Kajabi vs Squarespace: A Personal Review (2024)

Mihael Cacic
Matija Laznik
Anja Jazbinsek
Updated date: May 1st, 2024

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Without a doubt, Kajabi and Squarespace are well-known when it comes to creating websites and presenting online content. They both feature excellent website-building capabilities, but I found that they target different audiences with specific needs.

Kajabi helps coaches, instructors, and experts build an online business. It has website-building features but its main focus is on building digital products like courses, coaching programs, membership sites, podcasts, and communities.

Meanwhile, Squarespace is an online website generalist. It’s meant for anyone looking to build a professional-looking website quickly and easily using templates, whether it’s for a blog, store, membership site, course, or anything else.

We’ll talk more about Kajabi vs Squarespace in-depth ahead, covering their main features:

  • Website Building
  • Offers
  • Marketing
  • Pricing

Then, we’ll further expand on their offers and go over course creation, membership sites, and member engagement features.

Comparison Summary: Kajabi vs Squarespace

Kajabi Squarespace


14-day free trial available (or 30-day trial with our affiliate link 😉). Subscriptions start at $119/mo for the Basic plan and go up to $319/mo for the Pro plan.


14-day free trial available. Pricing plans start at $16/mo for the Personal plan and go up to $52/mo for the Commerce plan.

Website Building


Website builder provides function-focused templates specific to courses and memberships. Might have a steep learning curve due to a wide set of features.


Beginner-friendly. Squarespace Blueprint system provides lots of stunning templates and expert guidance for website design, while the Developer Platform allows professional website building from scratch.

Course Creation


Dedicated course builder feature. Includes AI Creator Hub and Creator Studio that allow you to create and repurpose content in no time. Comes with Adobe Express integration.


Tools are more general — for designing, promoting, and selling courses. Squarespace AI is available for generating copy and brand identity.

Membership Sites


Comes fully equipped with a website builder, membership management automation, and analytics. No extra transaction fees.


Creation of Member Sites is available as an add-on. Sites locked behind a paywall. Transaction fees apply.



Communities with live calls, challenges, leaderboards, accountability tools, live chat, and forums can be connected to your courses and membership sites.

Relies on integrations and third-party tools to facilitate building communities.



Excellent email automation and list segmentation features. Comes with a built-in funnel builder.


Good email automation features. Limited list segmentation tools.

G2 Reviews
4.4 rating from 74 reviews 4.4 Rating from 1,055 reviews
Best For
Creating courses, communities, coaching, and selling digital products. General website creation, from blogging to portfolio websites.
14 30-day free trial 14-day free trial

What is Kajabi?
“Turn expertise into profit” 💲

Kenny Rueter, co-founder of Kajabi, started the company in 2010 with one goal in mind: to provide a one-stop platform for creating and selling digital products.

Kajabi is an all-in-one platform used to create websites for publishing and selling content online. It has every important tool that a creator needs, from course building tools to AI-powered content generators. Kajabi also allows you to build communities where your subscribers can interact with you and one another and memberships where you can offer exclusive content to them. Kajabi even has marketing features like email marketing and funnels built into the platform, which is a core component in selling your content.

Kajabi is suitable for digital entrepreneurs, small businesses, and creators who want to create, monetize, and sell their expertise, all in one platform.

What is Squarespace?
“Create your online presence quickly and easily” ⚡

In 2003, then-student Anthony Casalena wanted to build a personal website for blogging, which ultimately led to the creation of Squarespace.

Squarespace is a budget-friendly website creation platform that allows even complete beginners to build stunning websites. It offers numerous templates for portfolios, blog posts, products, and even courses. It also supports its customers with several marketing features, including email marketing, SEO tools, and AI-powered content generators.

That’s why if you’re looking to create visually appealing websites of any sort, Squarespace might be the one you’re looking for.

Kajabi vs Squarespace: Website Building

Kajabi Squarespace
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Specializes in building courses and funnels, with a trade-off in website design customization. Offers better website templates, with lots of customization options.

Squarespace is more beginner-friendly, while Kajabi is better for specialized and experienced users.

Kajabi offers more built-in features so it might have a steeper learning curve. They revolve around creating and selling courses, memberships, and coaching. If you’re not aiming for that yet and are just exploring how to create a website, these tools could be hard to work with.

Meanwhile, Squarespace caters to a general audience, including those who just need a basic website to uphold their online presence. It offers way fewer features than Kajabi, making it less overwhelming for someone new to building anything online.

Both offer a good set of templates, but Kajabi is a bit less flexible when it comes to customization.

Squarespace offers customizable templates for websites focusing on education, portfolios, restaurants, real estate, and more industries. They only continue to grow their designing capabilities with the Squarespace Blueprint system.

This system asks you a few questions about your website and generates suitable templates for you. It works by putting together various elements from different existing templates. According to Squarespace, there could be about a billion unique combinations for you to access with Blueprint.

On the other hand, Kajabi provides templates for course creation, emails, membership sites, and landing pages. But these templates are more like frameworks — focusing on website elements’ functions and connecting pages. As such, they tend to be on the simplistic side, unlike Squarespace’s more creative templates.

Both platforms let you start with a template and modify it using drag-and-drop site builders.

This kind of builder allows you to simply drag text blocks, images, videos, and other content into the template. After you’ve put everything together, you can connect your website to a live domain.

If you know how to use CSS or JavaScript, you can also fine-tune the design beyond the built-in options.

For example, you could use custom code to:

  • modify the spacing between elements on the page,
  • change the font styles and colors used throughout the site (beyond what’s offered in the theme settings),
  • and create subtle animations or hover effects.

However, the advantage lies with Squarespace due to the Squarespace Developer Platform, which lets you further modify your site’s template or even make one from scratch.

Winner: Squarespace. It’s more beginner-friendly and offers better templates design-wise. With coding knowledge, you also access deeper customization options through Squarespace Blueprint and the Developer Platform.

Kajabi vs Squarespace: Offers

Kajabi Squarespace
⭐⭐⭐⭐⭐ ⭐⭐⭐
Robust designated tools for course creation, membership sites, communities, coaching, and podcasts. Offers great features for general website building and integrations for member engagement.

Note: We explore various core features that each tool provides in this section. Skip to them using these links:

A) Course Creation: Kajabi provides better features for courses and coaching than Squarespace.

Kajabi makes it easy to build and structure course content. Within the course builder, you can create Course Modules where you can add your Lessons — the individual course content files. These Lessons can contain content in various formats like assessments, images, texts, videos, and downloadables.

Kajabi also offers an AI Creator Hub, where users can access AI-powered tools like course outline generators and lesson content makers.

After structuring your course, you can lock your content and configure its delivery mode. You can drip content, allowing you to release each lesson over time. Or, you can provide immediate access to your subscribers.

Squarespace offers similar functionalities to Kajabi. Its new Courses feature lets you create whole courses with progress tracking. Users with no experience can get the help of a Squarespace Circle member to have their courses built for them.

B) Membership Sites: Kajabi excels in managing member access, while Squarespace has some known issues with membership sites.

Kajabi makes memberships easy. You get a membership site builder and membership management software to get you started from a single point. Kajabi also offers automation, which may be useful for member interaction. For example, you can set up automated welcome emails for new subscribers. Or, automate the release of new modules or lessons for your online course.

On its Subscriptions page, you can find a table showing the statuses, amounts, member names, and offer titles. From here, you can pause or resume payments from your customers.

To track member activity, use Kajabi’s Analytics dashboard. For instance, you can generate a Product Progress Report from there, showing how far a customer has reached in your content.

Squarespace also offers good support for membership sites within its e-commerce functionality offerings.

You can similarly set up subscriptions, define payment plans, add content, and conduct basic email marketing for your customers. Squarespace also includes website analytics in all of its plans, so you can learn about member activity.

However, Squarespace has known issues that might break the deal for you. In particular, resources like PDFs and images included in your member site are unprotected [Source]. Any paying user with access to these resources can share the link for others to access. They might also appear in search engines. For these reasons, a third-party membership tool might work out better for you.

C) Communities: Kajabi offers member engagement features, while Squarespace has integrations for the same functionality.

Aside from creating membership sites, Kajabi also lets you create communities with forums and discussion boards where members can interact, ask questions, and support each other. In these communities, you can do the following activities:

  • host live video sessions for Q&A, workshops, or interactive discussions,
  • allow users to post on a newsfeed and send DMs,
  • create and manage online events within Kajabi that members can RSVP,
  • and implement challenges and track member progress.

Meanwhile, Squarespace lacks key features for building communities and member engagement.

For example, it doesn’t have native student assessment tools (if you’re looking to create a digital course) while Kajabi does. However, it supports a lot of integrations that help achieve the same functionality.

Winner: Kajabi. It has more robust tools for building and running membership sites, courses, and generating content. It also has built-in community management and engagement features.

Kajabi vs Squarespace: Marketing Features

Kajabi Squarespace
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐
Comes with sales funnel builders, email automation, and list segmentation features. Offers email automation and limited list segmentation tools.

Kajabi makes it easy to build sales funnels, while Squarespace doesn’t have a funnel builder.

Kajabi has a dedicated funnel builder that connects your landing pages and email sequences together easily. The templates you use come with pre-written copy — you just need to fill in the missing info.

Squarespace doesn’t have any native funnel builder of sorts, but you can set them up manually. For example, you can send a sequence of automated emails depending on a customer’s actions, like when they added an item to their cart.

Both offer good email automation features.

Kajabi has an email marketing feature that lets you send an email to a large group of recipients at once. You can also set up automated emails. For example, if a customer fills in an opt-in form, you can send a welcome email automatically. The feature comes with a visual builder that lets you add design features and advanced functionalities like countdown timers.

Squarespace offers equally robust email marketing features. In particular, it offers a lot of email templates and a drag-and-drop editor that makes customization easy. Similar to Kajabi, it also allows automated emails when customers hit certain triggers.

It even lets you include the names of your subscribers in the email for better personalization. Analytics features are also in place, allowing you to measure the success of your email campaigns.

Kajabi has slightly better list segmentation features than Squarespace.

Segmentation allows you to send emails that are relevant to the specific interests and needs of each subscriber category. This increases the likelihood that your emails will be opened, read, and acted upon.

Kajabi allows you to segment your email list based on a wider range of criteria. This includes purchase history, course completion, and even interests indicated during signup.

Squarespace offers fewer filters that you can use to segment your subscribers. The most prominent is the “Accepts Marketing” feature, which shows you users who have opted in to receive your ads, emails, and promotions.

Winner: Kajabi. It makes funnel building easier, which is important in converting visitors to paying customers. It also allows for more granular targeting with its robust list segmentation and email automation features.

Kajabi vs Squarespace: Pricing

Kajabi Squarespace
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Costly but comes with many features and doesn’t take any commissions. Lower starting cost, but may incur additional fees.

Kajabi costs more than Squarespace but comes with a lot of built-in features.

Kajabi can be considered an all-in-one tool, which is reflected in its pricing. Subscription costs are as follows.

Basic Growth Pro
$119/mo $159/mo $319/mo
Set up 1 website, 3 products, 3 funnels, 10,000 contacts, and 1,000 active customers. Everything in the Basic plan + 15 products, 15 funnels, 25,000 contacts, and 10,000 active customers. Start accessing automation features, affiliate programs, and 24/7 customer support. Everything in the Growth plan at scale. Create 3 websites, list up to 100 products, build 100 funnels, and manage up to 100,000 contacts and 20,000 active customers.

The Growth plan is the most suitable for individual creators and small businesses. For businesses that are ready to scale, switching to the Pro plan is appropriate. Despite being pricey, it might be worth the cost as long as you utilize all the tools Kajabi offers to the fullest. And Kajabi has the biggest forte — it doesn’t take any transaction fees and commissions from you.

Click here to get started with Kajabi and get 30 days for free!

Squarespace is less pricey but may involve extra costs on app integrations.

Squarespace’s main offer costs way less than Kajabi’s, but only if you’re only looking to build a website.

Personal Business Commerce Basic Commerce Advanced
$16/mo $23/mo $28/mo $52/mo
Access great templates and set up one website. List products and services and facilitate checkouts on your site. Offer subscriptions and merchandising. Free from transaction fees. Everything in Commerce Basic, plus advanced discounting and shipping features.

While the prices are way lower than Kajabi’s, keep in mind that you might need to pay more depending on the integrations and add-ons that you need to use. For example, Squarespace’s Digital Products Add-on to enable online course creation may add $9-89/month to your base subscription costs.

Winner: Squarespace. It offers lower starting costs, making it suitable for new businesses. While Kajabi provides a lot of features, they might not be useful if you’re not aiming to build a course, community, or coaching program.

Kajabi vs Squarespace: Pros & Cons

Squarespace is great, but Kajabi is better for creating and selling digital products.

Kajabi Pros Kajabi Cons
✅ No extra transaction fees ❌ Steeper learning curve
✅ Email marketing automation ❌ Costs more
✅ Communities, memberships, coaching, courses, and podcasts
✅ Sales funnel builders
✅ 24/7 customer service
✅ AI content generators and editors
✅ Good templates
Squarespace Pros Squarespace Cons
✅ Low starting price ❌ Extra costs for integrations
✅ Beginner-friendly ❌ Fewer marketing tools
✅ Lots of beautiful templates ❌ No member engagement features
✅ Supports numerous integrations ❌ No funnel builder
✅ Deep customization options

Final Verdict: Kajabi vs Squarespace

Experts looking to monetize their knowledge online will love Kajabi while Squarespace is for any aspiring website owner.

Kajabi Squarespace
Best for:

Professionals wanting to create and sell digital products in one platform.

Best for:

Individuals and businesses looking to showcase their portfolios, blogs, and any form of content online.

While Kajabi and Squarespace may have overlapping features, the fact is that they serve very different audiences that need different features. Kajabi is undoubtedly great when it comes to creating courses, podcasts, and communities online. But outside these avenues, Squarespace might offer more options.

Use Kajabi if:

  • You sell digital products like courses, memberships, or ebooks.
  • You want a built-in suite for marketing and sales funnels.
  • Advanced analytics and customer insights are important for your business.

Click here to get started with Kajabi and get 30 days for free!

Use Squarespace if:

  • You need a beautiful website.
  • You want to sell physical products alongside your online presence.
  • You prefer a wider range of third-party integrations for additional functionality.

Click here to get started with Squarespace!

Note: Still looking for a platform that will work best for you? We also compared Skool vs Circle, Kajabi vs Wix, Kajabi vs Udemy, ClickFunnels vs Kajabi, Kartra vs Kajabi, and many more. Check out our comparisons here!


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.