Home » SEO Glossary » What is Black Hat SEO?

What is Black Hat SEO?

by | 19 Jun, 2022

More Definitions

If you link to any of my definitions in your blog posts, send me a message to mihael@21writers.com and I’ll feature your post in my next roundup.

Black hat SEO refers to practices of cheating search engines to gain faster rankings in ways that are against Google’s terms of service.

Even though you can get fast results this way, it doesn’t pay off in the long run — once search engines figure out you are gaming the system, your website will get banned. On top of that, there’s a possibility your affiliate partners or sponsors will drop you as well.

What are popular black hat SEO techniques?

Here is an overview of the most common black hat SEO techniques, make sure not to do any of these.

  • Spinning articles,
  • Keyword stuffing,
  • Running link farms,
  • Sneaky website redirects,
  • Posting duplicate content,
  • Using doorway pages on the website,
  • Manipulating links (including affiliate links),
  • Reporting competitors without a good reason,
  • Having hidden links or text within page content,
  • Running negative SEO campaigns on competitors,
  • Managing guest posting networks and sharing guest posts among them,

How to report black hat SEO techniques?

In case you notice your website is getting attacked with black hat SEO techniques, you will need to take immediate action.

You can file a web spam report via the Google Webmaster Tools; but be careful, the process of reporting spam falsely using this tool can be considered as black hat SEO under the right conditions.

Understanding the risks of black hat SEO.

If you are new to SEO, black hat methods will look appealing.

However, it is also important to be aware of the negative consequences that come along with it. Most websites that use black hat SEO techniques end up losing their search engine rankings: they don’t deliver long-term results. When there is an update in search engine algorithms, your website will likely go down.

It is also important to keep in mind that black hat SEO can result in poor overall user experience.

For example, if you stuff your web pages with keywords, people will have a difficult time understanding the content. This will increase bounce rates and you will lose your rankings.

Mihael D. Cacic
“Digital Marketing Mad Scientist”

Physicist turned SEO Content Marketer. For the past few years, Mihael worked with many big SaaS and service businesses helping them rank higher and get more customers. Now here to share his secrets on how to make hyper-profitable blogs in hyper-efficient ways.

Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.”

Sujan Patel

Founder, MailShake

Most recent win:

Mihael Cacic Signups

Increased monthly signups from 20 to 200/month in 7 months for one client.

Saying that Mihael is a content marketing guru is an understatement. His attention to detail is on another level. He doesn’t give room to the slightest mistake and makes sure each piece is the best out there.

Martin Angila

Writer, Notch Content

Mihael is brilliant, organized, considerate, and honest. A rare mix in today’s world. He is extremely analytical and can grasp complex topics quickly. If you’re looking to grow your blog, listen to Mihael – he knows what he’s doing.

Lia Parisyan Schmidt

Brand Strategist