Kajabi vs Wix: A Personal Review (May 2024)

Mihael Cacic
Matija Laznik
Anja Jazbinsek
Updated date: May 1st, 2024

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One of the hallmarks of a successful modern business is a strong online presence. Two prominent contenders, Kajabi and Wix, promise to deliver just that, each offering a distinct set of features tailored to different aspects of the online experience.

Kajabi is a comprehensive business platform, renowned for empowering knowledge entrepreneurs with tools for creating, marketing, and selling online courses, memberships, and digital products. But, compared to Wix, its website designs are not as flexible and customizable.

On the other hand, Wix stands out as a versatile website builder, catering to a diverse range of users with an intuitive drag-and-drop interface, extensive template library, and e-commerce tools. Unlike Kajabi, it doesn’t provide specialized and streamlined features for online course creation, membership sites, and digital product sales.

I tested both platforms examining their unique strengths, applications, and how best they might fit your specific digital ambitions. To help you better understand the differences between Kajabi vs Wix, I analyzed them in these areas:

  • Pricing
  • Marketing
  • Online Courses
  • Website Building

I also touch on product offerings and integrations, and introduce you to the ideal audience for each platform in the comparison table below. Here’s how they stack up.

Kajabi vs Wix: Comparison Summary

Kajabi Wix


14-day free trial on all plans. Paid plans start at $149/mo for 3 products and 1000 active customers. Key features are unlocked in all plans with no paid add-ons.


Free website plan. 14-day money-back guarantee on premium plans. Paid plans start at $17/mo. Key features like CRM and affiliate marketing are locked behind paid add-ons.

Website Building


Simple and intuitive website builder with tailored templates for online businesses.


Advanced website builder with lots of templates, customizations, and page elements.

Online Courses


Powerful online course platform with student assessments, progress tracking, and built-in monetization. Mobile learning app.


Online Course add-on with limited functionality. Supports drip content and organization with sections.



Offers marketing automation, email campaigns, segmentation, sales funnels, and more.


Limited built-in marketing tools. Relies on third-party marketing tools. Powerful automation sequence builder.



Excellent support for digital products like courses, podcasts, and coaching sessions. No built-in support for physical products.


Supports both physical and digital products. Provides shopping carts, product catalogs, checkouts, and more.



15+ native integrations + Kajabi API


Hundreds of apps, integrations + Wix API

G2 Reviews
4.4 rating from 74 reviews 4.2 Rating from 1,646 reviews
Best For
Entrepreneurs, educators, and content creators that need an all-in-one platform to run an online business and build a website for it. Individuals and small businesses that need a user-friendly platform to create a professional-looking website without advanced technical skills.
14 30-day free trial
(credit card required)
14-day money-back guarantee
(no card required)

What is Kajabi?
“Elevate Your Knowledge, Amplify Your Impact” 🎯

Kenny Rueter is an entrepreneur who struggled with monetizing his instructional videos on YouTube. That’s why he founded Kajabi in 2010 to help fellow entrepreneurs set up and grow their businesses on a single platform.

Kajabi is an all-in-one online business platform that helps entrepreneurs create, monetize, and sell their knowledge. Its most popular feature is the course builder, which helps educators create a wide variety of learning content. But, it’s also an excellent platform for podcasts and coaching sessions. It doesn’t just help you sell online products, you can also sell memberships and manage the communities that form around your products. Kajabi also provides email automation, funnels, a website builder, and more.

Kajabi is best for professional educators who want to run an online knowledge-based business. It’s an all-in-one tech stack that provides all the tools needed to set up and manage every operation of an online business.

What is Wix?
“Where imagination meets functionality”💭🛠️

Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan who faced difficulty building a website for another startup idea. It aims to empower anyone creative enough to create their own website with no coding or design skills needed.

Wix’s highlight feature is an intuitive drag-and-drop editor, which makes it easy for users to create and customize their websites by placing elements exactly where they want them. It offers a vast collection of professionally designed templates for various industries and purposes and uses an automated design tool that can create personalized websites based on prompts. The Wix App Market provides a variety of apps and third-party integrations to enhance website functionality and the SEO tools help users optimize their websites for search engines, including customizable meta tags, alt text, and other elements.

Wix is ideal for small businesses, entrepreneurs, and creative professionals who need an accessible and affordable solution for establishing and managing their online presence.

Kajabi vs Wix: Pricing

Kajabi Wix
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐
Simple pricing model with plans that scale up with the business size Pay-as-you-use pricing model with affordable plans

Kajabi is fairly expensive, but each plan offers all key features.

Kajabi offers three pricing plans, starting at $149/month. It doesn’t offer a free plan, but a 14-day free trial lets you test all its features. And, if you sign up using our affiliate link, you can extend your free trial up to 30 days.

It may seem overpriced compared to Wix, but it’s worth noting that it unlocks all key features right from the basic plan. The pricing plans scale with your business size and the number of your customers. Moreover, unlike Wix, it doesn’t charge transaction fees. This means you have full control over monetization, sales, and advertisements.







3 products

3 funnels

Unlimited landing pages

Unlimited marketing emails

10,000 contacts

1,000 active customers

1 website

1 admin user

15 products

15 funnels

Unlimited landing pages

Unlimited marketing emails

25,000 contacts

10,000 active customers

1 website

10 admin users

100 products

100 funnels

Unlimited landing pages

Unlimited marketing emails

100,000 contacts

20,000 active customers

3 websites

25 admin users

Wix offers cheaper plans, but many features are locked behind paid add-ons.

Wix offers a free website plan that provides all basic features and limited marketing tools. However, you must upgrade to a premium plan to connect a domain name and launch your website.

There are three types of premium pricing plans, each with a 14-day money-back guarantee:

  • Website — for showcasing a professional website
  • Business and eCommerce — for accepting online payments
  • Enterprise — for large-scale businesses

All plans allow you to create online courses, but the business plans are required to monetize them.







5 hours of video uploads

25 lead capture forms

50 fields per form

50,000 products

Basic features

10 hours of video uploads

75 lead capture forms

75 fields per form


Unlimited features

Unlimited hours of video uploads

150 lead capture forms

100 fields per form

50 GB storage space

It’s worth noting that even the business plans don’t provide the built-in tools that your business needs.

As a result, you may end up paying for add-ons that supply missing tools and functionalities. For example, Kajabi has built-in CRM, meanwhile, you must use the All-in-one CRM add-on for Wix, which starts at $35/month for the Basic plan. Similarly, there’s no free affiliate program add-on for Wix, while Kajabi’s Growth plan provides the feature at no additional cost.

One advantage of this model is that you only pay for what you use. However, the total cost may become very expensive, and you must keep track of all your subscriptions.

Winner: Kajabi. Compared to Wix, its pricing model is simple with all key features unlocked on all plans. Wix is cheaper for simple websites and it has a pay-as-you-use model. However, many features are only available as add-ons, complicating the pricing model.

Kajabi vs Wix: Website Building

Kajabi Wix
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Simple and intuitive website builder with tailored templates for knowledge entrepreneurs Advanced website builder with lots of templates and web page customizations

Website Templates: Wix offers 800+ website templates, while Kajabi’s templates are tailored to knowledge entrepreneurs.

Wix provides more than 800 customizable templates to give your website a unique layout, look, and feel. New templates are created every year. However, this means that some website templates may appear outdated compared to modern standards.

Kajabi, on the other hand, offers fewer templates than Wix, but they’re designed specifically for knowledge-based ventures, such as cooking, photography, fitness, and finance.

You don’t have to use these templates as they are. That’s because Kajabi lets you customize them to your heart’s content. For example, you can customize the community membership site to look different from the online course platform.

Website Designer: Both platforms can create full-scale websites, but Wix’s advanced builder offers more customizations.

Kajabi provides a simple and intuitive website builder with lots of customizations and web page elements. It uses the same builder for your website, blog, course page, and landing pages. This way, you can maintain a unified look across all web pages.

To design a website, you must first select a template that best fits your vision. Most templates contain several standard web pages, which you can customize. These pages include:

  • Home,
  • Store,
  • Login,
  • About,
  • Library,
  • Thank You,
  • and Announcements.

You can delete some of these default pages and also add unlimited custom pages to your website.

At first glance, Wix’s website designer seems to have no advantage over Kajabi’s. They both provide many web page elements, SEO tools, and default pages. But that’s where the similarities end. Wix provides many more customizations and page elements, such as transparent video, hover boxes, and shopping carts.

It also lets you embed third-party apps directly into your web pages, with no coding knowledge required. And, you can convert any page to a dynamic page that can change its content while keeping the design and layout.

Wix maintains a media library and Content Management System that can generate as many pages as you need based on a single layout. To top it all off, it lets you integrate Google and Facebook ads into your website.

Winner: Wix is, first and foremost, a website-building platform, so it takes the lead here. It offers hundreds more website templates than Kajabi, and the website designer is more powerful and customizable. Kajabi is best for online educators who need a simple website to host their business information and online courses.

Kajabi vs Wix: Online Courses

Kajabi Wix
⭐⭐⭐⭐⭐ ⭐⭐⭐
Built-in course creation tools with student engagement and assessment features Free online course add-on with limited course creation tools

Kajabi offers all the tools creators need to build and sell online courses on one platform.

Kajabi lets you create, market, and sell your knowledge through podcasts, coaching sessions, and online courses. It aims to be accessible to all kinds of educators. That’s why it provides a drag-and-drop course builder that lets you set up your lesson structure, upload your course materials, and publish.

This platform organizes online classes into modules and submodules. Plus, you can lock modules until students complete a selected lesson or release them over time as drip content.

Each lesson on Kajabi can contain multimedia content such as images, audio, and video. It provides built-in video hosting and allows you to embed links to third-party hosting platforms like YouTube, Vimeo, Google Drive, Dropbox, and more. To make your lessons more accessible, it lets you add subtitles, closed captions, and transcripts to your videos.

Besides the default multimedia attachments, you can enrich your lessons with PDFs, coding files, and other course materials.

Kajabi provides a flexible assessment tool, which lets you quiz students using multiple question types. You can assign custom scores to each question and set a passing grade for the entire quiz.

You won’t be able to attach quizzes to individual lessons, but you can organize them within modules and submodules. This way, your students don’t have to scroll through the entire lesson before they can attempt your assessments.

Unlike Wix, you can track student progress through your course content. If a video or quiz is attached to the lesson, Kajabi tracks progress through its completion status. If there isn’t, it tracks progress when the “Mark as complete” button is clicked.

Wix needs add-ons to transform your site into an online learning platform.

Unlike Kajabi, which offers built-in online course tools, Wix needs multiple plugins and add-ons to provide similar functionality. While the Online Course add-on is free, you must purchase a premium plan to accept payments on your courses.

The course builder is simple and intuitive to use. However, it is not as powerful as Kajabi and provides fewer customizations. For example, you can’t create submodules or lock modules until a selected lesson is completed.

Moreover, I discovered that navigating to the course builder from the dashboard may be confusing for beginners. That’s because Wix embeds online courses within a site page. This means that you must first navigate to your website designer, find the Program List site page, and then click on Manage Programs. You can also search the app store for the Wix Online Course add-on and open it.

If you’re going to monetize your courses, you must use third-party tools that enable checkouts and payment processing. Since this isn’t a built-in functionality, using Wix’s online store to sell courses ends up feeling like a patchwork.

Kajabi provides a mobile learning app, while Wix does not.

Kajabi’s mobile learning app allows students and educators to access courses on the go. It is synced with the web app, which means that you can customize its appearance and branding from the website.

In addition to online courses, the mobile app provides access to communities, essentially functioning as a social media platform.

Wix web pages are responsive across different screen sizes, allowing mobile devices to access online courses. However, it is less powerful, intuitive, and responsive than a dedicated mobile learning app. Moreover, some features on the desktop version of Wix websites are unavailable on mobile devices.

It also provides a few mobile apps for website owners and visitors, but they are highly specialized. For example, the Owner App lets you manage your business on the go, while the Fit by Wix App allows users to register, book sessions, or purchase merchandise. Nevertheless, there’s no built-in mobile learning app.

Winner: Kajabi. It is designed primarily as an online learning platform with built-in tools for creating, marketing, and selling online courses. With Kajabi, you don’t need third-party tools to launch your knowledge-based enterprise. Wix provides several add-ons that let you build decent online courses, but they don’t create a fully integrated platform, giving it a hacked-on feel.

Kajabi vs Wix: Marketing

Kajabi Wix
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐
Powerful email campaign builder with advanced segmentation tools Advanced automation with customizable email segments

Automation: Wix automations are more powerful, while Kajabi offers more customization options.

Kajabi uses if/when/then logic to build automated logic that runs your business. Automations are tightly integrated with every feature, allowing you to create sequences for:

  • Offers,
  • Quizzes,
  • Funnels,
  • Online courses,
  • Email Campaigns,
  • Certificates of Completion,
  • and more.

It provides hundreds of triggers, actions, and conditions to build complex automation sequences. You can add any number of conditions, but Kajabi only lets you execute one action in an automation.

On the other hand, Wix offers fewer triggers, actions, and conditionals, but it lets you chain multiple actions in a single automation. In addition, you can insert conditionals and delays between each action, allowing you to use the same trigger for several automated events.

Wix also provides several automation templates that you can use with little customization.

Email Campaigns: Wix can only send email broadcasts, while Kajabi can send email sequences and broadcasts.

Kajabi’s email marketing campaigns let you craft and deliver personalized customer experiences and deliver them with impeccable timing.

When creating email campaigns, you must choose between an Email Broadcast or an Email Sequence. Broadcasts are single emails you send manually or set to be delivered on a specific date. Meanwhile, sequences are a series of emails that are sent when customer behavior triggers an automation.

Kajabi lets you choose between plain text emails and HTML-based emails. Plain text emails don’t have complex layouts or fancy images and give the impression that they are sent directly to the recipient without an email provider.

The HTML-based emails use an advanced email designer with web page elements like images, buttons, videos, logos, and more. You can customize them to match your website’s look and feel. And, Kajabi provides more than 20 email templates to get you started quickly.

Wix also lets you create email campaigns, but they are less powerful than Kajabi’s. First off, there’s no built-in email marketing tools, forcing you to use a third-party platform like MailChimp or Wix’s marketing add-on.

In addition, you can only send email broadcasts and must use a separate automation tool if you need email sequences. But that’s not all. It doesn’t offer plain text email, so you must always use the email designer, even for simple messages.

Email Segmentation: Both platforms offer segmentation, but Kajabi can convert contact filters into email segments.

Both platforms offer email segmentation and contact filtering, but Kajabi is far more powerful than Wix. It provides a small list of default segments, such as:

  • All Contacts — includes all Customers and Contacts.
  • Customers — users that have purchased a product or have been granted an offer.
  • Subscribed — users that have opted-in to receive emails from you.
  • Inactive — subscribers that have not opened your emails in the last 90 days.
  • Hard Bounced — contacts that have experienced a permanent error.
  • Excluded — subscribers that have been tagged as high-risk and inactive.

In addition to the default segments, it lets you create and save custom contact filters using a category, condition, and value. After creating and selecting your filter, you can convert it to a custom segment.

Wix provides a similar mechanism for creating custom segments. You select a filter category, provide a value, and set a condition the contact must satisfy to match the segment.

However, unlike Kajabi, you can’t convert contact filters into segments and must use a separate menu to create email segments. As a result, you must create the filter twice when generating segments from a contact list.

Winner: Kajabi provides an all-in-one built-in marketing suite. It’s better at creating email campaigns and contact segmentation, but its automation is not as robust as Wix.

Kajabi vs Wix: Pros & Cons

Kajabi excels as an online learning platform, while Wix is better for general-purpose websites.

Kajabi Pros Kajabi Cons
✅ Built-in course creation tools ❌ Fewer website customizations
✅ Tailored website templates ❌ Limited support for physical products
✅ Powerful email campaigns ❌ No automated action chaining
✅ No transaction fees  
Wix Pros Wix Cons
✅ Advanced website builder ❌ No built-in course creation tools
✅ Hundreds of website templates ❌ Payments and marketing require add-ons
✅ Lots of web page customizations ❌ Complicated pricing model
✅ Advanced automation builder  

Final Verdict: Kajabi vs Wix

Online educators would love Kajabi, while small business owners would benefit from Wix’s SEO tools.

Kajabi Wix

Best for:

Knowledge-based entrepreneurs who need an all-in-one platform for creating, marketing, and selling digital products.

Best for:

Small businesses and entrepreneurs who need a professional website to manage their online presence.

If you’d been with me throughout the entire comparison, the target audience for these platforms should have been quite evident. You should use Kajabi if you want to sell online courses or build a digital learning platform. Meanwhile, you should use Wix if you want to build and manage a general-purpose website.

Use Kajabi if:

  • You want to sell your knowledge and expertise.
  • You need content-creation and marketing tools under a single platform.
  • You want to create and monetize an online community.

Click here to get started with Kajabi and get 30 days for FREE!

Use Wix if:

  • You only want to pay for the features you use.
  • You need a beginner-friendly website builder.
  • You need advanced SEO tools to increase online presence.

Click here to get started with Wix!

Note: Still looking for a platform that will work best for you? We also compared Skool vs Circle, ConvertKit vs Kajabi, Kajabi vs Passion.io, ClickFunnels vs Kajabi, and many more. Check out our comparisons here!


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.