SEO Glossary
From A to Z

Yoast SEO is a WordPress plugin that helps you optimize your website’s content and improve your site’s ranking on search engines.

SEO is the process of improving the rankings of a website on SERPs by improving organic metrics like content quality and backlinks, while SEM is the process of using PPC advertising to drive traffic to a website.

SEO audit is the process of reviewing a website, identifying SEO issues, and providing recommendations on how to fix them. It also determines how a website will rank in search engines.

Schema is a markup language that helps search engines understand the data in your web pages.

Long-Tail Keywords are search queries that are usually three or more words long and are more specific, that’s why they usually have low monthly search volume.

Keyword research is the process of finding out which keywords people are searching for in relation to your business, products, or services and using that information to create better content.

International SEO is the process of optimizing your website for foreign markets. It’s also known as global SEO.

Etsy search engine optimization (SEO) is the process of optimizing your listing, keywords, titles, tags, and descriptions to improve product rankings on the Etsy marketplace.

Enterprise SEO is a subset of search engine optimization (SEO) that focuses on optimizing websites for large corporations or organizations.

A/B testing in SEO, or “split testing”, is a process of making two versions of the same content, showing them to the same audience segment, and comparing their performance.

A slug is a keyword-rich URL that is used to identify a web page.

Amazon SEO is a combination of optimization strategies that help your product listing rank higher on Amazon search results pages.

YouTube SEO is the process of optimizing your videos to rank higher in YouTube search results.

Keyword Density is the frequency with which a keyword or phrase appears on a web page. It is also known as keyword prominence and keyword frequency.

Anchor text is the visible, clickable text in a hyperlink. Other names for anchor text include link title, link text, and link label.

Structured data is a code that you can add to your website to help search engines better understand your site’s content.

Keyword difficulty is a metric that reflects how difficult it is to rank for a given keyword in search engine results pages (SERPs).

Cloaking is the practice of presenting different content or URLs to human users and search engines than what they’re expecting.

Stop words are words that are typically ignored by search engines when indexing web pages for relevancy.

A web crawler, also known as a spider, is a program that visits websites and scrapes data: the content and the HTML structure.

LSI (Latent Semantic Indexing) keywords are simply phrases related to the target keyword in your search engine.

Breadcrumbs are a type of navigation element that helps users understand their location within a website.

The Robots.txt file is a text file that webmasters use to instruct search engine robots (often known as spider bots) on how to crawl their website’s pages.

Pogo-sticking is the act of a user clicking on a result in the SERPs, only to immediately click back to the SERPs because the result wasn’t relevant or useful.

A keyword analysis is a process of investigating, selecting, and targeting keywords with the goal of achieving improved search engine visibility.

Off-page SEO is the process of improving the ranking of a website by linking to it from other websites.

SERP (Search Engine Results Page) is a list of links to web pages that show up in a search query.

An SEO strategy is a holistic approach to researching, planning, and implementing the most effective steps to get more organic traffic to your website.

White hat SEO refers to search optimization techniques that search engines approve of.

SEO copywriting is the art of writing persuasive content that’s distributed through search engines.

Black Hat refers to SEO practices that are against Google’s terms of service.

Technical SEO is enhancing your website’s technical structure to get better rankings on search engines.

An SEO title tag is a concise description of your content made from relevant keywords.

An SEO title tag is a concise description of your content made from relevant keywords.

Keyword cannibalization is when two or more pages on your website are competing for the same keyword.

SEO is short for Search Engine Optimization, and it refers to the practice of improving the ranking of a website on search engines like Google and Bing.