SEO Glossary
From A to Z

What Is Yoast SEO?

Yoast SEO is a WordPress plugin that helps you optimize your website’s content and improve your site’s ranking on search engines.

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What Is An SEO Audit?

SEO audit is the process of reviewing a website, identifying SEO issues, and providing recommendations on how to fix them. It also determines how a website will rank in search engines.

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What Is Keyword Research In SEO?

Keyword research is the process of finding out which keywords people are searching for in relation to your business, products, or services and using that information to create better content.

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What Is Etsy SEO?

Etsy search engine optimization (SEO) is the process of optimizing your listing, keywords, titles, tags, and descriptions to improve product rankings on the Etsy marketplace.

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What Is Enterprise SEO?

Enterprise SEO is a subset of search engine optimization (SEO) that focuses on optimizing websites for large corporations or organizations.

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What Is A/B Testing In SEO?

A/B testing in SEO, or “split testing”, is a process of making two versions of the same content, showing them to the same audience segment, and comparing their performance.

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What is Amazon SEO?

Amazon SEO is a combination of optimization strategies that help your product listing rank higher on Amazon search results pages.

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What is Robots.txt File?

The Robots.txt file is a text file that webmasters use to instruct search engine robots (often known as spider bots) on how to crawl their website’s pages.

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What is Pogo-Sticking?

Pogo-sticking is the act of a user clicking on a result in the SERPs, only to immediately click back to the SERPs because the result wasn’t relevant or useful.

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What is Keyword Analysis?

A keyword analysis is a process of investigating, selecting, and targeting keywords with the goal of achieving improved search engine visibility.

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What is SEO Strategy?

An SEO strategy is a holistic approach to researching, planning, and implementing the most effective steps to get more organic traffic to your website.

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What is SEO?

SEO is short for Search Engine Optimization, and it refers to the practice of improving the ranking of a website on search engines like Google and Bing.

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