Off-page SEO (also known as “off-site SEO”) is the process of improving the ranking of a website by linking to it from other websites. It refers to optimization taken outside of your website.
Simply put, off-page SEO helps search engines understand what others think about your product, services, or website.
Off-page SEO includes:
- Building links to your site from other sites.
- Creating content that others want to link to and share.
- Getting mentions in blogs, forums, and social media.
- Obtaining links from high-authority sites and directories.
Why is Off Page SEO important?
Off-page SEO is important because it helps you rank higher in the SERP (search engine results page).
If people are linking to your website or sharing your content on social media, that’s a good sign that your website is relevant and valuable. Google can sense that and, as a result, rank your website higher. This way you get more visitors, make more sales, and generate more revenue.
How To Boost Off-Page SEO With Backlinks
Building backlinks is at the heart of off-page SEO.
Search engines use backlinks as indications of the content’s quality, so a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
One of the most effective ways to get relevant and user-friendly backlinks from authoritative websites is by Building Broken Links.
When you find a website with broken links, contact the owner of the website and let them know about the broken links. Offer to replace their link with your links to similar content. This is a great way to secure high-quality backlinks on the website you helped.
Bonus Off-Page SEO Techniques To Try
Here are some techniques to try Off-Page SEO for your website:
- Brand Mentions: Engage with your social media audience and provide value when possible. This will increase your brand mentions and establish authority and trust
- Commenting: Leave relevant comments on blogs. This builds a relationship between you, the blog owner, and other commenters.
- Forums: Participate in forum discussions in your industry. Respond to threads and offer advice and suggestions.
- Influencer Outreach: Reach out to well-known influencers in your field and ask for their feedback, quote, or review. The relationship you can build with these influencers can help you leverage their authority to increase yours
- Guest Blogging: Write guest posts on sites in your industry. This will introduce your brand to a new audience and help you build links from your posts.
- Social Networking: Engage and leverage your social network to increase the reach of your content.
- Social Bookmarking: When you share interesting content that drives people to save and share your content on social bookmarking sites like Reddit and get a boost on Google SERPs.
- Questions & Answers: This is an extension of posting on forums. Be active on sites like Quora, Yahoo Answers, etc. to boost your presence online and drive people to your site. Provide helpful and genuine information and build your reputation.
