Kajabi and Udemy are two of the most well-known online course platforms out there. I tried them out to find their strengths, weaknesses, and unique features. Let’s see how they stack up against each other.
Kajabi is an all-in-one business platform designed to help knowledge entrepreneurs create a successful marketplace for their digital products. It provides an online course builder, a community platform, a website builder, and advanced e-commerce tools that can replace most tools in your tech stack.
On the other hand, Udemy has a lasting legacy as a learning and certification center for people looking to learn new skills. While it’s a student-first platform, it provides robust course-building tools to help instructors deliver on the highest level. And, with a built-in marketplace, they don’t have to worry about promotions or sales.
I’ve compared these tools based on these common concerns from user forums and review sites:
- Online course creation
- Online communities
- E-commerce tools
- Ease of use
So, let’s have an in-depth look into Kajabi vs Udemy and see how they compare!
14-day free trial. Pricing starts at $149/mo. Number of products, funnels, contacts, customers, and admin users scale up with subscription costs. Highest plan costs $399/month.
Completely free to use with no hosting costs. Shares 33% of course revenue with instructors.
|Online Course Creation
Highly customizable online courses with drip content, lockable modules, and multiple assessment question types.
Courses have a wide variety of content types and downloadables. Allows source code content. But, publishing is complicated.
Fully-featured online communities with posts, polls, live rooms, and leaderboards. Communities are monetized separately from courses.
Limited online community tools. Only allows direct communication between instructors and students.
All-in-one e-commerce platform with sales pages, sales funnels, and email marketing automation. Allows creators to offer upsells, downsells, and custom discounts.
Instructors must use Udemy’s marketplace and promotions system. No email automation or sales funnels.
14 native integrations + Zapier. Includes MailChimp, PayPal, Stripe, and Google Analytics.
43 native integrations. Includes PowerBI, Slack, and Thrive.
|Ease of Use
Simple and intuitive interface. Requires you to handle publishing, monetization, marketing, and sales yourself.
Beginner-friendly with lots of ready-made tools and features. Course listing on the marketplace is automatically handled.
|Review Platform Reviews
|4.4 rating from 72 G2 reviews
|4.5 rating from 560 G2 reviews
|Entrepreneurs who need an all-in-one platform for launching and selling digital products with full control over the entire process.
|Beginners who need a ready-made marketplace to find customers for their online courses.
|Try free for
|Get started with Udemy
Kenny Reuter was a software engineer who wanted to monetize a YouTube how-to video for a sprinkler toy. After experiencing frustration with the process, he and Travis Rosser founded Kajabi, a platform that lets anyone create and sell digital products on their own terms.
Kajabi offers an all-in-one tech stack that lets entrepreneurs create, monetize, market, and sell their knowledge online. It’s popular for its course builder, which helps you create a wide variety of educational content. It also provides a community platform, email automation, marketing pipelines, a website builder, and more. Kajabi even lets you host podcasts on the platform. And, an exciting new feature is the AI Creator Hub which generates content for you.
It’s great for individuals and teams that need an industry-standard solution for selling online courses, membership sites, and coaching services. It empowers entrepreneurs with the tools to achieve success with a centralized online business.
As a student, Eren Bali’s life changed when he got a computer and learned Mathematics online. He went on to win Turkey’s National Math Olympiads. Several years later, he founded Udemy to make quality education accessible to all.
Udemy is popular with students as the top platform for learning any skill or subject. But it’s much more than that. After all, someone has to make the courses in the first place. It provides simple but powerful course-building tools that let instructors create a wide variety of content, including Python and Ruby source code. And, it automatically handles marketing and sales, giving instructors a hefty cut of the profits.
Udemy is great for freelancers who want to create online courses without worrying about the e-commerce aspects. It’s also popular among coding enthusiasts who need built-in tools for displaying source code in the proper format.
Kajabi pricing is geared towards businesses, while Udemy has a high ROI for individuals and freelancers.
Anyone can create and publish courses on Udemy. You get full course creation functionality for free, however, you have to be a premium instructor to charge students for your courses. While there is no cost for becoming a premium instructor, the verification process is quite thorough and can take up to two business days.
Udemy also hosts all your free and paid courses for zero cost, and you can publish as many as you want. However, it takes 3% of the net income from your paid courses if students use your instructor coupons and referral link.
If students purchase your courses from Udemy advertisements or the marketplace, it takes up to 63% of the course’s net revenue.
You can subscribe to an Udemy Business plan and earn based on student engagement. For example, if 5% of engagements on all Udemy Business courses occurred from your course(s), you get 5% of all revenue for the month.
Kajabi’s pricing starts at $149/month for the Basic plan, making it more expensive than Udemy. But that’s because it offers more.
This plan allows you to publish up to 3 separate products for 1,000 customers. You also get one website with unlimited landing pages. If you’re growing your market, you can upgrade to the $199/month Growth plan, which lets you sell up to 15 products to 10,000 customers.
The $399/month Pro plan is designed for large businesses with up to 20,000 customers. This plan lets you create up to 3 websites and 100 products. You also get 25 admin slots for instructors and other managers in your business.
Kajabi doesn’t charge any transaction fees on any of their plans. This means that you have full control over monetization, sales, and promotions.
Creating and publishing courses is easier on Kajabi than on Udemy.
Getting courses approved for publishing is difficult on Udemy, meanwhile, Kajabi gives you full control over your content.
Udemy has a stringent list of requirements that your courses must satisfy before you can publish them on the marketplace. For example:
- The course must contain video content.
- Total length of videos on the course must be 30+ minutes.
- You must look enthusiastic during the video recording.
- Your videos must match a preset resolution and quality.
- Your courses must be at least 5 lectures long.
On the other hand, you don’t need any approval to publish your own courses on Kajabi. You are free to set your own quality standards. Moreover, you get to choose what type of media you want to add — for example, Kajabi allows you to create text-only courses, too.
Besides videos and text content, Kajabi also allows you to attach audio files, PDFs, and other downloadables to your courses. You can even add closed captions and subtitles to your videos and audio content.
Udemy offers the same content options as Kajabi, but you can also embed Python and Ruby source code directly into your courses. In addition, it offers a better interface for adding links to external resources.
Kajabi offers better course organization than Udemy. It allows you to group lessons into modules in a course. Udemy also offers sections that serve the same purpose as modules, but unlike Kajabi, you can’t save sections and reuse them in other courses.
Kajabi’s course structure also allows you to lock modules until students complete preceding lessons, or fulfill other preset conditions. Furthermore, you can set drip periods, during which courses are gradually released to students.
Kajabi allows you to create different types of quizzes, while Udemy only supports multiple–choice questions.
With Kajabi, you can create assessments with any of these four question types:
- short answer,
- file upload,
- and checkboxes.
Each question is fully customizable and you can choose whether to assign scores. Furthermore, Kajabi allows you to attach images to questions for a more interesting learning experience.
In contrast, Udemy only allows you to create multiple-choice questions with a maximum of 15 possible answers. However, you can attach source code to your questions.
Winner: Kajabi offers a wider variety of customizations and assessment options. And, it does not police your course publishing. Udemy is better for programming tutors who need a built-in tool to upload and quiz students on code.
Kajabi offers built-in online communities while Udemy relies on third-party tools for the full community experience.
Kajabi recently acquired Vibely, an all-in-one community platform, to facilitate community creation and management at any scale. With this tool you can build communities that have:
- meetups and virtual events,
- progress tracking,
- live video calls,
- and more.
It treats communities like any other Kajabi product, which means that you can monetize them separately.
And the best part? All members of the community can make public posts and send direct messages to each other — like a social media platform.
Udemy does not allow students to send DMs to each other. Instead, they must interact through Q&A forums, and communicate with the instructor through direct messages and announcements.
There are no dedicated communities on Udemy. As a result, most instructors use third-party tools and social media to grow their audience.
Community members can create polls just as easily as regular posts and vote on various issues. In addition, Kajabi provides a live room with video, audio, chat, and recording capabilities.
With this, community members don’t need third-party tools like Zoom or Skype for online meetings.
Both Kajabi and Udemy provide a mobile app to help you communicate and engage with your audience.
Kajabi’s mobile app, which is available on Android and iOS, allows students to engage in community events, join conversations, and access learning materials.
Kajabi also provides a separate app for admins. With the Creator App, you can do more than just get notifications — you can manage courses, track performance, create content, and do virtually anything the web app can.
Udemy’s mobile app also offers admin features, such as announcements, marketing emails, and direct messages. However, it limits the number of posts you can make every month.
Winner: Kajabi. That’s because it offers fully-featured communities with easy-to-use creation tools. Udemy doesn’t offer robust community support, leaving instructors to look for third-party alternatives.
Udemy helps with promoting courses, while Kajabi provides a full marketing suite.
Udemy allows course creators to choose one of thirty pricing tiers for their courses. These tiers have preset prices as stipulated by Udemy, and users can’t set custom prices.
Moreover, it requires that all free courses have a total video length of less than 2 hours. And, courses with practice tests can not be free.
Besides the fixed prices, instructors must use Udemy’s coupon and promotion system. You can customize some parameters like coupon type, code, and duration. However, doing so requires a CSV sheet and an external application.
On the other hand, Kajabi provides three payment gateways — Kajabi Payments, PayPal, and Stripe. And, it allows you to create single or bulk coupon codes for each, customizing the discount type, amount, expiration, and more.
Kajabi even allows you to use coupon automation and track customers based on the coupon codes used.
Kajabi’s website builder can replace any dedicated builder like WordPress. It is simple and intuitive to use, with drag-and-drop widgets that allow you to create your own website to sell courses and other products.
Because all of Kajabi’s tools integrate with each other, you can easily connect your email lists and pipelines to your web pages. You also get a small but varied selection of templates for several types of businesses, including:
- and programming.
You can fully customize them to match your unique brand and colors.
With Udemy, you simply mark your courses for publishing and it lists them on the storefront. You can’t customize your course website or control its visibility. This makes it a simple but limited platform for selling your courses.
Kajabi provides a robust Funnels feature to simplify marketing and sales and lets you automate the entire process. They allow you to automatically perform various actions when customers complete lessons, pass quizzes, purchase courses, or fulfill any other condition.
You also get several customizable funnel templates to help speed up your workflow and bring visitors closer to the checkout.
Winner: Kajabi’s suite of e-commerce and automation tools makes it the perfect tool for instructors who want to control their marketing and sales workflow. Udemy’s marketing is easier, but that’s because it handles everything for the instructor, leaving little room for customization.
Kajabi gives you total freedom to do whatever you want with your course business, while Udemy takes the reins with limits and restrictions.
|✅ Powerful marketing tools
|❌ Fairly expensive
|✅ Fully-featured online communities
|❌ Can’t handle complex needs
|✅ Course and website templates
|❌ No oversight on course quality
|✅ Easy to create and publish courses
|✅ Lots of integrations
|✅ 24/7 live chat customer support
|✅ Ready-made course marketplace
|❌ Limited support for online communities
|✅ Beginner friendly
|❌ No templates
|✅ Excellent learner experience
|❌ Complicated publishing process
|✅ Completely free to create and host courses
|❌ Large revenue cuts from course sales
|✅ Native support for coding-based courses
Infopreneurs who need total control over the course creation, publishing, and marketing process.
Beginners who need ready-made tools to get started quickly.
At first glance, these tools appear to offer the same tools and features an online school needs. However, if you’ve paid attention to the comparisons, you may have noticed that they appeal to vastly different audiences. You usually start with Udemy to get the hang of teaching online, then switch to Kajabi when you need more control over your publishing and monetization.
So, use Kajabi if:
- You want to use a custom marketing strategy.
- You run an online school with many students and a strong community.
- You want to create and monetize an online community.
Use Udemy if:
- You’re on a budget.
- You’re an individual who needs to get started quickly.
- You want the marketing side of teaching to be taken care of.
Note: If you’re still looking for the best fit for your needs, we’ve reviewed and compared some other great learning management systems (LMS) like LearnWorlds vs Thinkific, AccessAlly vs Kajabi, Kajabi vs NewZenler, Ruzuku vs Kajabi, Kajabi vs LearnWorlds, Kajabi vs Teachable, and more.