Kajabi Pricing In Detail [October 2023]: For whom is it worth it?

Mihael Cacic
Matija Laznik
Anja Jazbinsek
Updated date: October 1st, 2023

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The number one argument for Kajabi’s hefty price tag is its all-in-one offer.

Not only do you cut employee and third-party tool costs, you also save time and effort by running all tools you need for a course business under one roof.

But, are all those features actually worth it or does this all-in-one approach force you to pay for tools you don’t need? Truth is, there’s a sweet spot in Kajabi’s plans for almost every type of entrepreneur.

In this article, we’ll detail Kajabi’s pricing plans and suggest their ideal users. We’ll also address some common pricing concerns and propose alternative platforms for beginner educators on a budget.

Kajabi Pricing: In-Depth Look

Kajabi has three pricing plans that scale up with product, funnel, and customer quotas.

Basic Plan Growth Plan Pro Plan Kajabi Access


$119 annually


$159 annually


$319 annually

+ $99/month

for any plan

Admins and Customers

1 Admin

1,000 Customers

10 Admins

10,000 Customers

25 Admins

20,000 Customers

Doubled quotas

1 Website

3 Products

15 Funnels

Unlimited landing pages

Unlimited marketing emails

1 Website

15 Products

15 Funnels

Unlimited landing pages

Unlimited marketing emails

3 Websites

100 Products

100 Funnels

Unlimited landing pages

Unlimited marketing emails

Doubled quotas
Support Live Chat Support (business hours) 24/7 Live Chat 24/7 Live Chat

Success manager

+ Hero Hub

Additional Features N/A


+ Advanced automations

+ White-labeling

Custom code editor

Code editor

Early access

Try free for 14 30 days

(credit card required)

Kajabi’s three plans: Basic, Growth, and Pro are priced at $149/month, $199/month, and $399/month, respectively. You can get a 20% discount on all plans by paying annually. And you can get a free 30-day trial through our affiliate program 😁

The Kajabi platform also provides an additional paid service, called Kajabi Access — priced at $99/month for all plans, this service includes:

  • Customer support: One-on-one sessions with a dedicated success manager plus weekly office hours with the success team (Hero Hub).
  • Doubled Quotas: More products, funnels, leads, customers, admin users, and websites.
  • Additional features: Code editor plus early access to new products and features.

Kajabi Basic Plan: $149/month

Kajabi’s most affordable Basic plan starts at $119/month on an annual plan (or $149/month for monthly subscriptions).

It includes only three digital products and 1,000 customers (Kajabi counts communities, courses, podcasts, or coaching programs as single products). So, to make the best use of the limited quota, your courses should be high-ticket and won’t demand many customers to reach your aimed profit.

If you’re thinking about a community as a product, you can only have up to 1,000 active members at a time. So it’s best to offer another digital product alongside (like a course) instead of just a standalone community.

But one of the most valuable uses of this plan is to create a paid or sponsored newsletter because that way you can have up to 10,000 contacts.

All in all, Kajabi’s Basic plan doesn’t offer the best value for beginners on a budget compared to other platforms — it’s risky if you’re testing out new ideas. But on the flip side, this plan is a deal if you’re growing a small customer base with a well-thought-out business plan and high-value digital products.

Kajabi Basic Plan: $149/month
Pros Cons
✅ All product types are available ❌ Can’t remove Kajabi branding
✅ Android and iOS app ❌ No affiliate marketing
✅ 200 live session participants ❌ Only three products included

Kajabi Growth Plan: $199/month

The Growth plan is Kajabi’s most popular plan, offering the best value for most online businesses.

Starting at $159/month when paid annually (or $199/month for monthly subscriptions), this plan only costs around $50 more than the Basic plan, but it offers much more in value. You can set up advanced automations, remove Kajabi’s branding from your site (not completely), and grow your business using affiliate marketing.

With only 15 products, the Growth plan is still tight with its quota but you’ll be able to offer a more diverse set of products.

Kajabi’s Growth plan has 2.5x the contacts quota (25,000) and 10x the customer quota (10,000) of the Basic plan. So, it makes sense to upgrade from the Basic plan as soon as you can afford to.

Kajabi Growth Plan: $199/month
Pros Cons
✅ Remove Kajabi’s branding ❌ Limited product quota
✅ Advanced automation ❌ One website
✅ Affiliate marketing

Kajabi Pro Plan: $399/month

Kajabi’s Pro plan starts at $319 per month when paid annually (or $399/month for monthly subscriptions) and it provides the best that Kajabi offers. This plan has everything on the Growth plan plus a custom code editor.

With generous customer and contact quotas, there are few limits to your business growth. The exception is the 100,000 newsletter contact limit, so if it’s growing fast, you’ll likely have to purge your contact list regularly to stay within them.

Kajabi Pro Plan: $399/month
Pros Cons
✅ Custom code editor ❌ No white-labeled app
✅ Generous quotas
✅ Three websites

Ideal Users for Kajabi Plans

There are two major factors to consider while choosing a plan on Kajabi: the size of your business and the diversity of your digital products. Here’s a breakdown of ideal user scenarios based on those two factors.

Choose the Basic plan if:

  • You’ve got 1-3 high-ticket products.
  • You’re targeting a niche market with a small customer base.
  • You need a valuable email service to support your small business.

Choose the Growth plan if:

  • You have an existing customer base.
  • You’re growing an established business.
  • You need more products to educate through stages (eg: beginner/intermediate/advanced).

Choose the Pro plan if:

  • You’ve got a large team of admins.
  • If you have a large number of product ideas.
  • You need different websites for multiple businesses.

Kajabi’s Free Trial

Kajabi offers a 14-day free trial for its Growth plan, but you can get a free 30-day trial if you join using our affiliate link! 😄

The free trial offers everything on the plan of your choice and Kajabi claims that you can generate revenue within a month. However, it has a steep learning curve, so maybe you’ll need more time to understand the platform and build a meaningful customer base if you’re just starting out as a course creator.

To speed up your business launch, the platform provides Kajabi University for learning as well as a prompt customer support team.

Kajabi Pricing: Feature Value

Kajabi provides the best value for educational and marketing tools on one platform.

Kajabi isn’t limited to course creation. It’s a reliable one-stop solution for solopreneurs building their complete personal brand on their own. You can also benefit from individual Kajabi features (like its email newsletter, podcasts, membership sites, and more) to serve a more specialized business.

It allows you to monetize your knowledge with a list of educational products:

  • Courses,
  • Podcasts,
  • Paid communities,
  • Coaching sessions or webinars,
  • Paid or sponsored newsletters.

And to ensure the growth of your business, Kajabi also provides a stack of built-in marketing tools:

  • Email,
  • Analytics,
  • Automations,
  • Funnels,
  • Websites with blogs and landing pages.

Kajabi’s built-in tools have all the necessary functionalities, but their third-party alternatives are more advanced.

As illustrated by the chart below, Kajabi’s list of built-in tools is more valuable when compared to individual third-party alternatives. Note that Kajabi’s Basic plan includes all those tools, not to mention the digital products (courses and more).

There are also additional savings along the way, such as Kajabi’s automation that can mostly replace Zapier and the built-in scheduling tools that replace Calendly in coaching programs.

Of course, most of Kajabi’s built-in tools aren’t as robust as their third-party alternatives. For example, its community features aren’t as extensive as on platforms like Circle.so and Mighty Networks. However, Kajabi provides the most critical features like meetups and forums without burdening business owners with less important details (like interactive post types).

Kajabi limits some branding options, but it ensures a fast setup of a professional client interface.

When it comes to branding, Kajabi’s website builder isn’t up to the level of Wix and top WordPress themes. However, its pre-built templates make it easy to set up a professional website all on one platform, without the distraction of design details.

Kajabi’s highest value is the time and effort saved by bringing all tools under one roof.

Even if Kajabi’s built-in tools lack some features, the fact that you can easily manage them on one platform makes them worth the compromise.

For example, you can use automation to send an upsell offer via email once your students finish a course. These frameworks require less time and technical skills to set up on a single platform.

Check our Kajabi Review article for more details about Kajabi’s features: sales funnel features, marketing features, quizzes & assessments, mobile app, and more.

Kajabi is best for solopreneurs who use most of its tools and products.

In the end, Kajabi’s creators have positioned it as an all-in-one platform. So, the platform is most valuable to those who use most—if not all—of its tools.

If, for instance, you already have a large following on social media, Kajabi’s email marketing tools won’t provide the highest return on your investment. As an alternative, you can consider community platforms, such as Skool or Mighty Networks.

Check our Kajabi vs Skool and Kajabi vs Mighty Networks articles for more details.

Kajabi Pricing: Other Points You Should Know About Kajabi Pricing

Hidden Costs of Kajabi

Kajabi has no hidden costs and it includes all the tools you need to get your business up and running. However, there are some additional costs you’ll likely incur on any platform:

  • Taxes (country-based)
  • Transaction fees (0% on Kajabi)
  • Third-party payment processing fees (PayPal, Stripe)
  • Costs of migrating from other platforms
  • Cost of hiring a Kajabi Expert (exclusively Kajabi cost, if needed)

Kajabi Pricing vs Competitor Pricing

We’ve compared Kajabi to over a dozen alternatives and it’s only second to Teachable‘s top plan in terms of cost. However, we believe that Kajabi has the most valuable plans because of the continuous feature development and its wide array of built-in tools.

Check our Kajabi Alternatives article for more details.

Kajabi Alternatives Pricing

No matter how much value Kajabi offers, it would be costly if you’re just starting out with your business. Its all-in-one features might not be your ideal solution if you need specific educational tools or you rely on certain integrations.

Here are our suggested alternatives based on common concerns about Kajabi’s pricing:

Kajabi Pricing Concerns Competitor Solution Suggested Alternatives
No free plan Free lifetime plan + transaction costs Teachable, New Zenler, FreshLearn, Podia
Limited community features Scalable, engaging community Skool, Mighty Networks
Unneeded built-in tool costs Wide variety of integrations Thinkific
Limited customers Unlimited customers Teachery
Limited products Unlimited courses Teachery, LearnWorlds

Kajabi Pricing: Frequently Asked Questions

How many domains can you use with Kajabi?

You can only have one custom domain on Kajabi’s Basic and Growth plans. For the Pro plan, you can have up to three websites with different domains for each.

How many courses can I have in Kajabi?

You can have up to three courses on Kajabi’s Basic plan, 15 courses on the Growth plan, and 100 courses on the Pro plan. However, these are the product quotas on each plan, so you’ll need to offer fewer courses if you want to monetize other products, like podcasts and communities.

Kajabi Pricing: Our Assessment

In brief, Kajabi is expensive at first glance, but it makes up for it with top-notch features at no additional costs.

If you need a more engaging educational platform or if you prefer third-party tools, try some of our suggested alternative platforms.

Still, compared to the dozen online course platforms we’ve reviewed, Kajabi has the best balance between all features and we can confidently recommend it for the majority of digital product businesses.

Click here to get started with Kajabi!

For more details, check our Kajabi Review and Kajabi Alternatives articles.


Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.
Mihael Cacic
Miha is a writer and an expert in comparative content. After graduating from Physics, Mihael left his job as a software engineer developing SaaS products and began writing about them instead. He gets a kick from writing in-depth, objective, and though through software reviews, knowing his readers will find the best software for their needs.