Ontraport vs Kajabi: A Personal Review (May 2024)

Mihael Cacic
Anja Jazbinsek
Matija Laznik
Updated date: May 1st, 2024

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Both Kajabi and Ontraport offer tools to create, sell, and market digital products online. But how do they compare?

Kajabi specializes in creating and marketing digital products such as courses, communities, coaching, podcasts, and memberships. It also comes with integrated business tools like email marketing, website building, CRM, and checkouts. This makes it an ideal solution for creators, edupreneurs, and small businesses that want a comprehensive solution to run their creator business without relying on third-party integrations.

Meanwhile, Ontraport excels in email marketing, CRM, and website building. It also has course-building features, but they are not as advanced as Kajabi’s since Ontraport is not primarily an online course platform. Ontraport is a great choice for businesses that want advanced email marketing and robust automation for their membership sites.

We tested both Kajabi and Ontraport to see where each thrives and lacks. We considered the following:

  • Pricing
  • Ease of use
  • Course creation capabilities
  • CRM functionality
  • Customization
  • Workflow automation

With that in mind, let’s have an in-depth look into Ontraport vs Kajabi and see how they compare!

Comparison Summary: Ontraport vs Kajabi

Ontraport Kajabi


Offers 4 plans and charges extra for users, contacts, and add-ons like their Dynamic CMS. Starts at $24/mo for 500 contacts & increases depending on number of contacts. Higher plans unlock more CRM, automation, and payment features. Costs $1,683/mo for 20 users and 7,500 contacts on the enterprise plan and can go beyond that depending on your needs.


14-day free trial. Pricing starts at $149/mo. Higher-priced plans offer more contacts, funnels, active customers, and admin users. The standard price caps at $399/mo for all features.

Online Course Creation


Supports online courses but lacks most student engagement tools including quizzes, communities, and live streams. Advanced online course builder is available via the Dynamic CMS add-on which costs extra.


Native online course builder with a well-laid-out structure and curriculum. Offers inbuilt student engagement tools including discussion forums, live streams, leaderboards, and quizzes.

CRM Features


Robust contact management with more custom fields, advanced segment tools, and easy-to-use contact merge features. Superior automation builder with 75+ templates to create complex workflows.


Average automation builder with fewer rules and conditions. Basic contact management tools. Lacks pipeline management features.

Website Builder


Drag & drop website builder with 30+ templates. Less intuitive UI with overlapping elements. Customizable via code editor.


Modern website builder with limited themes and templates. Clean backend user interface with more white space for easy navigation. Supports custom CSS and JS code. AI writing assistant that creates page copy for you.



100+ native integrations (Shopify, Zoom, Quickbooks…) + API + Zapier + webhooks.


Less native integrations with 15 apps (ConvertKit, ActiveCampaign, Mailchimp…) + webhooks + API + Zapier.

Best For
Entrepreneurs, medium-sized and large businesses looking for an all-in-one CRM and marketing platform. Medium-sized and large businesses looking for an all-in-one digital business platform.
Try free for 14 days Try free for 14 30 days

What is Ontraport?
“The automation powerhouse” 🤖⚙️

Frustrated with the limitations of existing business and marketing solutions, Landon Ray saw an opportunity to create an all-in-one marketing platform that balanced functionality and simplicity. Together with his co-founders, Pin Chen and Steven Schneider, they launched Ontraport in 2006.

Ontraport is an all-in-one sales and marketing solution for growing and large businesses. It features extensive CRM software, a robust automation builder, a website builder, and an e-commerce platform. Besides sales and marketing, Ontraport allows you to create memberships and provide value using video lessons and courses. Additionally, it comes with a prebuilt membership site starter kit that has everything you need to get started, such as landing pages, email campaigns, and automation maps that you can easily customize to match your membership needs.

Ontraport is the ideal solution for creators and businesses looking for extensive sales and marketing software that allows them to automate most processes in their businesses.

What is Kajabi?
“The epicenter of your digital commerce” 💻🏢

Kenny Rueter and Travis Rosser were struggling to make money off of their videos and developing their knowledge-based website. So in 2010, they created Kajabi to give creators a centralized platform to develop and market their online courses.

Kajabi is an all-in-one digital product suite that enables you to create and deliver various types of digital products, such as online courses, memberships, communities, live coaching sessions, and podcasts. It also has natively integrated marketing solutions with tools like website builder, contact management system, funnel builders, and workflow automation tools. Additionally, Kajabi has a new feature called the AI Creator Hub that generates content for your course, email, and website copy.

Kajabi is perfect for creators and entrepreneurs who want a comprehensive solution to not only create and sell their online courses, but also to nurture a thriving online community, streamline their business processes, and scale their income, all on a single platform.

Ontraport vs Kajabi: Online Course Creation

Kajabi offers a comprehensive LMS while Ontraport lacks most essential features like assessment and grading tools.

Kajabi Ontraport
⭐⭐⭐⭐⭐ ⭐⭐⭐

Creating an online course in Kajabi is simpler than in Ontraport.

Kajabi offers an intuitive online course builder that follows a “setup wizard” style course creation process. After signing up, it asks you to provide a course title and description and it can use this information to generate a course outline with AI.

The tool will then automatically structure your course into modules and lessons, create a web page for your course, and generate an email broadcast, saving you time.

Once your course is set up, you can easily add content, such as videos, audio files, and embedded files, to each of your lessons using its user-friendly and clean content editor.

In contrast, Ontraport’s course creation workflow is complicated.

That’s because its online course builder is directly tied to its membership site builder. Simply put, the platform doesn’t have an independent online course builder, so creating a course isn’t straightforward at all.

For instance, to add lessons to your course, you need to build separate pages for each lesson. Additionally, managing content access requires configuring custom fields and conditions within its automation builder — which can be daunting for most new users.

Both Ontraport and Kajabi can host your video course content natively but Kajabi offers more content upload flexibility.

Ontraport allows you to embed video content from YouTube, Wistia, and Vimeo. Alternatively, within the Plus plan, Ontraport offers video hosting. This way you can upload your content directly, without needing to rely on any of those platforms. It comes with 10GB to 50GB of storage, depending on your plan.

Meanwhile, Kajabi allows you to upload content from your computer, or embed it via a code snippet but you’ll also get more options to add content to your course because it natively integrates with cloud storage providers such as Google Drive and Dropbox.

Furthermore, you can decide to use its link import feature to import content from third-party tools like YouTube, Wistia, and more, or use the Camera tool to record the content on the go and add it to your course.

Kajabi has built-in course assessment and grading tools while Ontraport depends on third-party integrations.

With Kajabi you can embed quizzes at the end of each module to assess your students’ knowledge.

It also supports course automation with autograding and issuing certificates once the students complete the course.

In contrast, Ontraport lacks built-in course assessment and grading tools so you have to rely on third-party tools for these functionalities.

Kajabi offers student engagement tools while Ontraport doesn’t.

In Kajabi, you can engage up to 200 students with live video sessions to keep them on their toes and motivate them to complete the course.

Furthermore, Kajabi supports communities to add another layer of engagement to your online course and foster student interaction through group discussions, live chats, and challenges. This is particularly beneficial if you want to create a cohort-based learning experience to engage your students.

On the flip side, Ontraport lacks any built-in student engagement features. To add one you need to integrate it via third-party platforms like Dynamic CMS and Zapier integrations.

Winner: Kajabi because it has a well-rounded LMS platform with all the built-in student engagement tools. Besides creating courses you can create a community, group chats, and host live sessions to engage your students. Meanwhile, Ontraport relies on third-party integrations to add the same functionality.

Ontraport vs Kajabi: CRM Features

Ontraport offers advanced CRM features like lead scoring, contact management, segmentation, and pipeline management that Kajabi doesn’t.

Ontraport Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Ontraport has more sophisticated contact management and segmentation features than Kajabi.

Ontraport’s CRM feature offers robust contact management tools designed to maintain a clean database. It allows you to easily identify duplicate information by name, company, email, and more, and merge them to clean your database.

Additionally, Ontraport takes contact management a step further with its advanced segmentation feature, known as Groups.

Groups enable you to view specific segments of your contacts, making it easier to send targeted messages and perform actions tailored to that group.

For instance, you can segment your contacts based on their conversion stage.

Then decide on the action you want to take like sending an email, or SMS, adding your contacts to a tag or an automation map, and more.

Meanwhile, Kajabi’s CRM feature has basic contact management features to work with your database.

For instance, it does not have an easy way to find and merge duplicate contacts. You have to manually search your database for each name, identify duplicate contacts, and then merge them.

Moreover, you can only merge two contacts at a time. If you select more than two, the merging function gets disabled. This can be very tedious if you have a large email database.

Ontraport has lead-scoring capabilities while Kajabi doesn’t.

Ontraport allows you to create rules to score all the leads entering your sales pipeline and identify those that need your immediate attention.

You can prioritize hot leads with a higher chance of conversion by scoring them based on over 20 conditions that include interactions, behaviors, demographics, and more.

On the other hand, Kajabi lacks native lead-scoring tools for prioritizing leads with significant conversion potential. Instead, it relies on third-party integrations, often necessitating the use of tools like Zapier. This approach can increase costs as additional software may need to be purchased for this functionality.

Ontraport has superior pipeline management features than Kajabi.

Pipeline management is another area where Ontraport blows Kajabi out of the water. Using Ontraport, you can create multiple sales pipelines to visually track prospects within your sales pipeline, manually or automatically manage your follow-up, forecast the value of your sales progress, and more.

Conversely, Kajabi does not provide a dedicated way to visualize and manage your sales pipeline. To track the conversion stage of each prospect, you need to delve into individual contacts and inspect their customer lifecycle.

Winner: Ontraport because it natively offers more CRM features including lead scoring, SMS, and Custom Objects which are absent in Kajabi. It also has better contact management and segmentation features whereas Kajabi’s are more basic.

Ontraport vs Kajabi: Email Marketing

Ontraport offers a better automation builder and more templates than Kajabi.

Ontraport Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Both Ontraport and Kajabi have intuitive email editors but Ontraport has more email templates.

Kajabi’s email marketing features a user-friendly drag-and-drop editor with a selection of over 10 email design templates.

The editor lets you easily create emails by dragging and dropping various layout blocks and elements, such as images, logos, buttons, videos, countdown timers, and more. You can also preview your emails on different devices, including desktop, tablet, and mobile.

Moreover, Kajabi includes AI to create emails for your marketing campaigns.

On the other hand, Ontraport’s email marketing tool offers an aesthetically pleasing email editor with access to more than 20+ email design templates.

Ontraport has a superior automation builder than Kajabi.

Ontraport has a visual campaign builder that allows you to map out your entire automation workflow, to see how each trigger will lead to specific actions. This visual representation simplifies the process of reviewing and optimizing sequences, allowing you to quickly understand the entire customer engagement process at a glance.

Kajabi, however, does not provide a visual workflow representation. This can make it difficult to create complex email automation as it is hard to visualize the entire workflow, and it may lead to errors that could loop subscribers or customers in unnecessary sequences.

Ontraport supports email A/B testing while Kajabi doesn’t.

With Ontraport you can split-test two email versions in your email sequence to boost your conversions.

You can test different email elements including subject lines, buttons, plain text email versus visually rich emails, and more. You can also set a goal for your split tests and decide how your automation responds when that goal is met.

Meanwhile, Kajabi does not provide an option to split-test your emails or your funnels. This can make it hard to figure out what’s preventing your contacts from converting or taking action.

Winner: Ontraport because it has more automation rules and templates to help you automate your workflows. It also allows you to visualize your workflows which makes it easy to build complex automation maps. Meanwhile, Kajabi has fewer templates and automation rules and doesn’t include workflow visualization tools.

Ontraport vs Kajabi: Membership Websites

Kajabi offers more digital products, well-designed templates, and an intuitive website builder.

Ontraport Kajabi
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐

Kajabi’s website builder is more intuitive than Ontraport’s.

Kajabi’s website builder loads faster and feels smoother than Ontraport’s. The customization options are conveniently located on the left side of your screen, ensuring a seamless and efficient design process.

You can also preview your design on four different screen sizes without ever leaving the builder frame.

This allows you to fine-tune your design to perfection and ensure it’s intuitive and responsive. If you’re familiar with professional website builders like Squarespace and page builders like Elementor, you’ll find a striking similarity in layout design within Kajabi. If you already have your own website on WordPress, you can go from there as well!

Meanwhile, the Ontraport page builder is much slower to load. The entire interface feels more outdated, and clunky.

The design elements and widgets on the left side of the builder are not intuitively organized. Also, there’s a lot of noise and unnecessary widgets that keep popping up when you try to add page layout to your design. For example, every time I tried to add a block to my page, this promotion message kept popping up automatically.

Ontraport has more templates than Kajabi, but Kajabi offers the best-designed free templates.

Ontraport offers 26+ page templates that you can quickly customize to match your branding needs. These are diverse, catering to various content needs, including landing pages, lesson pages for your courses, and forms.

However, most free templates seem outdated. The best templates are put behind a paywall where you need to pay an extra $22 to $125 to access them.

Meanwhile, Kajabi has 17 free website templates that are well-designed and intuitive across all devices. Aside from the homepage, each template comes with additional pages including the blog feed page, library page, store pages, and more.

Kajabi offers more digital content types including blogs, webinars, podcasts, communities, and live coaching sessions which are absent in Ontraport.

Kajabi enables you to expand your digital product offerings within memberships.

In addition to creating online courses, you have the flexibility to host podcasts, conduct live coaching sessions, and establish communities where your members can connect and interact.

On the other hand, Ontraport is more of a marketing and CRM software. Most of its digital products including online courses are offered as add-ons via the dynamic CMS.

Setting up content drip is more straightforward in Kajabi compared to Ontraport.

Kajabi allows you to set up a content drip campaign for your courses in a few clicks making it accessible for creators of all levels of expertise.

On the other hand, Ontraport’s method for configuring drip campaigns for course content is more complex, involving the setup of automation within your membership content access workflow. This process can be intricate and daunting, especially for beginners who lack prior experience in building automation workflows.

Winner: Kajabi because it has an intuitive website builder that feels more modern than Ontraport. It also allows you to offer more digital content formats including blog posts, webinars, and podcasts which are notably absent in Ontraport.

Ontraport vs Kajabi: Pricing

Ontraport costs more as you scale, while Kajabi becomes more affordable.

Ontraport Kajabi
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐

Ontraport has a lower price threshold than Kajabi but gets expensive as you add more contacts to your list.

Ontraport’s pricing starts with the Basic plan at $24/month but imposes hard limits on the number of contacts and users. And, at this price, you can only have 500 contacts on your platform. As you scale upward the plan gets more expensive with the same plan costing $224/month for 10,000 contacts.

Meanwhile, Kajabi’s pricing starts with a flat fee of $149 per month without fluctuations or any hidden fees. The pricing plans get more generous as you grow while adding more funnels, contacts, and websites. You get a 14-day trial, but if you go through our affiliate program you get 30 days for free! 😉

  Basic Growth Pro Annual Discount


3 products

3 funnels


15 products

15 funnels


100 products

100 funnels



500 contacts


500 contacts


500 contacts

2 months free

Ontraport is a great choice for startups or small-scale operations due to its budget-friendly entry point. However, with scale and as the contact list expands, its cost-effectiveness diminishes because the price increases quickly with more contacts. This means it isn’t very good for businesses anticipating contact list rapid growth.

On the other hand, Kajabi has a more straightforward and scalable pricing model that offers predictability and ease in budget planning, beneficial for businesses projecting rapid growth in their digital presence.

Winner: Kajabi because of the more scalable pricing model. If you don’t plan on expanding your contact list quickly and want an affordable tool, Ontraport is also a good choice.

Ontraport vs Kajabi: Pros and Cons

Kajabi is an all-in-one digital marketplace while Ontraport excels in workflow automation.

Kajabi Pros Kajabi Cons
✅ Comprehensive suite of tools to build and market your digital product ❌ Expensive for individuals and small teams
✅ Beginner-friendly user interface ❌ Limited website templates
✅ AI course outline generator ❌ Limited customer segmentation
✅ Native live streaming and webinar funnels  
✅ 0% transaction fees  
✅ Mobile apps for admins and members  
✅ 24/7 online chat support  
Ontraport Pros Ontraport Cons
✅ Visual automation builder ❌ Steep learning curve
✅ Well-rounded CRM tool with automation, contact management, email marketing, and e-commerce in one place. ❌ Expensive for small businesses
✅ Real-time support every day ❌ Reporting could be better
✅ Robust pipeline management  
✅ Ontraport uses dedicated IP addresses (this boosts deliverability)  
✅ Over 24+ free templates  

Ontraport vs Kajabi: Final Verdict

Ontraport rocks as a sales and marketing automation tool while Kajabi excels in online courses and memberships.

Ontraport Kajabi

Best for:

Best for businesses looking for advanced email marketing and robust automation features for their membership sites.

Best for:

Best for creating and selling digital products, such as courses, communities, coaching, podcasts, and memberships, without relying on third-party apps.

So, which one’s the winner in this Kajabi vs Ontraport showdown?

Kajabi excels as an all-in-one platform to bring together your online courses, memberships, communities, and live events. It offers all the tools you need to start, grow, and monetize your digital business without the need for third-party tools. It’s the ideal solution for eduprenuers and creators looking for a platform that supports every aspect of their business.

Meanwhile, Ontraport is more of a sales and marketing solution with automation and CRM as its core functionalities. It’s the ideal solution for creators looking to streamline sales and marketing for their digital business.

So choose Kajabi if:

  • You want to offer various digital content formats.
  • You want to build an online community around your digital products.
  • You want a scalable digital business platform without breaking your bank account.

Click here to get started with Kajabi! – 30 days FOR FREE!

Choose Ontraport if:

  • You’re focused on optimizing the sales and marketing processes of your online business.
  • You need a tool that offers advanced features for lead management, email marketing, and customer relationship management.
  • You want to create customized sales funnels and automation sequences for your membership website.

Click here to get started with Ontraport!


Still looking for a perfect match? We’ve tested many other Kajabi alternatives like TeachableThinkificLearnDash, and Podia, and found one for every budget, team, and use case. Check out our comparisons of different learning management systems here!


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.