Kajabi vs Passion.io: A Personal Review (July 2024)

Mihael Cacic
Matija Laznik
Anja Jazbinsek
Updated date: July 2nd, 2024

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Kajabi and Passion.io are course-creation platforms that make courses accessible on both mobile and desktop. But they aren’t meant for just any creator or business. Both approach course creation in their own way, making each ideal for different types of creators.

We tested them for three weeks to see what makes them unique — here’s what we found:

Kajabi‘s all-in-one digital business platform offers tools for entrepreneurs to create, market, and sell educational content. Depending on their preferences, students can use a desktop or a mobile app to access online courses, podcasts, webinars, coaching, and more.

On the other hand, Passion.io targets fitness coaches and content creators to offer courses and coaching programs on customized mobile applications. Creators can build their own apps and market them on Passion.io’s mobile app marketplace.

In this article, we compare Kajabi vs Passion.io in seven categories to give you a complete overview:

  • Price
  • Course creation and delivery
  • Mobile application
  • Marketing and branding
  • Monetization
  • Student engagement
  • Analytics

Let’s dive in and see how Kajabi vs. Passion.io compare.

Comparison Summary: Kajabi vs Passion.io

Kajabi Passion.io


14-day free trial. Plans start at 69/month for 1 product. The most popular plan is the Growth plan at $199/month with 15 products and 10,000 active members.


Starts at $119/month with 100 subscribers and 100 videos. Most popular plan is Ultimate at $297/month with unlimited courses. 3.9% transaction fee for using the Passion Payment gateway.

Course Creation and Delivery


Streamlined drag&drop course builder with templates and an AI-powered outline and content generator to quickly create courses.


Drag&drop course builder and customizable templates to quickly create mobile app courses.

Mobile Application


Free, ready-to-use mobile application that offers access to your course content, no extra work required.


No-code app builder for creating a custom app without coding skills. Drag-and-drop widgets to add stopwatches, calendars, etc.

Marketing and Branding


Offers email marketing automation and a landing page builder. Global branding options to save time and simplify content customization.


Offers email automation and mobile push notifications. You can customize the app with your brand colors and logo.



Offer freemiums, single purchases, and memberships for recurring income. Also, supports affiliate programs, upsells, and bundles to increase revenue.


Offer freemiums to show value and attract users. Convert users to paying customers with subscriptions and high-ticket one-time purchases.



Track student progress and overall business metrics like net revenue, page views, and conversions.


Focus more on tracking student’s performance. Coaches and creators can track performance privately or publicly.

Student Engagement


Build vibrant communities with leaderboards, challenges, course points, and rewards.


Offers goal-tracking challenges to increase engagement and make learning more enjoyable.

Used By
Enterpreneurs like Brendon Burchard, Bruce Marion, Natalie Ellis, and Roberto Blake. Fitness coaches like Ellen Decker, Jay Fenichel, Christelle Hess, and Allie Cooper.
Best For
Entrepreneurs looking for an all-in-one course creation platform with extensive marketing solutions to build and scale their online business. Fitness coaches and creators looking for an interactive mobile application to engage with and monetize their audience.
Try free for 14 30 days
(no credit card required)
14-day free trial
(no card required)

What is Kajabi?
“Monetize your expertise”🧑‍🎓💸

Kajabi was founded in 2010 by Kenny Rueter and Travis Rosser after Kenny couldn’t find a reliable platform to monetize his “how-to” video.

Over the years, Kajabi has become an all-in-one platform that lets you develop courses, podcasts, webinars, and coaching programs. It offers a landing page builder, website builder, and email automation tools to make it easier to market courses. It also has an AI Creator Hub where creators can generate course and marketing content at the click of a button. Students can access your course content on their desktops or via Kajabi’s mobile app.

Kajabi has everything entrepreneurs and experienced creators need to create, market, sell, and grow their businesses under one roof — including a ready-to-use mobile app and automated marketing tools.

What is Passion.io?
“Share your passion and earn from it” 🏋️💰

Daniel Harvey and Mathias Bellman have been launching apps and online programs with Passion.io since 2016

Passion.io is an online course platform dedicated to building and sharing courses directly on branded mobile applications. It offers a no-code app builder where you can design your app with interactive or on-demand courses. You can monetize the content by offering subscription-based access and one-time purchases. It also provides engaging community content with live streaming, leaderboards, and one-on-one appointments with the creator. 

The selection of features is geared towards fitness coaches who want to build accessible fitness courses for their online audience and engage with them directly.

Kajabi vs Passion.io: Course Creation & Delivery

Kajabi has a streamlined, web-based course creation process, while Passion.io lets you create courses on its mobile app and on the web.

Kajabi Passion.io
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Creators can quickly create courses and course outlines using the Kajabi AI Creator Hub.

Course creation in Kajabi is straightforward.

You can create and publish full-length online courses and coaching programs with just a few clicks. New course creators can use AI to quickly generate short courses to test them before committing to building full-length ones.

Kajabi courses can include interactive videos, quizzes, and workbooks, and creating a full-length course doesn’t take that much time either. You can create courses with:

  • AI-assisted or manual course outline building,
  • complete customizability of each course page and offer,
  • and course-specific pages, offers, certificates, and customer management.

Passion.io has a drag-and-drop course builder and templates for creating courses on your mobile phone.

Unlike Kajabi, Passion.io lets you build courses on its mobile app. It has a drag-and-drop course builder with ready-to-go templates that make course creation easy on mobile.

The templates come with suggested content that you can edit to meet your requirements, while the widget library includes everything you need to build your lessons: videos, images, and timers.

Kajabi offers content drip on all plans, while Passion limits the feature.

Kajabi supports drip courses to give you more control over the pace at which students consume your content. This helps you release content in more manageable chunks.

Meanwhile, Passion.io also lets you drip content but you’ll have to invest in the Ultimate plan or higher to access it.

Passion.io lets you deliver interactive courses with multimedia features that students can download and watch offline. 

Passion.io supports multimedia content like downloadable worksheets, quizzes, and live video lessons. These products can be included as downloadable content so students can access them even while offline.  

Source: Passion.io

It also supports goal tracking for creators to monitor clients’ progress.

You’ll see each client’s progress and use the data to offer actionable advice over the app so clients meet their goals. Adding the interactive timed exercises also ensures clients finish their workouts within a specified time frame and creators can track what participants are doing.

Winner: Kajabi. Its AI Creator Hub and ready-to-use templates make online course creation simple and fast. It also offers multiple content types (podcasts, videos, live webinars, etc.) accessible on both desktop and mobile and mini-courses for first-time creators or creators in a hurry.

Kajabi vs Passion.io: Marketing and Branding

Kajabi offers both marketing and branding automation, while Passion.io only offers marketing automation features.

Kajabi Passion.io
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Kajabi uses automation to market courses, coaching, and podcasts.

Kajabi’s marketing tools excel in effortlessly putting your courses, coaching programs, and podcasts in front of your target audience. It offers:

  • Email Campaigns to inform your students about a new course or coaching program based on their previous purchases.
  • Funnels to streamline the customer journey and create a seamless purchasing experience that leads to an increase in conversions.
  • AI Creator Hub to generate social media posts, sales scripts, email copy, and landing page copy.

With Passion.io you can use Zapier to market your mobile app on different sales channels, including social media.

Passion.io doesn’t offer any in-built marketing features. However, you can connect with third-party tools via Zapier to offer discounts and exclusive promotions via automated emails or sales funnels.

Kajabi lets you adjust brand settings to automatically add instructor information, colors, logos, and favicons.

Kajabi lets you customize your platform to include your logo, brand colors, favicon, and instructor information. These can be saved as global settings that you can use across templates, making it easier to create courses and marketing content.

Every new piece of content or product you produce will have the logo, color, and favicon you set as default. Plus you can save time and effort by setting default instructor information to appear on each post you create on social media.

Passion.io offers basic branding options compared to Kajabi.

Passion.io lets you choose from predefined theme templates to personalize your app. You can also add your logo and images to ensure your branding remains consistent across channels.

Also, you can choose ready-made color palettes or customize them to suit your brand. Other features you can change to give customers a unified brand experience include:

  • buttons for paid products,
  • text color inside lessons,
  • community icon,
  • tracking icon,
  • discovery page backgrounds, and more.

Winner: Kajabi. Kajabi offers automation and flexible landing pages that let you set the prices you want for your courses. Also, it makes branding easy with universal brand settings that add your brand information on pages and templates you create.

Kajabi vs Passion.io: Monetization

Kajabi offers membership sites, affiliate programs, and upsells to increase revenue. Passion.io lets you create subscriptions and one-time purchases.

Kajabi Passion.io
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Kajabi lets you sell products through affiliate programs, memberships, and via upsells.

Kajabi supports pretty much every monetization model you want for digital products, including free courses, single purchase deals, and subscriptions. It also allows revenue sharing and upsell models to attract extra revenue:

  • affiliate programs,
  • memberships,
  • bundles,
  • and upsells.

Passion.io lets you sell products as subscriptions and one-time purchases.

The best way creators can quickly sell their courses on the Passion.io app is to offer freemiums to show value before offering paid subscriptions. The subscriptions can be weekly, monthly, or yearly, and you can even mix them with high-ticket single purchases to boost your income.

You can also offer in-app purchases. However, Passion.io puts a cap of $100 for one-time course products and $50 for monthly subscriptions to comply with Apple’s guidelines. You’ll have to use a web-based tool if your products fall into a higher price bracket.

Winner: Kajabi. It has a cost-effective method of selling courses with affiliate programs. Moreover, creators can use memberships, course bundles, and upsells. Passion.io offers subscriptions, in-app purchases, and single high-ticket items.

Kajabi vs Passion.io: Mobile Application

Kajabi offers a ready-made app that’s free to download and install, while Passion.io lets you create a branded app with ready-to-go templates.

Kajabi Passion.io
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐

Kajabi lets you download and start using their Kajabi app with no development.

Kajabi offers a mobile application that’s free to download and install, so you don’t have to invest time and effort in developing one from scratch. This is because Kajabi isn’t focused heavily on the mobile experience, it treats it just as an add-on, while Passion.io’s mobile experience is central to its offer.

Students can download the app to access your courses and perform the same actions they would on the web app like taking notes, listening to videos, or doing quizzes from anywhere, any time.

Passion.io lets coaches create their own mobile app.

Coaches and instructors can use the no-code app builder to create their native e-learning app for both iOS and Android devices. Building an app requires no coding knowledge at all, so really anyone can do it!

The large audiences in the App Store and Google Play increase your app’s discoverability and the likelihood of more customers downloading and purchasing your courses.

You can get paid via popular payment gateways like Stripe and Apple Pay, or use the native Passion Payments gateway to receive payments with just one tap from the app. Furthermore, it lets you market your courses on the Passion.io app.

Winner: Passion.io empowers coaches, creators, and entrepreneurs to build their own mobile apps to grow their businesses. It has a no-code app builder and ready-to-use templates, making building the app easier. Students can interact with instructors on the app and even purchase courses.

Kajabi vs Passion.io: Analytics

Kajabi’s dashboard lets you track student progress and other business metrics like net revenue, while Passion.io focuses on public and private performance tracking.

Kajabi Passion.io
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

With Kajabi you can track student progress and other metrics like net revenue, page views, and product progress.

Kajabi’s Analytics dashboard offers in-depth reports on your student’s learning progress and the effectiveness of your courses. It lets you measure:

  • Net revenue to get an accurate reflection of your business’s financial success.
  • Offers sold to track your most popular products.
  • Conversions to track your landing page performance.
  • Customer progress to assess how far they’ve used a course, membership, or product.

Kajabi focuses more on tracking overall business performance while Passion focuses on individual student performance. This again reflects Passion.io’s focus on coaches who typically need to monitor their students’ progress very closely.

Creators using Passion.io can track user performance privately or publicly on their app.

Passion io lets you track metrics related to the student’s progress and your estimated app earnings. It gives you a workable overview of how your app is performing. As a creator, you can use course data—like the number of completed lessons, time on the app, and completion streaks—to understand your student’s preferences.

Winner: Kajabi shows you statistics on students’ performance and other metrics like net revenue and pageviews on a dashboard so you can analyze the overall health of your business.

Kajabi vs Passion.io: Student Engagement

Kajabi lets you create a vibrant community with live sessions, leaderboards, challenges, and rewards, while Passion.io offers basic community features like direct messaging.

Kajabi Passion.io
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Kajabi lets you host live sessions, create challenges, and give rewards and points to boost engagement.

Kajabi’s Communities feature lets you create live rooms, events, and meetups to connect with members virtually or in person. These live events help you to build a thriving following that can become new customers. Also, community members can have conversations with each other in the Kajabi Circle before, during, or after an event.

What’s more, you can gamify your communities using a points system, with the most active members being displayed on leaderboards and receiving rewards like exclusive content access.

Coaches can engage with their clients on the Passion.io app with goal tracking, channels, and quizzes.

Passion.io offers engagement activities like quizzes, calculators, worksheets, and live lessons. But among these tools, goal tracking stands out because it allows coaches to start challenges, track a student’s progress remotely, and even send reminders.

Coaches can also create channels where students can send direct messages to each other and the coach. You can also use the mobile app to organize your client’s schedule and respond to comments.

Winner: Kajabi. Kajabi lets you create live events, chatrooms, and meetups that can be virtual or in-person to attract new customers and increase sales. It also makes the platform interesting with challenges, course points, and leaderboards. Meanwhile, Passion.io has interesting interactive tools including goal tracking that personalizes student experience and increases engagement.

Kajabi vs Passion.io: Pricing

Kajabi doesn’t charge any transaction fees, while Passion.io does.

Kajabi Passion.io
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Kajabi has higher prices but no transaction fees.

Kajabi’s pricing plans start with the Kickstart plan for $69/month, which allows you to create 1 digital product and sell it to up to 50 active customers.

Basic plan costs $149/month. It includes 3 products and 1000 active members which is best for entrepreneurs who want to test the platform before upgrading to the most popular Growth plan at $199/month with 15 products and 10,000 active members.

The biggest plan is Pro plan at $399/month with 100 products and 20,000 active members at no extra charge. You’ll get a 20% discount for the annual subscription.

Passion.io has lower prices but charges 3.9% Passion Payment fees.

Passion.io’s pricing is less expensive, starting at $97/month annually, but it allows only 100 subscribers, 100 videos, and 1000 push notifications. Other plans offer unlimited courses but there is a 3.9% transaction fee if you’re using Passion Payments.

You can also apply for Passion Plus, which is a “Done for you” plan where Passion.io works with you to build an app for you in 30 days or less, along with marketing and sales support. But to qualify for this plan you need to have:

  • an app idea,
  • an existing, profitable business looking to grow,
  • and money and time to invest in your app idea.

Winner: Kajabi has no transaction fees, offers more users in the lowest plan, and has a 14-day trial period to test the platform. However, if you go through our affiliate link, you get a full 30 days for FREE! 😉

Kajabi vs Passion.io: Pros & Cons

Kajabi Pros Kajabi Cons
✅ No hidden fees ❌ No branded mobile app
✅ Advanced built-in tools ❌ Expensive pricing plans
✅ AI-powered content generation ❌ Stater plan offers fewer products
✅ Global brand settings ❌ Fewer integrations
✅ In-depth course analytics
Passion.io Pros Passion.io Cons
✅ Can turn on or off Passion.io branding ❌ Landing pages have a price limit
✅ Course creation directly on mobile app ❌ Transaction fees
✅ Zapier integrations ❌ Doesn’t analyze business data in detail
✅ Customizable done-for-you plan ❌ Limited subscribers on Starter plan

Final Verdict: Kajabi vs Passion.io

Kajabi is best for entrepreneurs and creators who want an all-in-one solution to create, market, sell, and grow their course creation businesses. Passion.io is ideal for creators and coaches looking to create branded mobile apps to sell their fitness programs.

Kajabi Passion.io

Best for:

Entrepreneurs looking for an all-in-one course creation platform with extensive marketing solutions to scale their business.

Best for:

Fitness coaches and creators looking for an interactive mobile application to engage and monetize their clients remotely.

If you’ve made it to the end of this comparative review, you’ll know by now that these two tools aren’t true competitors and serve different business models.

Kajabi offers a comprehensive toolset to create and market your digital products. It also offers student engagement features with community-building elements. However, it is primarily web-based and doesn’t offer branded mobile experiences.

Meanwhile, Passion.io offers a mobile-first experience by letting you create courses directly on your mobile app. You can also develop a branded mobile app that students can download to access your courses. However, it doesn’t offer any extensive marketing features, depending primarily on Zapier integrations for that.

To help you make an informed decision, here’s our recommendation based on specific needs…

Use Kajabi if:

  • You’re an entrepreneur looking to create and sell online courses and digital products.
  • You want to simplify your marketing activities with automation.
  • You’re looking to track and analyze your entire business with in-depth analytics.

Click here to get started with Kajabi!

Use Passion.io if:

  • You are looking to interact with students primarily on mobile devices.
  • You’re a coach and you’d like to track student progress.
  • You prefer creating courses on the go using your mobile phone.

Click here to get started with Passion.io!


Note: Looking for a better alternative? We’ve compared many other learning platforms to Kajabi, like Academy of Mine, ConvertKit, Mighty Networks, Leadpages and Unbounce, Circle, and Searchie— check out how they measure up! See all the comparisons here.


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.