vs Kajabi: A Personal Review (2024)

Mihael Cacic
Matija Laznik
Anja Jazbinsek
Updated date: May 23rd, 2024

We are reader-supported. If you purchase through links on our site, we may earn an affiliate commission. and Kajabi are popular platforms creators use to build online courses and manage their digital products. Although both platforms offer similar features, their approach to online content development and target audiences differ. offers great features for building custom websites, managing payments, automating email campaigns, and creating quizzes. Additionally, it provides a contact management dashboard that allows small businesses to build an email list, create unique sales funnels, and segment clients into different categories.

Although it’s a great fit for small creators who need an affordable tool to start building their online business, its limited digital product variety makes it difficult for creators to scale their offerings.

On the other hand, Kajabi is a better option for experienced creators and larger companies that need a sophisticated tool to manage their growing knowledge business. Although it’s on the pricier side, you can use its extensive digital product builder to create content in all formats: courses, podcasts, live webinars, and dedicated member communities.

In this article, we compare Systeme io vs Kajabi based on the following criteria:

  • Pricing
  • Digital Products
  • Website Builder
  • Email Marketing Tools
  • Sales and Automation

We also touched on webinars, membership sites, and funnels to help you pick the best software for your infobusiness.

Let’s see how the platforms stack up! vs Kajabi: Comparison Summary Kajabi


Free-forever plan available with a full feature set (apart from webinars). Paid plans start at $27/mo for 10 digital products and 5,000 contacts while the highest tier costs $97/mo for unlimited contacts.


14-day free trial after which you have to subscribe. Paid subscriptions start at $149/mo for 3 digital products and 10,000 contacts while the highest paid plan costs $399/mo for 100,000 contacts.

Digital Products


Only offers online courses, communities, and prerecorded webinars.


It supports courses, podcasts, webinars (live or prerecorded), coaching, membership sites, and communities. Each product has its own builder for quick and easy creation & management.

Website Builder


Has an intuitive drag-and-drop editor. Offers more customization and page sections than Kajabi, including surveys, recaptcha, FAQs, and carousels.


Has a simple page builder with limited templates. However, users can create and manage elaborate, complex websites.

Sales & Automation


Allows you to create elaborate funnels, build email lists, sell a physical product via a checkout page, and attach multiple actions to a single trigger.


Offers more funnel templates than, including freebie and book funnels. Also, it offers an extensive list of triggers and automation rules.

Payment Collection & Integration


Collect payment in 20+ currencies. Wide payment options via Stripe, PayPal, MercadoPago, Razorpay, Mollie, GoCardless, Paystack, Xendit, Flutterwave, and cash on delivery.


Offers flexible subscription models, including ‘Buy Now, Pay Later’ option. Payment options via Kajabi Payments, Stripe, or PayPal, accepting Afterpay, Apple Pay, Google Pay, Visa, and Mastercard.

Email Marketing & CRM


Limited templates but has an intuitive drag-and-drop email builder. Also, creators can use unique tags to filter contacts (e.g. postal code, fax number, and affiliate status).


Build complex email sequences and access over 20 templates. Email insights offer better growth metrics than like subscriber engagement and customer activity.

G2 Reviews
4.8 rating from 445 reviews 4.3 Rating from 77 reviews
Best For
Beginner creators or small teams that need an affordable tool to get started. Experienced creators or larger teams that need a sophisticated tool to scale their operations.
Free forever plan 14 30-day free trial

What is
“Pocket-friendly all-in-one platform for growing creators” launched in 2018, after Aurélien Amacker, a French blogger, realized most tools at the time catered to specific needs and had to be stitched together to run an effective online business. Aurélien’s goal was simple: take complicated business models and transform them into simple templates for small entrepreneurs and creatives.

Systeme’s features include courses, email marketing automation, contact management, affiliate marketing, sales funnels, and community building. What’s more, creators can build custom websites, create email marketing campaigns, start a blog, and run evergreen webinars. is the ideal tool for small companies, beginner creators, and entrepreneurs, who want to build, market, and sell their content without breaking the bank.

What is Kajabi?
“All-in-one course builder for experienced creators” ️

Kajabi was founded in 2010 by Kenny Rueter and Travis Rosser after Kenny unsuccessfully tried monetizing a sprinkler toy he built for his sons. Since its inception, the marketing platform has grown to become a favorite, supporting more than 50,000 knowledge creators in over 120 countries and serving more than 60 million students worldwide.

Kajabi equips creators with powerful tools they can use to monetize their skills. It’s easy to set up online courses, coach classes, create newsletters, build communities, and even host podcasts. Moreover, the platform also offers various useful features such as automation and funnels for capturing leads, email marketing to improve client retention, payment processing for collecting fees, and a knowledge base creators can consult to improve their business tactics.

Kajabi is ideal for professional creators and online educators who need a sophisticated tool to host and manage their digital content.

Systeme io vs Kajabi: Digital Products

Kajabi offers more elaborate course building options while takes a product sale approach. Kajabi
⭐⭐⭐ ⭐⭐⭐⭐⭐
Has a simple and intuitive community builder but has limited digital product offerings (e.g. no coaching session builders and podcasts). Advanced course builder with more digital products available, including podcasts, coaching sessions, and communities.

Both platforms offer a range of digital products that creators can use to build, host, and manage their knowledge businesses. You can:

  • build online course content by setting up modules,
  • integrate digital media content such as videos, audio, and images,
  • sell various digital products by creating a catalog and checkout page,
  • manage orders via a simple dashboard,
  • and set up coupons for specific products.

In this section, we’ll thoroughly compare the three digital products both platforms offer. These include their online course builder, webinars, and memberships/communities.

A) Online Courses: Kajabi provides more comprehensive course building tools than

Kajabi has a superior course builder because it provides all the elements required to develop sophisticated classes from scratch. The platform organizes all digital products in one place, making it easier for busy educators to manage their online classes.

With Kajabi’s course builder, you can:

  • build a complete course from scratch with content in any format you wish,
  • include live video sessions for courses (however, these live sessions are limited to just 200 participants),
  • set up a visible, hidden, or locked comment section to encourage student interaction,
  • track student progress using unique identifiers like emails and full names,
  • and create a certificate of completion for students.

These features, together with its user-friendly interface, allow skilled creators to deliver professional courses to their students, communicate with them, and give them feedback on their progress, all in one platform. What’s more, you can leverage Kajabi’s AI assistant AMA to handle repetitive tasks—creating an outline, developing course content, and conducting research.

On the other hand,‘s course builder has a lot of moving pieces.

For example, to sell a course, you’d need to create separate pages, set up email automations, and combine these individual pieces into an automated flow.

This setup has a steep learning curve, making it inconvenient for inexperienced creators—you have to extensively plan and worry about putting the right materials in their proper place. Furthermore, it becomes difficult to visualize how to move and set up different course elements.

Another drawback is that has a limited library of 2 module templates with basic customization.

For example, for every new module, you can only choose between a video format and a text template. Everything else has to be reworked from scratch and then replicated.

B) Webinars: Online creators use Kajabi’s coaching feature to host live webinars while only offers evergreen webinars.

With Kajabi, creators can create different live coaching sessions, even during the 14-day free trial period.

All you need to do is build an outline by creating a title, description, and agenda, and uploading relevant files for the client to consult.

You can even create a booking page using its scheduler or third-party apps like Google Calendar, Outlook, Calendly, and Office 365 Calendar. Additionally, Kajabi’s coaching program builder offers customization options, so educators can set the duration of the session, and customize the primary colors (these changes apply to buttons and icons) and the secondary colors (which affect the background).

On the other hand, only creates evergreen, prerecorded webinars that you drip-feed into other funnels. To host a live session, you need an integration with third-party apps like Zoom and Zapier.

Unfortunately,’s webinar feature is only available on the highest paid plan.

C) Memberships and Communities: Both platforms offer simple community builders.

Both platforms have an intuitive community builder that creators can use to build standalone communities and engage their audience. You can post updates, spark discussions, host Q&A sessions, and collect feedback.

Some unique characteristics of Kajabi’s Community feature include an administrator’s ability to integrate paid offers and products, create separate paid or free groups within a community, plan challenges, organize meetups, and schedule community updates.

Additionally, community administrators can also determine when members can access each paid product—either at a specific date or restrict access to a specific amount of days.

Kajabi’s community feature truly makes it possible for educators to build an ecosystem that drives conversation, learning, and networking among members.

On the other hand, has a user-friendly, intuitive community feature with some customization options.

Administrators can only add posts, add new topics, and pre-approve member posts. Despite its limitations, is a great tool for young creators who need a free tool to start building paid communities

Winner: Kajabi offers a wider range of digital products to creators, including courses, podcasts, and coaching services. It’s easy to create courses from scratch using simple templates and AI support. Its community builder also offers more customization and engagement features, helping creators build appealing communities.

Systeme io vs Kajabi: Website Builder offers more customization options. Kajabi offers simple templates and themes. Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐
It has an intuitive drag-and-drop editor and offers more customization options such as carousels and FAQs. Great for building websites from templates.

When building websites, both platforms allow creators to:

  • build complete websites,
  • perform basic SEO like adding a URL slug, alt text, and tags for organization,
  • access a code editor and advanced features like real-time analytics,
  • schedule blogs and other content,
  • integrate payment systems and third-party tools,
  • and perform A/B testing.

Kajabi’s website builder offers basic customization, making it quick and easy for creators to build websites and landing pages.

To compensate for its limited customization, the platform has an extensive library of templates. There are 17 website templates and 20 landing page templates to choose from. You can upload your own custom templates or choose from its Template Store for free and paid options.

With Kajabi, educators don’t have to spend much time building from scratch; they can easily edit a template to suit their needs and have a website done.

Kajabi also offers mobile optimization options.

This makes it easier for creators to build mobile-friendly and responsive web pages that potential customers and existing clients will love on any device.

On the other hand, has a website builder that is more of a “blog builder”.

However, its extensive customization and flexibility allow creators to build full websites that are easy to navigate. offers three types of content categories:

  • Posts: Here, you’re able to edit individual sections of a blog page.
  • Pages: This section contains a list of every page attached to the website.
  • Categories: Here, you can edit different blocks that belong in the same category.’s builder has a simple drag-and-drop editor that makes it easy to build custom pages.

From the dashboard, you can simply modify, duplicate, distribute, and update existing pages. You can also make custom design improvements like changing the font color, linking multiple blogs to sections, uploading custom fonts, and even embedding unique blocks like recaptcha, carousels, surveys, FAQ sections, and countdown sections.

Winner: has a simple drag-and-drop website editor that makes it easy for creators to build, customize, and manage their web pages. Furthermore, offers more customization compared to Kajabi.

Systeme io vs Kajabi: Sales & Automation

Both platforms have extensive funnel building options. Kajabi offers better subscription payment models. Kajabi
⭐⭐⭐ ⭐⭐⭐⭐
Extensive funnel options. More payment collection integrations, including Stripe, PayPal, GoCardless, and Flutterwave. Extensive automations with templates. Creators can build better subscription models, including “Buy-now-pay-later” schemes.

When comparing both platforms, they take a different approach to sales and automation.

For example,’s goal is to help creators run their businesses by using sales funnels to sell their products. However, Kajabi’s goal is to help creators market and upsell their products, not only sell.

Here’s how they compare against each other.

A) Funnels: Both platforms have a very intuitive drag-and-drop funnel builder but Kajabi has a more modern feel.

On, you have a straightforward funnel dashboard, which makes it easy to manage all the key funnel elements like automation rules, A/B testing, stats, leads, sales, and deadlines (3).

On the left menu pane (1), you have an overview of all the pages that are linked to the sales funnel. On the top right corner (2), creators can go see a preview of the page, sell their templates on the marketplace, and access the funnel settings.

Unlike Kajabi which uses a drag-and-drop funnel editor, takes a different approach—each funnel is a customizable mini web page.

You can easily select a template and go ahead to make other changes like A&B testing, automation rules, and view funnel analytics like sales and leads. What’s more, allows you to add multiple actions to one trigger, making it easier for you to customize the client’s journey.

Between both platforms, Kajabi’s funnel builder feels more modern.

You can either build a funnel from scratch or access up to 11 templates that you can customize depending on your sales needs—some of these templates include sales pages, freebies, zoom webinars, or coaching sessions.

Kajabi’s funnels use an intuitive drag-and-drop editor that makes it easy to customize each element. For example, you can easily modify the font size, background image, and desktop dimension, and set up unique triggers using the When/Then condition.

Additionally, they have access to an extensive trigger list.

These conditions allow you to build elaborate funnels that support your students at every stage of the learning process.

B) Automation: Kajabi is great for building complex automated rules while offers limited triggers.

Although Systeme io and Kajabi allow creators to build automated flows, the latter provides more control and complex triggers.

With Kajabi’s Automations, you can decide what happens when a client interacts with almost every part of the course, including forms, quizzes, emails, courses, and certificates. Once the triggers are set, you then decide what happens next when certain conditions are met.

When you set up an automation rule in’s automations, you can choose to create individual triggers or set up workflows from scratch. The workflow can either involve:

  • Actions like subscribing to a campaign or sending off an email,
  • Decisions like splitting the path based on specific segments and criteria,
  • and Delays which are exceptionally useful when building retargeted emails or offers.

C) Payments: offers more payment integration channels while Kajabi offers dynamic subscription management.’s free account enables course creators to collect payment in over 20 currencies, including African currencies like the Ghana cedis, Central African CFA, and Kenyan shilling.

Furthermore, the platform has a robust payment collection pipeline that educators can use—users can provide extensive payment options to their clientele using third-party tools, including Stripe, PayPal, MercadoPago, Razorpay, Mollie, Gocardless, Paystack, Xendit, Flutterwave, and cash on delivery.

This wide payment gateway range makes the application accessible to online creators globally.

On the other hand, Kajabi doesn’t offer an extensive payment integration model like However, it makes up for this with its flexible subscription management model. Creators can:

  • allow customers to pay in installments,
  • setup paid subscriptions for individual courses,
  • manage refunds, pause or cancel subscriptions,
  • and receive payments directly on the platform via Afterpay, Apple Pay, Google Pay, Visa, and Mastercard.

Winner: Although offers more payment integrations, Kajabi provides better support to creators when it comes to sales. The platform has an intuitive automation builder, advanced subscription management tools, and comprehensive trigger options.

Systeme io vs Kajabi: Email Marketing & CRM

Both platforms offer advanced email marketing and contact management tools, but Kajabi has more email templates. Kajabi
⭐⭐⭐ ⭐⭐⭐⭐
A drag-and-drop email builder with simple email templates. Creators can build complicated email sequences, use many specialized templates, and monitor important analytics.’s email marketing tool is best suited for beginner creators who need a free, user-friendly email builder to run campaigns. The builder offers two options: ‘Newsletters’, which you can use to groom audience loyalty, and ‘Email Campaigns’, where you can create campaign workflows for specific products.

On the other hand, Kajabi’s email marketing tool is a better fit for experienced creators who need to build sophisticated email marketing campaigns and automations. With its email builder, you create an:

  • Email Broadcast: Here, you can send a single email that allows you to promote a product, share some news, or remain connected with your audience.
  • Email Sequence: With this, creators can create a schedule and send out a series of emails that are triggered by automation.

Unlike Systeme io which has a very slim option in templates, Kajabi’s email builder feels more creative and fun to use.

It has over 15 email templates to choose from. Alternatively, you can use the classic editor if you prefer to maintain a simple, classic feel. You can also add custom fields (Liquid Objects) that personalize each emails with details like first name, last name, country, zip code, and contact.’s contact management offers more filtering options than Kajabi.

Two things set’s contact management system apart:

  1. You can use a variety of unique tags to filter for email contacts—postal code, tax number, email activity, and even affiliate status.
  2. You can collect more data on your contacts, including the date they registered, their email addresses, and the tags associated with them.

Alternatively, Kajabi’s CRM feature provides more value in the sense of insight.

You get access to deeper email insights and aggregated data that is compiled and refreshed every 12 hours. You can monitor more data like the total contacts and customers, subscriber engagement, customer activity, and even select a metric for engagement.

In Kajabi’s contact dashboard, you can filter contacts based on categories like assessment, coupon, email activity, and marketing status. You can also filter contacts based on condition and the value chain the customer is in—this granular system allows creators to better segment their clients into different funnels.

Winner: Kajabi offers a wider range of contact management features. You can create elaborate tags, monitor email engagement, and access a variety of templates.

Systeme io vs Kajabi: Pricing’s free plan is great for beginner creators but Kajabi’s advanced plans offer more value when scaling. Kajabi
⭐⭐⭐⭐⭐ ⭐⭐⭐
Offers the most affordable pricing plans for creators who need an intuitive and simple course builder. Although it’s more expensive, it offers more value for money to creators who want to scale their brands.

Both and Kajabi charge zero transaction fees and offer unlimited marketing emails.

You can try both before committing. Kajabi offers a free trial period of 14 days (or 30 days with our referral link ), while has a free-forever plan that includes 2,000 contacts, affiliate programs, unlimited emails, unlimited students, and full payment options.

Hence, makes it cheaper and easier for beginner creators to set up their whole knowledge business without paying a single dollar.

However, to determine which platform offers the best value for money, we’ll have to compare their paid plans. Startup Plan vs Kajabi Basic Plan:’s Basic plan is a great fit for small creators who want to work on a budget.
Price $27/month $149/month
Online products 10 3
Landing pages 10 Unlimited
Contacts 5,000 10,000
Admin users Unlimited assistant accounts 1
Branding & Custom domains 3 domains Available, but without custom branding
Advanced features Affiliate program Quizzes and assignments

Although both starter plans offer similar features, offers more administrative value for a fraction of the cost.

For example, you can set up an unlimited number of assistant accounts, build up to 10 digital products, access 24/7 email support, and run multiple domains. So you get an easy way to collaborate with your colleagues.

Kajabi’s Basic plan provides more value for money when it comes to course marketing.

Even though its Basic plan offers only three digital products, you can create unlimited web pages to build elaborate courses. It also allows you to manage up to 10,000 contacts (5,000 more than and use student engagement features like quizzes and assignments. Webinar Plan vs Kajabi Growth Plan:
Kajabi offers more value to creators who want to scale their business and client base.
Price $47/month $199/month
Online products 50 15
Landing pages 50 Unlimited
Contacts 10,000 25,000
Admin users Unlimited assistant accounts 10
Branding & Custom domains 10 domains Available
Advanced features 10 API requests/minute Advanced automations

Kajabi really starts to shine with its Growth subscription tier.

For $199/month, you can create and host a podcast show, set up coaching sessions, use AI-supported tools to speed up your creation process, and receive 24/7 customer support. Between both platforms, Kajabi offers a more polished and professional user experience for creators and their students alike. Unlimited Plan vs Kajabi Pro Plan:’s Unlimited plan works best for established educators who manage a large client base.
Price $97/month $399/month
Online products Unlimited 100
Landing pages Unlimited Unlimited
Contacts Unlimited 100,000
Admin users Unlimited assistant accounts 25
Branding & Custom domains Unlimited Available
Advanced features Evergreen webinars Advanced automations has no limits on the Unlimited plan. This is a radical contrast to Kajabi’s Pro plan where there’s a cap on key digital products and customization options.

Despite this limitation, Kajabi offers more online product formats (e.g. podcasts and coaching services). You can also build a branded app that becomes available to your clients on the App Store and Google Play, making it easier for you to keep in touch with them anywhere, anytime.

Winner: offers a free-forever plan that gives immediate access to every feature (except for webinars). Furthermore, its paid plans offer a lot of unlimited key features—including contacts, admin, and domains—for a fraction of Kajabi’s costs. Kajabi’s Growth and Pro plans are a better fit for advanced creators who need more sophisticated tools to scale their online business.

Systeme io vs Kajabi: Pros & Cons Pros Cons
✅ Affordable pricing ❌ Limited digital products
✅ User-friendly interface ❌ No live webinars
✅ Customizable websites ❌ Automation funnels aren’t as intuitive
✅ Extensive payment integration ❌ Limited email and newsletter templates
✅ Many key features unlocked in free plan
Kajabi Pros Kajabi Cons
✅ Powerful online course creation tools ❌ Costly
✅ Live webinars and coaching sessions ❌ Limited website customization
✅ Scales well ❌ No drag-and-drop funnel builder
✅ Modern interface with AI assistant ❌ Limited third-party payment integration
✅ Extensive template library
✅ Intricate email and contact management

Final Verdict: Systeme io vs Kajabi

Small business owners will love while established companies and seasoned infopreneurs will value Kajabi more. Kajabi
Best for:

Small companies and young creators just getting started in the knowledge industry.

Best for:

Experienced creators and larger companies who already have a strong client base.

If you’ve been with us throughout the entire article, you’ll know by now that these platforms aren’t necessarily competitors… They simply serve online creators at different stages of growth. is what you start with in your creator journey while Kajabi is what you graduate to when building a digital enterprise in your industry.

Use if:

  • You just started an online business.
  • You’re a solopreneur or a small company.
  • You want to grow your online presence and sales with landing pages.

Click here to get started with!

Use Kajabi if:

  • You’re an established digital creator or a larger company.
  • You have a significant budget for scaling and marketing your online business.
  • You need an all-in-one platform to collaborate with multiple teammates.
  • You already have an extensive online presence and already generate revenue from your clientele.

Click here to get started with Kajabi and get 30 days for free!


Note: Still looking for a platform that will work best for you? We also compared Ontraport vs Kajabi, Kajabi vs Squarespace, Karta vs Kajabi, and many more. Check out our comparisons here!


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.