That’s what sets Kajabi and LearnWorlds apart. I can attest that LearnWorlds’ learning experience is far more engaging, compared to Kajabi’s courses, but is it worth giving up Kajabi’s marketing suite?
In this article, I’ll review Kajabi vs LearnWorlds regarding:
- Learning experience
- Additional products
- Customization and branding
- Marketing tools
Let’s dive in!
Kajabi is an all-in-one platform for knowledge entrepreneurs. You get a website with a blog, powerful email marketing tools, and various digital product types on all of its plans. It simplifies all solo educators’ tasks with one-on-one support, automations, templates, and pre-built funnels.
On the other hand, we have LearnWorlds which is designed for interactive learning and assessments. It offers customizable course players, interactive videos, and ebooks in addition to white-labeled mobile apps and advanced school administration options. However, LearnWorlds reserves most of its premium functionality for its top plans, which makes it an affordable option only if you need unlimited courses and students.
|14-day free trial. Basic plan costs $149/mo, Growth plan is $199/mo, Pro plan is $399/mo.||30-day free trial. Starter plan costs $29/mo, Pro Trainer plan is $99/mo, Learning Center plan is $299/mo.|
Members pay with Stripe/PayPal. Split payments. Offers cross-selling options.
Multiple payment gateways: Stripe, PayPal, Shopify, PagSeguro (Brazil). Stripe Local for EU countries. Cross-selling.
Course templates. Graded assessments, certificates, variety of question types.
Interactive videos, advanced assessments, question banks, customizable course player.
Communities, built-in coaching, podcasts, subscriptions, product bundles.
Interactive ebooks, ebook templates, subscriptions, product bundles.
|Built-in Marketing Tools|
Pre-built funnels and landing pages. Website builder and blog. Built-in analytics and email.
Website builder and blog. Limited drip email. Better white labeling on the top plan.
Zapier, Facebook Pixel, Calendly, ConvertKit, Cloudflare, Segment, Typeform, Drip, and more.
30+ integrations including Zapier, Calendly, ConvertKit, ReferralCandy, Mailchimp and Zendesk.
|Coaches seeking an all-in-one business platform with websites, email lists, and funnels.||Lecturers looking to build sophisticated online courses with interactive e-learning tools.|
|Try free for
||Try free for 30 days|
In 2010, Kenny Rueter founded Kajabi after struggling with monetization on YouTube.
Today Kajabi empowers knowledge entrepreneurs to seamlessly set up and grow their digital product businesses with an all-in-one platform. Kajabi understands that uploading course material is only one side of the teaching business. So, it eliminates the hassle of managing third-party tools and specialized team members and offers more than a typical LMS. Kajabi’s array of built-in tools includes email marketing, communities, funnels, websites, and integrations.
As a high-end solution in the field, Kajabi is best for professional educators aiming to manage their businesses by themselves.
Dr. Panos Siozos, George Palaigeorgiou, and Fanis Despotakis founded LearnWorlds in 2014, to create an accessible platform for educators who share their passion for teaching.
LearnWorlds witnessed significant growth during the 2020 pandemic as an alternative to traditional teaching methods. The platform aims to help educators sell engaging educational material without struggling with coding. LearnWorlds focuses on e-learning, so it integrates with third-party marketing tools instead of relying on built-in alternatives for other business processes. It also stands out with its completely customizable white labeling, both on the website and mobile app.
With its gamification and advanced assessment possibilities, LearnWorlds works out best for creative tutors shifting from typical school settings or companies providing training for remote workers.
Kajabi offers more digital products and marketing tools for a higher price. LearnWorlds is more affordable for unlimited use.
|Plans||Starter Plan||Middle Plan||Top Plan|
No transaction fees
No transaction fees
|Admins and Customers|
|20 Custom roles
|LearnWorlds||Unlimited paid courses,
full website with blog
full website, full white-label options
|Kajabi||Live Chat (business hours)||24/7 Live Chat||24/7 Live Chat|
|LearnWorlds||24/5 E-mail Support||24/7 Priority E-mail Support||24/7 Premium Support|
No free plan from both. Kajabi has a 14-day free trial. LearnWorlds offers 30 days with no credit card required.
Kajabi offers a 14-day free trial for its mid plan, but you can get a 30-day free trial for the starter plan if you join through the affiliate program 😉 Similarly, LearnWorlds offers a 30-day free trial, allowing you to try all the features on its top plan.
Kajabi gives more features and users as you upgrade plans. LearnWorlds offers premium support and features for top plans.
You’ll get all features and a reliable support team for all of Kajabi’s pricing tiers. You’ll only have to pay more if you need more products, funnels, customers, admins, or email contacts.
In contrast, you’ll get unlimited users and courses for all LearnWorlds’ pricing tiers, but the plans strongly vary because of the available features. Most notably, the white-labeled mobile app feature is only available for the Learning Center plan, which costs $249 per month if paid annually.
So, although LearnWorlds’ mobile app and course player are more advanced than Kajabi’s, these features are only available on the most expensive plans. So Kajabi’s all-in-one package is a better deal if you use most of its features.
Winner: Choose Kajabi if you’re fine with its built-in supporting tools. It’ll save you the costs of standalone websites and marketing tools. LearnWorlds is more affordable if you need unlimited courses and students and it also offers premium e-learning and white labeling options, but for an extra price.
LearnWorlds takes the lead with interactive learning. Kajabi has all the necessary features for various course types.
Kajabi has a simple outline made up of modules and submodules. You won’t be able to attach assessments to lessons but you can organize them within the same module. Inside lessons, course creators can attach text, video, audio, and downloadable files.
An additional feature that Kajabi has are the automations within each lesson. This allows you to lead students through email or segment them based on their engagement.
Meanwhile, LearnWorlds allows creators to add various learning activities to the same lesson.
Said activities include multimedia files, assessments, and more.
Kajabi has a simple assessment builder, where you get all the options on one page. You can choose different question types based on the course content.
You can also set grading options and automations to lead students through the course based on their performance.
LearnWorlds has more assessment types, allowing your students to personalize their experience and express themselves better through self-assessment.
Kajabi offers certificates with credible indicators like completion dates, expiration dates, and serial numbers. They’re also seamlessly integrated with built-in email automations, so you can reward each student based on their individual progress.
Like Kajabi, LearnWorlds also provides all the essential assessments, but it takes it a step further with its gamification engine. This can encourage young learners to progress with your courses even if they’re not interested in certificates.
Kajabi has a basic course player. It will match the colors with your course theme but that’s basically it. You can’t change its appearance to match your branding in any other way.
In contrast, LearnWorlds allows you to control the course player’s appearance as well as show additional information, such as enrolled students.
Added to that, you can opt for transcription services in different languages if you’re on the top plan ($249). This tier also provides interactive video features, like quizzes and tables of contents.
Winner: LearnWorlds is better for multimedia courses. The gamification engine and interactive course will drive better results with young learners and creative organizations. Still, it’s better to go for Kajabi if your courses complement your other products on the platform because they will be better integrated through automations.
Kajabi has more product types, while LearnWorlds focuses on educational material.
Both tools have coaching sessions, communities, and membership sites. But Kajabi monetizes each of them separately.
Kajabi allows users to sell communities and coaching programs as separate products. You can use Calendly for booking sessions or rely on Kajabi’s built-in scheduling feature.
On the other hand, LearnWorlds provides one-to-one sessions as a learning activity within course outlines. This means that LearnWorlds isn’t designed to sell coaching programs separately.
Similarly, you can only sell access to communities in LearnWorlds by setting up subscriptions for a membership site, meaning only your subscribers will get access to the community.
You can organize Kajabi communities into circles and create challenges and live video hosting. However, community interaction is discouraged because of limited post and attachment types.
Meanwhile, LearnWorlds community posts are automatically categorized under sections on the side, including friends, polls, and mentions. This makes it easier to navigate and you can further organize the community into separate groups. Posts can include photos, URLs, and polls.
Kajabi makes it easy to monetize podcasts from the same platform, which can further strengthen your online presence and boost the sales of other products.
LearnWorlds has no built-in podcasts, but it has a unique ebook builder. You can easily import your Word files as well as embed video and audio files, which makes the final document much more interactive and interesting.
Winner: Kajabi’s podcasts and coaching program are better for coaches selling expertise in several fields. LearnWorlds’ communities are more interactive for learning groups, but they’re best suited for membership sites that focus on one topic.
Kajabi has business-class branding for websites. LearnWorlds delivers premium white-labeled mobile apps.
Kajabi and LearnWorlds have mobile apps for both iOS and Android. However, Kajabi gives creators no control over the mobile app design. Each course will appear with its custom theme, but all courses are part of a marketplace-style app. This means that your content will appear alongside other creators’ material.
In contrast, mobile app customization takes a whole section in LearnWorlds. On the top plan ($249/mo), creators can offer independent apps on the marketplace with branded color schemes and app icons.
On Kajabi, you can separately customize each course with a different theme. The website appearance is also independent of digital products so the blog feels like it’s got more to offer than selling digital products.
On the other hand, LearnWorlds prompts users to choose a school theme during the setup process. The themes have a basic appearance though, compared to Kajabi’s course templates.
Although LearnWorlds allows users to change the layout of each school page, the website theme, including fonts and colors, is applied to all courses within the same school.
Kajabi makes it easy to create a professional-looking website. LearnWorlds gives you premium tools but offers less guidance.
Kajabi’s drag-and-drop page builder has preset website templates in addition to attractive blocks, like countdowns and background videos. From a design perspective, it’s difficult to go wrong with any of the combinations. Regardless of your font or color choices, you’ll end up with a sleek-looking website.
As for LearnWorlds, if you don’t have an eye for design, your website won’t end up looking very professional. So, although LearnWorlds site builder gives you extensive customization tools and some more advanced effects like parallax scroll effects, you’ll need a designer’s opinion to elevate the website’s appearance. There’s a WordPress plugin available too, so you can easily connect your existing website to the course.
Winner: Choose Kajabi if you need a professional-looking website. LearnWorlds is better for white-labeled mobile apps, but it comes at an expensive price.
Kajabi is a leading marketing powerhouse. LearnWorlds offers more integrations, but it has less intuitive funnels.
Both have built-in email marketing and funnels, but Kajabi simplifies the process with preset templates.
Both platforms provide a variety of ecommerce sales tools such as memberships and subscriptions, coupons, SEO, and affiliate marketing.
LearnWorlds has an advanced form builder starting from the middle tier ($79/mo) but building efficient sales funnels on the platform would feel complicated if you don’t have a digital marketing background. Still, LearnWorlds provides onboarding videos and articles on how to build funnels on their platform.
On the other hand, Kajabi’s built-in email isn’t just an additional option — it’s integrated with every product on the platform. What’s more, Kajabi simplifies automations and building pipelines with their beginner-friendly templates for funnels and sales copy.
Although Kajabi has all the built-in tools required for business growth, it also integrates with a dozen popular third-party apps for even more advanced features.
LearnWorlds doesn’t have as many built-in marketing tools as Kajabi but it offers more integrations (including ConvertKit and Hubspot) that can make up for any native integrations just as well. However, some of the key integrations, like Zapier and Zoom, are only available starting from the middle plan ($79/mo).
Kajabi’s analytics track your business’ growth as well as each product’s performance metrics.
Likewise, LearnWorlds has built-in analytics of course sales and product progress.
Added to that, LearnWorlds offers detailed analytics of exams and instructor revenues which will be helpful for educational organizations. The top plan unlocks additional features, like course insights with average study time, average score, number of enrollments, and number of social interactions, which can help you improve your courses.
Winner: Kajabi has a more valuable marketing package for all plans. LearnWorlds has better analytics for online schools, but some features are only available on the top plan ($249/mo).
|Kajabi Pros||Kajabi Cons|
|✅ All-in-one business hub||❌ Limited number of customers and admins|
|✅ Advanced funnels and email marketing features||❌ Limited number of products per plan|
|✅ Built-in automations||❌ Forum-like community|
|✅ Templates for courses, website, and funnels||❌Fewer integrations|
|✅ Better support for all plans|
|✅ Variety of products: courses, podcasts, coaching, memberships, communities, webinars…|
|LearnWorlds Pros||LearnWorlds Cons|
|✅ Gamification engine||❌ Unintuitive funnels|
|✅ Unlimited courses and students||❌ Key integrations unavailable for lower plans|
|✅ Better school and instructor management||❌ Mobile app for the top plan only|
|✅ Better-organized community||❌ Transaction fees for starter plan|
|✅ Interactive videos and ebooks||❌ Limited website for starter plan|
|✅ White-labeled mobile app|
Kajabi guarantees business growth, while LearnWorlds provides exceptional education.
Professional educators running their business alone.
Creative tutors looking to build interactive courses.
So, here’s the final verdict on LearnWorlds vs Kajabi!
All in all, both online course platforms are worth the investment, but they target different creators. Kajabi is best for digital product businesses because of its powerful marketing tools, automations, and various product types. Meanwhile, LearnWorlds targets educators with creative course materials who need to offer an exceptional learning experience.
Use Kajabi if:
- You’ve got a limited number of high-ticket digital products.
- You need more than a simple learning management system — more product types, like podcasts and coaching.
- You want to manage your whole business on a single platform.
Use LearnWorlds if:
- You need a white-labeled mobile app.
- You’re looking for a learning platform that allows unlimited courses or students.
- You want to engage your students with interactive learning tools and gamification features.