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What is Local SEO?

by | 6 Jun, 2022

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Local SEO is a specific type of SEO that is designed to improve the visibility of a website in search results for certain geographic locations.

It’s important because it allows businesses to be found by people who are searching for products and services in their local area. In order to rank well in local search results, businesses need to make sure that their website is optimized for local keywords and that they have a strong online presence in local directories.

What is the difference between Local SEO and SEO?

Search Engine Optimization, or SEO, is the process of optimizing a website for Google search with the goal of getting more traffic to your website.

Local SEO, on the other hand, is a subcategory of SEO that specifically targets local audiences. For example, someone might search for “restaurants in New York” or “plumbers in Chicago.” Your business can rank on Google for these search queries by optimizing map listings, creating localized content, and building citations on local directories and business listings.

As a result, Local SEO is often seen as being more targeted and effective than general SEO effort.

Why is Local SEO Important?

Despite the fact that we’re living in the digital age, most businesses still rely on foot traffic for a significant portion of their revenue.

That’s where Local SEO comes in. By optimizing your website and online presence for local search terms, you can make it easier for potential customers in your area to find you. In addition, Local SEO can help you to stand out from the global competition because Google prefers to serve local results to local searches.

As a result, investing in Local SEO is a great way to ensure that your business is visible to the people who matter most – your local community.

Is Local SEO an effective way to reach new customers?

Yes, Local SEO is an effective way to reach new customers in your local area for three reasons:

1. Local Searches are extremely valuable

When people search for local businesses online, they are more likely to convert into customers than if they had found the business through a national or international search. This is because people searching for local businesses are usually ready to buy, and they trust businesses that are closer to them.

2. Local SEO helps you to stand out from your competitors.

If you are the only business in your area that is optimized for Local SEO, you will be more visible to potential customers than your competitors who are not using this strategy.

3. Local SEO is a cost-effective way to reach new customers.

It is less expensive than traditional marketing methods such as print or television advertising, and it allows you to target your marketing efforts specifically to people in your local area who are most likely to be interested in your products or services.

By using Local SEO, you can easily reach new customers without breaking the bank. — Mihael

Who should use Local SEO

If you have a brick-and-mortar business, particularly one that relies on customers from a specific area, local SEO can be a vital part of your marketing strategy.

There are businesses like:

  • Bakeries
  • Hair Salons
  • Restaurants
  • Coffee Shops
  • Spa & Wellness
  • Fashion Boutique

In short, anyone who sells direct, human-to-human experiences.

How do I start Local SEO?

There are a few ways how you can start optimizing your local online presence:

1. Make sure your website is optimized for Local SEO.

This means including your city and state in your title tags, meta descriptions, and other relevant places on your site.

2. Claim your Google My Business listing.

This will help ensure that your business shows up in local search results.

3. Get listed in online directories.

These can help potential customers find your business when they’re searching for businesses in your industry.

4. Make sure your NAP is consistent across the web.

NAP stands for name, address, and phone number. It helps Google (and potential customers) know that they can trust your business information.

5. Encourage customer reviews.

Positive reviews can do wonders for your Local SEO efforts.

Following these tips can help you get started with Local SEO and start seeing some great results for your business!

Cost of Local SEO

The cost of Local SEO depends on a number of factors, including

  • the competition in your area;
  • the keywords you want to target;
  • and the location of your business.

Generally speaking, businesses can expect to spend between $500 and $5,000 per month on Local SEO services. However, some businesses may need to invest more in order to achieve their desired results.

The best way to determine the cost of Local SEO for your business is to consult with a qualified SEO consultant or agency. They will be able to assess your needs and formulate a personalized plan that fits your budget.

Mihael D. Cacic
“Digital Marketing Mad Scientist”

Physicist turned SEO Content Marketer. For the past few years, Mihael worked with many big SaaS and service businesses helping them rank higher and get more customers. Now here to share his secrets on how to make hyper-profitable blogs in hyper-efficient ways.

Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.”

Sujan Patel

Founder, MailShake

Most recent win:

Mihael Cacic Signups

Increased monthly signups from 20 to 200/month in 7 months for one client.

Saying that Mihael is a content marketing guru is an understatement. His attention to detail is on another level. He doesn’t give room to the slightest mistake and makes sure each piece is the best out there.

Martin Angila

Writer, Notch Content

Mihael is brilliant, organized, considerate, and honest. A rare mix in today’s world. He is extremely analytical and can grasp complex topics quickly. If you’re looking to grow your blog, listen to Mihael – he knows what he’s doing.

Lia Parisyan Schmidt

Brand Strategist