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What is Keyword Analysis?

by | 24 Jun, 2022

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A keyword analysis is a process of investigating, selecting, and targeting keywords with the goal of achieving improved search engine visibility.

The aim of keyword research is to help you understand:

  • What your customers are searching for
  • How often they are searching for it
  • Which keywords will help you rank higher in SERP results

There are many different methods of keyword analysis, but at its core, the process always comes down to understanding your customer’s needs and desires.

Once you know what your customers want, you can select the keywords that will help you rank higher in SERP results and get more traffic to your website.

How to Do Keyword Analysis

The first step is to understand what keywords your customers are searching for. To do this, you can use a variety of methods, including:

  • Keyword research tools
  • Competitor analysis
  • Customer surveys

Once you have a list of potential keywords, it’s time to start analyzing them. To analyze keywords, you’ll need to look at a variety of factors, including:

Search volume

This is the number of people searching for a particular keyword each month from search engines. The higher the search volume, the more potential traffic you could get from ranking for that keyword.


This is a measure of how difficult it will be to rank for a particular keyword. The higher the competition, the more effort you’ll need to put into your SEO (search engine optimization) campaign to rank for that keyword in search engines such as Google.

Keywords your competitors use will need a little more effort and keyword research so that you can take their spot and come out on top in search queries.


This is a measure of how well a particular keyword aligns with your website’s content. The more relevant a keyword is to your website, the more likely you are to rank for it.


Once you’ve analyzed your keywords, you can start selecting the ones that you want to target.

To do this, you’ll need to balance the above factors: search volume, competition, and relevance.

The goal is to select a mix of high- and low-competition keywords that are relevant to your website and that you can realistically rank for. This is why keyword research is so essential.

Why Is Keyword Analysis Important?

Marketing is inherently analytical. It’s critical to assess marketing outreach and performance for resources to be correctly allocated and maximize market reach.

Search marketing is no exception, so analyzing keywords and keyword research should precede any other activity. Keyword analysis helps you do the following:

1. Optimize Your Spend

Increase your budget for successful keywords and cut back on ineffective outlays by distributing them more widely. Keyword research is worth the extra cost as it can boost organic search results.

2. Expand Your Reach

Look for new opportunities to target related keywords and search terms that you may be missing out on.

Create a list of keywords to bid on for paid search or to use as the foundation of a new SEO campaign. Be sure to know and understand your search intent before you finalize your list.

3. Get Ahead of the Competition

Use keyword analysis to understand how your competitors are ranking and what they’re doing to get there. You can then adjust your own campaigns accordingly.

Be sure to prioritize keywords with high search volume and low competition, as these will be the easiest to rank your web page for.

In your keyword research, you should also focus on long tail keywords which are more specific and usually have less competition.

Finally, make sure to target relevant keywords that align with your website’s content. The more relevant a keyword is to your website, the more likely you are to rank for it.

4. Improve Quality Score

Achieve a higher quality score by using more relevant keywords in your ad groups, which can result in lower costs per click.

Creating a google ads account and using their keyword planner tool is a great way to find relevant keywords.

5. Increase Conversions

Identifying and focusing on high-converting keywords is beneficial for both conversion rate optimization and return on investment (ROI).

6. Eye Trends and Changes

By continually monitoring your keyword rankings, you can identify any sudden changes or shifts in position.

This could be indicative of a larger problem, such as a Google penalty, which may need to be addressed immediately.

Be sure to understand your target audience needs and how they change over time so you can keep your keywords relevant.

Keyword analysis should be an ongoing process as part of your larger SEO strategy.

This will help you to keep track of your progress, identify any new opportunities, and make adjustments to your campaigns as needed.

7. Prioritize Your Time

With an understanding of which keywords are driving the most traffic and conversions to the search engine, you can prioritize your time and energy to focus on these terms first.

8. Save Time on Reporting

By automating your keyword ranking reports, you can save valuable time that can be used elsewhere.

9. Find New Markets and Opportunities

By expanding your keyword list, you can target new markets and niches that you may have otherwise overlooked. Attempt to include potential customers from different countries, regions, and industries.

How Do You Know SEO Keyword Research is Working?

To track the effectiveness of your keyword research, you’ll need to track your website’s search traffic and conversion rates.

If you see a significant increase in traffic and conversions after implementing your keyword strategy, then you can be confident that your efforts are paying off and you’re reaching your target audience.

Google Analytics can provide you with detailed information on your website’s traffic and conversion rates.

You can also use tools like Moz Keyword Explorer and Google AdWords Keyword Planner to track your keyword rankings.

By tracking your website’s traffic and conversion rates, you can assess the effectiveness of your keyword strategy and make necessary adjustments.


A keyword analysis is a critical process for any business that wants to improve its search engine visibility and organic traffic.

By understanding your customer’s needs and desires, you can select the keywords that will help you rank higher in SERP results and get more traffic to your website.

Keyword research also gives you access to long tail keywords, which are more complex and offer more advanced keyword phrases to bring in more traffic.

Following a few simple steps for keyword research, you can then conduct a keyword analysis that will help you improve your marketing outreach and performance.

Mihael D. Cacic
“Digital Marketing Mad Scientist”

Physicist turned SEO Content Marketer. For the past few years, Mihael worked with many big SaaS and service businesses helping them rank higher and get more customers. Now here to share his secrets on how to make hyper-profitable blogs in hyper-efficient ways.

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