in the image below:

FreshLearn has more grading options, while Kajabi integrates assessments with email.

Meanwhile, FreshLearn allows you to set a passing grade to ensure your students are qualified to take the next lessons. It also provides additional options that are missing in Kajabi, such as randomizing questions and answers.

Meanwhile, Kajabi offers most of FreshLearn’s grading options, but it goes further with its built-in email features, which can automatically notify your students of their results or notify your team when an assessment is completed.

FreshLearn stands out with gamification.

FreshLearn‘s gamification features include:

  • A reward points system that encourages accomplishment and friendly competition, enhanced by a leaderboard for progress comparison.
  • Badges offer recognition for specific achievements with customizable award conditions, which helps encourage students to strive for excellence and take pride in their achievements.
  • Quizzes and challenges that engage learners while assessing understanding and reinforcing online learning material.

To pace learners, FreshLearn also includes drip course content and limited access features for preventing overwhelm and ensuring content absorption, and a progress bar to visually display learners’ progress, motivating them to stay on track and complete the course.

Both have certificates. Kajabi integrates certificates with email.

FreshLearn has built-in course completion certificates to reward your students at the end of the course. You can add a signature, date of completion (2), and a unique number (1) for each student to make the document more authentic.

Similarly, Kajabi has built-in certificates showing serial numbers and completion dates. Added to that, Kajabi lets you deliver a more personalized reward experience to your customers by emailing the certificate.

Kajabi stands out with AI tools.

Kajabi offers an AI course outline generator, which is helpful to brainstorm ideas for your course. You can apply the generated outline and it will be organized into lessons, which you can later develop further.

Winner: Choose Kajabi if you need an intuitive course builder to quickly set up professional courses. Meanwhile, FreshLearn is a better choice if you’re looking for gamification features to bring e-learning to a higher level.

Kajabi vs FreshLearn: Additional Products

Both monetize communities and digital downloads. Kajabi stands out with podcasts.

Kajabi FreshLearn
⭐⭐⭐⭐️⭐ ⭐⭐⭐️

You can sell digital downloads on both platforms, but FreshLearn’s process is more intuitive.

In FreshLearn, there’s a dedicated section for digital downloads. Both the upload and pricing processes are intuitive, but FreshLearn recommends using PDF files or adding an external URL.

In contrast, Kajabi isn’t as dedicated when it comes to digital downloads. You will need to create an email automation to send the file after a purchase trigger.

Both have interactive communities, but Kajabi has added features.

FreshLearn‘s communities can replace Facebook groups as they allow members to comment on each other’s posts. You can choose to give free or paid membership access to each community.

Kajabi has a similar interface for its communities, but it additionally provides challenges and live meetups, which encourage members to engage, connect and give back to the community.

You can create several access groups within the community product and price them differently, or bundle them in a single offer.

Kajabi offers built-in podcasts.

Kajabi provides built-in podcasts which will support your personal brand as a professional coach on the platform. Podcasts can be free or paid and the maximum file size for each episode is 250MB.

Winner: Choose Kajabi if you need refined products, like podcasts, for your personal brand. Still, you’ll need to set a profitable pricing strategy and prioritize your products because their number is limited by pricing tiers. On the other hand, FreshLearn is a better choice for beginners because of its user-friendly interface and unlimited products per plan.

Kajabi vs FreshLearn: Branding and Customization

FreshLearn has a customizable page builder. Kajabi offers professional templates.

Kajabi FreshLearn
⭐⭐⭐⭐⭐ ⭐⭐️⭐️

FreshLearn offers basic website templates and customization options.

FreshLearn has an integrated website builder, which you can use to customize all pages with 100% white labeling. There are several template categories to start with, such as fitness and business analytics. You get to use your custom domain as well.

After choosing a template, you can add new blocks or customize existing blocks. For each block, you can change the background color, text color, and image position.

FreshLearn also lets you change the font family and color scheme of course pages and the course player to match your branding. However, it only allows you to set the font family for the whole website, which gives it a consistent appearance, but it means you can’t customize individual pages.

Kajabi’s templates guarantee a professional appearance.

Kajabi has over a dozen websites that fit different fields. There are various sleek blocks to choose from, such as blocks with background video, carousels, and countdowns. If you already have a WordPress website, you can easily integrate it with Kajabi using Zapier.

Additionally, Kajabi allows you to customize each product individually. Each course can have a distinctive appearance of its own. There are seven course templates you can choose from.

Although you have less control over each element when compared to FreshLearn, you can still choose the color scheme and fonts, which will apply to all course content.

Winner: Choose Kajabi if you want to quickly set up well-designed pages. Its templates and font collection guarantee a professional appearance. On the other hand, FreshLearn allows you to brand your website, but it has less advanced options and takes more time to set up.

Kajabi vs FreshLearn: Marketing Tools

Kajabi’s marketing suite is more advanced. FreshLearn provides all marketing tools to start up.

Kajabi FreshLearn
⭐⭐⭐⭐️⭐ ⭐⭐⭐️

Both have built-in email tools, but Kajabi also has advanced email sequences.

FreshLearn currently provides a Beta version of its built-in email tool, so you can only have a maximum of 100 recipients per campaign.

You can filter (2) the recipients by their names, payment status, or courses they’re enrolled in. You can also schedule (1) the campaign by choosing a specific date and timezone.

Added to that, FreshLearn provides over a dozen email templates with pre-written copy included.

Meanwhile, Kajabi’s built-in email provides all of FreshLearn’s features, but it goes further by creating email sequences. You can use email sequences to guide customers through a course, nurture leads, or even create a paid newsletter.

Additionally, Kajabi’s email templates are more professionally designed to suit various events.

Kajabi takes the lead with its built-in funnels.

Kajabi’s advanced automations allow you to create funnels including email sequences, webpages, and more. The automations are seamlessly integrated with all products, so you can create interdependent frameworks. For instance, you can email an additional offer to existing customers after completing a course.

Kajabi has more integrations.

FreshLearn is slowly growing its list of integrations but currently, it only integrates with Zapier and SMTP.

Meanwhile, Kajabi has a bunch of built-in tools and also a dozen native integrations, including marketing and analytics tools like Segment, ActiveCampaign, Calendly, and more.

FreshLearn has basic insights, while Kajabi offers advanced built-in analytics.

FreshLearn‘s dashboard shows a brief overview of several performance metrics, such as the number of members, revenue, and top-performing courses.

Additionally, the analytics tab offers product-related reports, such as enrollments, comments, and feedback.

On the other hand, Kajabi has advanced built-in analytics, including revenues, opt-ins, and product progress.

For each category, Kajabi provides detailed insights, such as the progress of individual students.

Winner: Choose Kajabi if you want to significantly scale an established business using its built-in email and funnels. Meanwhile, FreshLearn has all the basic marketing tools to get beginner educators to sell online courses.

Kajabi vs FreshLearn: Pros & Cons

Kajabi Pros Kajabi Cons
✅ All-in-one business hub ❌ Limited number of customers and admins
✅ Advanced sales funnels and email marketing ❌ Limited number of products per plan
✅ Advanced website ❌ Steep learning curve
✅ Templates for courses, website, and funnels
✅ Podcasts
FreshLearn Pros FreshLearn Cons
✅ Unlimited courses / digital products ❌ No assessments for free plan
✅ Unlimited students ❌ Slow website setup
✅ Website with blog ❌ Lagging interface
✅ Gamification ❌ Limited email marketing
✅ Embedded course material

Final Verdict: Kajabi vs FreshLearn

Kajabi is best for solopreneurs, while FreshLearn is more affordable for beginners.

Kajabi FreshLearn
Best for:

Business-oriented educators setting up a personal brand.

Best for:

Beginner educators looking to build many digital products for a low price.

Overall, Kajabi is best suited for business-oriented solopreneurs. Its sleek interface and podcasts support professional personal brands. On the other hand, FreshLearn is better for beginner course creators experimenting with their first online courses.

Use Kajabi if:

  • You need advanced marketing and emailing tools.
  • You need more product types, like podcasts and coaching.
  • You depend on automations to run your business on your own.

Click here to get started with Kajabi!

Use FreshLearn if:

  • You wish to use gamification for interactive courses.
  • You aim to have a large number of products or courses.
  • You’re testing out a new course.

Click here to get started with FreshLearn!


If neither fits your needs, I tested and reviewed other best Kajabi alternatives: Podia, LearnWorlds, Thinkific, Teachable, LearnDash, and more. It’ll help you find your best match 😀


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.