Searchie vs Kajabi: A Personal Review (May 2024)

Mihael Cacic
Anja Jazbinsek
Matija Laznik
Updated date: May 1st, 2024

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Should you prioritize streamlining digital content delivery or focus on building a thriving digital business on an all-in-one platform? This is where Searchie and Kajabi take different paths.

Searchie serves as a content management platform designed to simplify content organization and improve the delivery of paid digital products including courses, podcasts, coaching programs, and memberships. However, Searchie mostly depends on third-party apps to add useful features you’d expect in any digital content platform such as course assessment tools and live streams.

Meanwhile, Kajabi triples as a digital product creation tool, a marketing platform, and a sales machine. It has impressive features including funnel builders, contact management, a community platform, an online course builder, and more. However, this suite of features does come at a higher cost — its cheapest plan costs $149/mo; almost the same price as Searchie’s most expensive plan.

Having used both platforms, in this detailed guide we’ll compare Searchie vs. Kajabi and see how they measure up in terms of:

  • Digital product creation and monetization
  • Content management and organization
  • Marketing tools
  • Website builder
  • Pricing

With that said, let’s dive right in!

Comparison Summary: Searchie vs Kajabi

Searchie Kajabi


7-day free trial. Offers a free plan. Starts at $49/mo & goes up to $219/mo — unlocking more features, storage, and hubs.


14-day free trial. Pricing starts at $149/mo. Higher-priced plans offer more contacts, funnels, active customers, and admin users. The standard price caps at $399/mo.

Digital Products


Supports various products such as online courses, memberships, coaching, and podcasts which are conveniently organized into Hubs.


Offers all that Searchie does but also includes a community platform, webinars, articles, and eBooks.

Content Management and Organization


A centralized library to facilitate content management, search, and retrieval. AI tools that automatically generate content tags, chapters, titles, descriptions, and key takeaways.


Uses a product-centric organization method where content is on a separate container as per the product you’re creating.

Website Builder


A modern website builder with 100+ templates. Supports website design with an intuitive drag-and-drop builder and CSS editor.


Easy to use website builder but with limited themes and templates. Some templates and designs can feel outdated.

Marketing Tools

Lacks native marketing tools and depends on third-party integrations.


Advanced marketing tools which include a funnel builder, email sequences, automation, and blogs.



Basic native integrations (VimeoPro, Zoom, ConvertKit…) + Zapier + webhooks.


Native integrations with 12+ apps. Allows webhooks, API, and Zapier integrations.

Best for
Creators looking for an affordable way to host, organize, and deliver their digital content. Large and medium-sized businesses looking for an all-in-one e-learning platform.
Try free for 7 days Try free for 14 30 days

What is Searchie?
“Your digital content hub!” 📄🧺

After successfully creating a course and membership site, Stu McLaren aspired to develop a platform that would allow creators to create customized courses or memberships with minimal time and resources. So he created in 2019 with Asim Gilani and Andrew Ferraccioli.

Searchie serves as a content management platform that uses product organization containers they call Hubs to seamlessly bring together and deliver various digital products — including online courses, memberships, coaching programs, and podcasts. It boasts a range of features, including an intuitive website builder, AI-powered screen recorder, and AI chatbot, all designed to enhance content engagement and consumption.

Searchie is an ideal choice for content creators and entrepreneurs seeking an affordable platform with best-in-class content management and delivery capabilities. It’s also a great solution for users looking for a platform that offers more design and customization options.

What is Kajabi?
“The all-in-one digital business ecosystem” 🌍🛠️

In 2010, Travis Rosser and Kenny Rueter were finding it hard to monetize their videos and build their knowledge business website. So, they created Kajabi to provide a unified solution for creators to build and sell their online courses.

Kajabi is an all-in-one e-learning platform with a range of tools that enable users to monetize their expertise. It includes a robust online course builder, a vibrant community platform, a user-friendly website builder, a sophisticated marketing funnel builder, and even a dedicated podcast platform. Kajabi offers a comprehensive platform that empowers users to manage and scale their digital business without the need for third-party integrations.

Kajabi is a perfect solution for creators and edupreneurs who want an all-in-one integrated solution to power their digital business without relying on third-party tools.

Searchie vs Kajabi: Products

Kajabi offers more natively built digital products, such as a community platform and live streams, which are absent in Searchie.

Kajabi Searchie
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Kajabi has a user-friendly course builder with built-in assessment tools but Searchie offers more design freedom.

Kajabi online course builder is easy to use regardless of whether you’re new to online course creation or a pro. The platform has seven course templates and an AI course outline generator for faster course creation.

Moreover, Kajabi has built-in grading and assessment tools to monitor your students’ progress. Each module can feature embedded quizzes, with the added convenience of automatic grading and quick feedback.

Meanwhile, Searchie offers more course design capabilities than Kajabi. You can choose to design a course from scratch using its drag-and-drop hub builder or choose from a selection of 15+ course templates.

However, Searchie does not have built-in course assessment and engagement tools and instead relies on thirty-party integrations via Zapier. In case you want to add a survey, a quiz, or want to issue a certificate after a student completes your course you’ll need to integrate a third-party app like Survey Monkey to get these functionalities.

Kajabi has a robust community builder while Searchie doesn’t have one.

Kajabi has a sophisticated online community platform to bring your audience together and engage them with posts, online courses, challenges, polls, live streams, and leaderboards.

Members can share different content formats including text, images, audio, and video within a selected circle.

In contrast, Searchie doesn’t feature an integrated community platform. Instead, it relies on third-party platforms, like Facebook Groups, to facilitate audience interaction and community building.

Kajabi offers native live streaming while Searchie depends on Zoom integrations.

Kajabi offers a built-in live-streaming tool that you can use to host online events and coaching sessions with up to 200 participants. This can be ideal when hosting an online coaching session for a particular segment of your audience in your community or course.

On the other hand, Searchie doesn’t have a native live-streaming feature. Instead, it integrates with Zoom for live webinars and events.

However, to use Zoom for webinars on Searchie, you’ll need a Zoom Pro account. This means extra cost, especially if you frequently host webinars, virtual workshops, and live Q&A sessions.

When it comes to podcasting, Searchie offers more content upload flexibility than Kajabi.

Searchie allows you to import content from a variety of cloud storage services, including Dropbox, Google Drive, OneDrive, and YouTube. Searchie also offers ad-free video hosting.

But that’s not all — Searchie takes it up a notch by allowing you to convert video content into podcasts with remarkable ease.

While Kajabi does provide the flexibility to import existing podcasts using an RSS feed or to create entirely new podcast episodes from scratch, it doesn’t match the diverse content import options offered by Searchie.

Moreover, it doesn’t offer a specific feature for converting existing video content into audio. This can be a deal-breaker for creators with content that they could repurpose as podcasts.

Winner: Kajabi because it natively offers more products, including a community platform, course builder, live sessions, podcasts, and webinar funnels. Meanwhile, Searchie relies on third-party integrations to add some of these features.

Searchie vs Kajabi: Content Management

Searchie has strong content organization features while Kajabi excels in content collaboration and drip scheduling.

Searchie Kajabi
⭐⭐⭐⭐ ⭐⭐⭐⭐

Searchie has superior content organization and search features compared to Kajabi.

With Searchie, all your content is conveniently stored in one central library. It supports folders, playlists, audience segments, and content tags, making it easier for you to keep everything organized.

Searchie also has advanced filters that help you quickly find your content within the library. You can narrow down your search by things like file type, content source, upload date, and more.

Meanwhile, Kajabi takes a different approach when it comes to content management. It doesn’t have a centralized library where you can access all your digital product content. Instead, your content is organized based on your digital products.

This can limit users who want to repurpose content across different digital products. For example, if you want to repurpose a section of your podcast into your course, you’ll need to download the audio file and manually add it to your course module.

Kajabi has better drip scheduling features than Searchie.

Kajabi has a dedicated drip scheduling feature that allows you to set the course module availability duration after the student enrolls in your course.

In addition, Kajabi offers customizable email templates that you can use to notify your students when a course module becomes available to them.

On the other hand, Searchie employs an audience filter feature, which lets you restrict content access to a particular segment of your audience and release it after a specific period following their registration for your course or membership.

However, there are limitations to this functionality as it may not be suitable if you have a single hub with multiple courses and intend to drip different content to the same person at various times. This can result in unintended access to content by users who are already members of different courses within the same hub.

Kajabi has plentiful team collaboration options while Searchie doesn’t.

Kajabi is designed to support multiple users to collaborate within a single platform. You can invite team members and assign specific roles and permissions to each member. This allows you to control who can create and manage content, access user data, and perform administrative tasks.

Searchie, on the other hand, lacks any team collaboration tools which can be a real deal-breaker if you have a team to help you with content management.

Winner: This is a tough one but we have to give it to Kajabi due to its superior drip scheduling functionality and team collaboration features, both of which Searchie lacks. However, Searchie excels in content organization thanks to its centralized library equipped with advanced filters and organizational tools like folders, tags, and playlists.

Searchie vs Kajabi: Business Tools

Kajabi is an all-in-one business platform while Searchie depends on third-party integrations.

Searchie Kajabi
⭐⭐⭐⭐ ⭐⭐⭐⭐⭐

Searchie has a more robust and advanced website builder than Kajabi.

Searchie takes the lead with its modern website builder that can rival many dedicated landing page builders like Leadpages.

Using its intuitive drag-and-drop page builder, you can structure your sales pages, landing pages, or any pages using Sections, Columns, and Sidebars to craft the layout you want. You can also add page elements such as images, buttons, forms, line breaks, or even add custom code for advanced customization.

Alternatively, if you’re looking to jumpstart your web design, Searchie offers an extensive selection of 126 website templates that can be swiftly customized to align with your needs. But if you’re planning to build your infobusiness from your existing website, Searchie offers integration with many other platforms like WordPress, Teachable, Thinkific, and more. You’ll be able to embed content via Embeddable Video Players, Playlists, and Widgets.

Meanwhile, Kajabi provides templates to kickstart your website creation process but they feel outdated in design compared to Searchie. Similar to Searchie, Kajabi offers a drag-and-drop website builder, but it doesn’t match the modern aesthetic and feature set of Searchie’s website builder.

Kajabi has a sophisticated email marketing platform while Searchie depends on its ConvertKit integration.

Kajabi shines with its built-in email marketing platform, with features like funnels, a form builder, sequence emails, and a landing page builder. These tools collectively provide you with a complete ecosystem for email marketing, simplifying the process of creating, sending, and tracking your email campaigns.

On the other hand, Searchie doesn’t have a built-in email marketing tool as part of its platform. If your goal is to nurture and engage your leads or audience through email marketing, you would need to integrate a specialized email marketing tool like ConvertKit.

Searchie’s analytics focus on user engagement and content consumption, while Kajabi offers comprehensive reporting on audience engagement and e-commerce data.

Searchie‘s analytics primarily focus on user engagement and content consumption. It provides metrics like:

  • Active Users — indicates how many users are actively engaging with your content or courses during a specific period.
  • Content Searches — provide data on the number of content searches performed by users.
  • Retentions — allows you to track how long users continue to engage with your platform and content.
  • New Audience — tracks the influx of new users to your content platform.

On the other, Kajabi offers comprehensive reporting that spans a broader spectrum of data, including audience engagement, financial, and e-commerce data. The tool provides detailed insights into various aspects of your online business such as:

  • Net Revenue
  • Product Progress
  • Opt-in Rates
  • Page Views
  • Offers Sold
  • Affiliate Statistics
  • Subscriber Engagement

You can analyze individual metrics to visualize your platform’s performance over time and use filters to analyze data in greater detail.

Kajabi offers more options than Searchie when it comes to payment processing.

When it comes to payment solutions, Kajabi steps up with its native payment solution, called “Kajabi Payments“, which includes the convenience of additional payment options like Apple Pay and Google Pay. It’s worth noting, however, that Kajabi Payments is currently limited to users in the United States.

Furthermore, Kajabi goes the extra mile by integrating with other popular payment gateways such as Stripe and PayPal.

On the other hand, Searchie doesn’t provide a native payment solution of its own and relies only on Stripe integration for payment processing.

Winner: Kajabi because of its built-in automation and email marketing tool that allows you to create email broadcasts, sequences, and marketing funnels. Searchie depends on third-party apps to add these functionalities.

Searchie vs Kajabi: Pricing

Kajabi offers more value on high-tiered plans while Searchie is all-around budget-friendly.

Searchie Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐⭐

Searchie’s plans are based on the storage size allocated for digital content, while Kajabi limits you on the number of products and funnels you can create.

Searchie has affordable pricing plans compared to Kajabi but imposes hard limits on the content upload hours and the number of Searchie Hubs you can create for your digital products. Suppose you exceed your upload hours limit you’ll need to pay an extra $7 – $10 per month for additional 50 hours depending on the plan you’re using. This makes Searchie the ideal platform for small creators with modest content and digital product requirements.

Meanwhile, Kajabi pricing plans get generous as you scale allowing you to create more products, funnels, landing pages, and marketing emails. This makes Kajabi a suitable choice for creators or businesses looking to scale and diversify their offerings.

Note: To get a more detailed breakdown of Kajabi Pricing, check out our article!

Basic Growth Pro Annual Discount
Kajabi $149/month

3 products

3 funnels


15 products

15 funnels


100 products

100 funnels

Searchie $49/month

1 Hub

50 hours of uploads


3 Hubs

250 hours of uploads


10 Hubs

500 hours of uploads


Kajabi offers a 14-day free trial but Searchie goes a step further with a free plan.

Kajabi provides a 14-day free trial, allowing you to test all of its products. However, accessing the trial requires your credit card information. So you need to cancel your subscription before the trial period ends if you don’t want to be billed automatically.

Note: With our affiliate link you get 30 days of free trial 😉

Meanwhile, Searchie offers a 7-day free trial for its premium plans — without requiring credit card information. In case you don’t want to continue using its premium features, you can downgrade to its free plan which gives you access to the content library with an upload limit of 5 hours of video and audio content.

Winner: When it comes to membership sites and online course creation — Searchie because of its cost-effective packages. But Kajabi is a more economical choice for scaling and large businesses since it supports a wider range of product types.

Kajabi vs Searchie: Pros and Cons

Kajabi is an all-in-one digital business platform, while Searchie is a centralized library — focused on content management and delivery for your digital products.

Kajabi Pros Kajabi Cons
✅ A comprehensive suite of tools to build and market your digital product ❌ Expensive for individuals and small teams
✅ Beginner-friendly user interface ❌ Limited website templates
✅ AI course outline generator ❌ Limited customer segmentation
✅ Native live streaming and webinar funnels
✅ 0% transaction fees
✅ Mobile apps for admins and members
Searchie Pros Searchie Cons
✅ A comprehensive suite of tools to build and market your digital product ❌ Limited reporting and analytics
✅ An excellent screen recorder ❌ Lacks community features
✅ Automated video and audio transcriptions and captioning ❌ No mobile apps
✅ Wisdom AI that acts as your virtual customer support for your digital products ❌ No native live streaming support
✅ Sleek and modern website templates
✅ Intuitive website builder

Searchie vs Kajabi: Final Verdict

Searchie excels in content management and memberships while Kajabi rocks as a comprehensive digital business platform.

Searchie Kajabi
Best for:

Creators looking to streamline content management and organization for their online courses and memberships.

Best for:

Online businesses looking for a well-rounded platform that handles content creation, marketing, and monetization.

Searchie and Kajabi share some similarities at first glance, but a closer examination reveals distinct differences in their approaches to digital product creation, management, and monetization.

Kajabi shines as an all-in-one digital business platform, offering a comprehensive set of tools to support every aspect of your online business. It’s a go-to choice for edupreneurs and businesses seeking an integrated solution for content creation, marketing, and monetization.

On the other hand, Searchie excels in content management and delivery. It’s an ideal choice for creators who prioritize efficient content organization and seamless delivery to their audience. Searchie’s strengths lie in its centralized library, user-friendly hub builder, and AI capabilities.

In the end, the verdict depends on which platform is the best platform for you.

Choose Kajabi if:

  • You’re an edupreneur or business looking for an all-inclusive digital business platform that covers content creation, marketing, and monetization.
  • You want to build an online community around your digital products.
  • You want a funnel builder that has lots of prebuilt templates.
  • You want to streamline your community and digital product workflows with automation rules.

Click here to get started with Kajabi (30 days for free)!

Choose Searchie if:

  • You’re looking for a platform that excels in efficiently organizing and delivering content to your audience.
  • You want a website builder with lots of professionally built templates.
  • You want a platform that has a built-in screen recorder that has automated captioning features.

Click here to get started with Searchie!

Note: If you’re still looking for the best fit for your needs, we tried and tested some other great online learning platforms like Simplero, FreshLearn, LearnDash, and more.


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.