Ruzuku vs Kajabi: A Personal Review (May 2024)

Mihael Cacic
Matija Laznik
Anja Jazbinsek
Updated date: May 1st, 2024

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Ruzuku and Kajabi can both help you take your business to the next level — whether you’re an expert looking to branch out into online courses or an entrepreneur looking to build a full-fledged infobusiness.

In this article, we’ll compare Ruzuku vs Kajabi to clarify what makes each online course platform unique and help you find the perfect fit for your needs. To do this, we’ll look at six key aspects:

  1. Price
  2. Website Builder
  3. Online Courses
  4. Membership Capabilities
  5. Marketing and Sales
  6. Analytics

I’ll compare the features of each tool side by side to give you an overview and help you make the best decision.

Comparison Summary: Ruzuku vs Kajabi

Ruzuku is best for experts that want to educate students through engaging online courses, while Kajabi is best for infopreneurs, coaches, and consultants that are serious about building an infobusiness and prefer an all-in-one platform.

Ruzuku Kajabi


Starts at $99/month with unlimited participants. All features at $199/month. Offers a free plan.


Basic plan at $119/month, Growth plan at $159/month, and Pro plan for $319/month when paid annually.

Website Builder


Allows for sales page creation. Can create custom domains. No designated website features.


Website builder with SEO support: meta titles & descriptions and URL customization options.

Online Courses


Organized modules, multi-instructor, and multiple content types. Student-centered.


Organized modules, single instructor, multiple content types. More user-centered.

Membership Capabilities


Third-party integrations for membership tools. Requires additional paid accounts.


Customized subscription offers. Recurring payment options and membership promotion options.

Marketing and Sales


Mailchimp and PayPal/Stripe integration. No marketing initiative options.


All-in-one marketing and sales solutions. Includes websites, funnels, and automations.



Provides sufficient information to improve student learning and achievement.


Provides metrics on student progress, sales, and business performance.

Best for
Building creative courses that flaunt your expertise. Creating and scaling a full-fledged info business.
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What is Ruzuku?
“Unleash your limitless potential” 🎉

Created by Abe Crystal, Ph.D., Ruzuku was built from the ground up to give experts the platform to streamline courses and share their passion with the world.

Ruzuku includes user-friendly course creation tools, interactive elements like video, audio, image, and text uploads, student management and engagement capabilities (tracking progress, polls, etc.), and provides integrations to help improve business performance. With Ruzuku you can create unlimited courses for unlimited students (depending on the plan) and refine your course content based on performance analytics.

Ruzuku is right for you if you’re looking for an affordable course-building platform with advanced customizations but don’t need any other supporting tools.

What is Kajabi?
“The Online Business Supercenter”🌟

Kajabi, launched in 2010, started as an idea, sparked over tacos. Friends Kenny Rueter and Travis Rosser went from selling toys online to creating the largest and most well-known course-building platform in the industry. Since then, Kajabi has helped customers earn over $500 million by using their platform to sell courses.

Kajabi is not your typical learning management system though. Most LMS platforms are a tool to promote online courses but Kajabi is an all-encompassing online business platform, not just course creation software. On the dashboard, you can customize your own website landing pages, as well as create, promote, and monetize your courses, digital downloads, podcasts, coaching, videos, and community forums. Kajabi provides step-by-step guidance to create every customized setting, funnel, and content you want.

If you are looking to create a dynamic online business with centralized features and limitless potential, Kajabi will put you on the road to online success.

Ruzuku vs Kajabi: Price

Ruzuku has fewer tools and cheaper plans, while Kajabi has more features but is more expensive.

Ruzuku Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Neither platform is “cheap” by any means. With Ruzuku you are paying for a course-focused platform with a few integrations like Mailchimp or Stripe to complement it.

Meanwhile, Kajabi’s prices are higher, but they also take the entire spectrum of user needs into account. The pricing includes marketing tools, multiple product types, and website options.

Free Trial Free Plan Basic Premium Advanced
Ruzuku Pricing No Yes $0 $99/month $199/month
Kajabi Pricing Yes No $119/month $159/month $319/month

Ruzuku has a free version with unlimited courses, but you’ll have to pay to monetize them.

Ruzuku’s free plan is great if you want to explore how the app works. But even though it comes with unlimited courses, it limits you to a maximum of 5 students per course so you’ll have to upgrade to a paid plan to get unlimited students and drive meaningful revenue.

While the Core Plan allows you to start a business, the Pro Plan includes advanced features like custom domains, premium branding, and multiple instructor accounts for a more well-rounded business.

Kajabi embodies the phrase: “You get what you pay for”.

It’s more expensive than Ruzuku but it comes with outstanding features.

You get multiple products, landing pages, a website (three with Pro), and unlimited marketing emails. Plus all the essential course-building tools to make sophisticated courses (drag and drop frontend builder, funnel builder, etc.).

And with a 14-day free trial, Kajabi is convenient to test out before committing. But if you join through the affiliate program you can test it out for free for a month 😉

If you’re looking for professional-grade pre-built and customizable website templates, course content builders, funnel builders, an embedded email platform, a variety of products, and more, Kajabi’s price is hard to beat.

Winner: Ruzuku is more affordable if your only focus is to build courses, while Kajabi is better if you’re planning to build a complete online course business.

Ruzuku vs Kajabi: Website Builder

Ruzuku offers some sales page features and Kajabi offers complete website templates.

Ruzuku Kajabi
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Ruzuku has customizable sales/landing page templates but they’re limited and aren’t as user-friendly. It also requires you to use third-party platforms for any website building.

Meanwhile, the beauty of Kajabi is that it has tons of website-building templates to ensure the design will cater to your target audience.

It’s very convenient and keeps everything accessible within the platform while the other builders lean on additional plugins to achieve the same result.

You can include meta tags, title tags, keyword optimization, site maps, and structured data to optimize your website with no additional accounts or costs to worry about.

Ruzuku has a few integration options to fill the gap.

Ruzuku is a platform, not a plug-in, so it handles everything on its own.

The landing page features include meta tags, titles, and URLs, but you need to be tech-savvy and do a lot of digging to use its full power. To avoid using code, you’ll have to use external platforms like Leadpages or ClickFunnels to improve conversion rates.

It doesn’t link to WordPress, Wix, or other sites, so you need to use a CMS in parallel to run a functional website for potential clients to visit.

Kajabi not only supports websites but also guides you through the building process.

For those who love technical features, Kajabi has embedded features to maximize customization. But no worries if you aren’t tech-savvy, the website-building interface intuitively guides you through each step.

With Kajabi’s website builder, you have access to subcategories like designs, pages, blogs, and analytics that’ll help you build a complete website for your course.

Winner: Kajabi is the ruler of website builders. No messing with outside services, you get it all with Kajabi.

Ruzuku vs Kajabi: Online Courses

Ruzuku and Kajabi both use modules to organize content, but each has different strengths.

Ruzuku Kajabi
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They both bring excellent features in course structure but different values.

Ruzuku is a course builder through and through. You get every feature you’d need so you can collaborate with multiple instructors, facilitate live webinars, and create engaging and impactful course content organized in modules.

Kajabi’s course building isn’t lacking either: it has strong designs for a variety of use cases, and its modular organizational structure allows participants to easily navigate across coursework.

Ruzuku creates student-friendly modules to better meet their needs.

The learning experience is Ruzuku’s utmost priority. Part of the structure adheres to the organizational needs of the students. The lessons are grouped into modules and within the lessons, you can load content in many formats: videos, audio files, PDFs, discussion questions, and more.

As students work through these modules, they can check off lessons to track progress. As for instructor, there is no limit to how many modules you create.

Kajabi also uses modules and submodules in its course structure.

With Kajabi, the modules are essentially categories and subcategories that can be created to add content, and the “posts” are the lessons.

This structure helps you organize and manage content. You can also adjust the status of content — draft, publish, drip, and lock.

Under the submodule, you can load lessons, images, and assessments for participants, as well as drip content separate from the parent module to release content-specific lessons.

Module Comparison Chart:

Organized Structure Customizable Content Community Forums Drip Content Variety of Media Types Unlimited Modules

Both apps are evenly matched in course-building power but have different strengths and weaknesses, so be mindful of what you need when choosing one or the other.

Winner: In the end, Ruzuku takes this one. It has great online course features and designs for student-centered learning, live lessons, and interactive content.

Ruzuku vs Kajabi: Membership Capabilities

Ruzuku has some features to manage subscriptions, while Kajabi has robust features to customize memberships.

Ruzuku Kajabi
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You can manage subscriptions with Ruzuku but have to rely on third-party tools for customization options.

Meanwhile, Kajabi has built-in tools to allow personalized subscription levels and apply advanced options to promote and monetize memberships.

Ruzuku uses third-party tools to handle customer payments.

Only Stripe payments are integrated into Ruzuku’s “Up-and-Comer” or “University” plans. There are other options, though. If Stripe isn’t your payment processor of choice, you’ll have to set up payments via a third-party app like Zapier, which will require a few extra steps.

For example, you can create a payment button using PayPal or MoonClerk, or set up recurring payments with e-commerce software like 1ShoppingCart or similar.

Kajabi maximizes subscriptions with bundles and personalization.

Users can bundle multiple courses together and sell them as a package, giving an opportunity for both increased profit and added value for the consumer.

It also allows you to set content access based on membership level, and even create affiliate programs to promote membership sites.

You can set recurring payment plans within Kajabi’s platform and don’t need to access additional services like you would with Ruzuku.

Winner: Kajabi with its customizable membership. The comprehensive service allows you to capitalize on custom memberships to increase profit and add value.

Ruzuku vs Kajabi: Marketing and Sales

Ruzuku hopes you already have visibility to promote courses, while Kajabi facilitates the tools needed to grow.

Ruzuku Kajabi
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For Ruzuku, most of what I have found in terms of reaching new people leaned on two assumptions:

1. You’re using additional platforms to create online visibility.

2. You can offer promotional deals, free upgrades, etc. through mailing lists on Mailchimp. Again, assuming you already have the client list readily available.

Kajabi is different — it functions as an online business management platform, so scaling is part of the equation. It lets you use multiple marketing features to monetize your business: funnels, email marketing, websites, ads, coupons, offers, and more.

Ruzuku helps you reach people that already know about you.

Ruzuku has some good ideas to promote and upsell customers that already know you exist. They help you by giving some ideas but that’s about it.

This is what they say on their help site:

Kajabi’s purpose is for you to grow your business.

It uses multiple tools designed to help you market and scale your online business with bundles, offers, sales pages, email drips, and SEO tools.

To meet each participant’s needs and spark more interest, many users support their courses with digital products like ebooks, coaching, podcasts, and community tools.

It has affiliate management tools to help you further scale your online business with that channel. You can even have the students enroll in your affiliate program and earn commissions.

Also, Kajabi doesn’t take transaction fees for payments, letting you keep more money from sales in your pocket.

Winner: Kajabi helps you scale your business the most with its built-in marketing tools and affiliate programs.

Ruzuku vs Kajabi: Analytics

Ruzuku’s analytics track student engagement and progress, while Kajabi’s analytics track sales performance and business success.

Ruzuku Kajabi
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Ruzuku compiles data to track student progress.

This is where your specific goals matter. Ruzuku tracks student enrollments and progress to help you determine how well your students are learning and what keeps them engaged.

As the instructor, you can revise your strategies based on student results and feedback. The analytics icon marked below shows the results of student survey responses or quizzes.

Kajabi runs analytics to gauge your audience, sales, and performance.

The data provided by Kajabi’s tools provide a detailed analysis of the metrics to help you make data-driven decisions to grow your business.

You can monitor sales, revenue, and website traffic, as well as receive automated reports on customer behavior and engagement.

But again, the analytics are tracked to enhance your business, not necessarily to evaluate student learning and growth.

Winner: Kajabi has a bit more reach. They each have a different focus, but Kajabi has more robust features to help inform your decisions overall.

Ruzuku vs Kajabi: Pros & Cons

Ruzuku Pros Ruzuku Cons
✅ Great course builder ❌ No website building features
✅ User-friendly ❌ Few integrations
✅ Impressive interactive tools ❌ Poor marketing structure
✅ Easy learning curve
✅ Has a free plan for beginners
Kajabi Pros Kajabi Cons
✅ Fully integrated marketing and sales tools ❌ Expensive for individuals and small teams
✅ Built-in marketing automation ❌ Weaker student engagement approach
✅ Large variety of products ❌ Steeper learning curve
✅ Advanced customization tools
✅ Clean and intuitive website builder
✅ All-in-one content-creation platform

Final Verdict: Ruzuku vs Kajabi

Ruzuku is a user-friendly course builder for streamlined teaching and Kajabi is a full-service course building platform designed to manage an online business.

Ruzuku Kajabi
Best for:

Experts looking to expand their reach through online courses.

Best for:

Infopreneurs looking for all-in-one online course creation and management.

Both apps have awesome tools for course creators so it depends on your unique needs to make the final decision. But here’s the verdict based on my research…


Use Ruzuku if:

  • You aren’t as serious about the business side of online learning but passionate about spreading knowledge.
  • You want to collaborate with multiple instructors.
  • You need a more affordable app with simple features.

Click here to get started with Ruzuku!


Use Kajabi if:

  • You’re committed to building a complete infobusiness and need a course builder with a trusted track record.
  • You need robust course-building features, integrated marketing solutions, and sound analytics.
  • You want an elite, hassle-free solution to all your online course-building needs.

Click here to get started with Kajabi!


Note: For more alternatives, check out our Ruzuku Alternatives list.


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.