SEO Glossary
From A to Z

What is Robots.txt File?

The Robots.txt file is a text file that webmasters use to instruct search engine robots (often known as spider bots) on how to crawl their website’s pages.

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What is Pogo-Sticking?

Pogo-sticking is the act of a user clicking on a result in the SERPs, only to immediately click back to the SERPs because the result wasn’t relevant or useful.

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What is Keyword Analysis?

A keyword analysis is a process of investigating, selecting, and targeting keywords with the goal of achieving improved search engine visibility.

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What is SEO Strategy?

An SEO strategy is a holistic approach to researching, planning, and implementing the most effective steps to get more organic traffic to your website.

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What is SEO?

SEO is short for Search Engine Optimization, and it refers to the practice of improving the ranking of a website on search engines like Google and Bing.

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What is On-page SEO?

On-page SEO is the process of optimizing various elements on your website in order to rank higher in search results and drive more traffic to your site.

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What is Local SEO?

Local SEO is a specific type of SEO that is designed to improve the visibility of a website in search results for certain geographic locations.

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What is Content Marketing?

Content marketing is a strategy that involves creating and sharing valuable content with your target audience with the goal of driving profitable action.

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