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What is SEO Strategy?

by | 22 Jun, 2022

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An SEO strategy is a holistic approach to researching, planning, and implementing the most effective steps to get more organic traffic to your website. This includes:

  • Extensive Keyword Research
  • Optimizing your site for On-page SEO
  • Optimizing your site for Off-page SEO
  • Optimizing your site for Technical SEO
  • Improving your website design
  • Improving user experience
  • Improving old content

In other words: an SEO strategy is the process that you follow when you want to get more organic traffic, achieve higher conversions, and grow your site’s topic authority.

Why should you have an SEO strategy?

It is important for all website owners to have a well-defined SEO strategy because it helps them remain on track as they create content.

You should never randomly create content that you assume people are searching for, instead, make sure that you create content people search for. This will eventually help you to make sure that your content is seen on search engines.

Detailed information on what exactly you should be doing should be included in the SEO strategy. Then you just need to follow it and you will end up with the results you want.

How to create a winning SEO strategy?

Here are some useful tips on how you can create a winning SEO strategy..

Do keyword research

Keywords play a major role in your search engine rankings so you need to give priority to keyword research in the SEO strategy. This is where you should be mindful of both short-tail keywords and long-tail keywords.

Define the most valuable pages

Some pages of your website will attract more traffic from search engines than others. You should create your SEO strategy in a way that you focus more on those pages. This will let you get maximum use out of those pages to ensure business success.

Do competitor analysis

Doing competitor analysis helps you figure out what they are doing to secure better rankings on search engines; so you can then do it better and steal their ranks.

Focus on technical SEO and user experience

Technical SEO is where you enhance technical aspects of your website, which can make your website search engine-friendly.

Along with that, you should also make your website user-friendly. That way you can easily make your website SEO-friendly and people-friendly. When both these aspects are present, you can end up attracting more traffic to your website with ease.

Mihael D. Cacic
“Digital Marketing Mad Scientist”

Physicist turned SEO Content Marketer. For the past few years, Mihael worked with many big SaaS and service businesses helping them rank higher and get more customers. Now here to share his secrets on how to make hyper-profitable blogs in hyper-efficient ways.

Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.”

Sujan Patel

Founder, MailShake

Most recent win:

Mihael Cacic Signups

Increased monthly signups from 20 to 200/month in 7 months for one client.

Saying that Mihael is a content marketing guru is an understatement. His attention to detail is on another level. He doesn’t give room to the slightest mistake and makes sure each piece is the best out there.

Martin Angila

Writer, Notch Content

Mihael is brilliant, organized, considerate, and honest. A rare mix in today’s world. He is extremely analytical and can grasp complex topics quickly. If you’re looking to grow your blog, listen to Mihael – he knows what he’s doing.

Lia Parisyan Schmidt

Brand Strategist