White hat SEO refers to search optimization techniques that search engines approve of.
There’s no need to think twice when you use white hat SEO techniques to improve the rankings of your website. It might take time for white hat SEO techniques to deliver results, however, you’ll never be disappointed because your sites won’t get blacklisted by Google.
If you use any of the black hat SEO techniques, you will end up getting your website banned on search engines. That’s because black hat SEO techniques are not approved by search engines.
If your business website gets banned from Google, you’ll lose all your traffic. Even if you can appeal, there is no guarantee that your website will be re-listed, so it’s important to always stick to white hat SEO techniques.
White hat SEO is all about ranking your website while playing by the rules. Let’s take a look at some of the most important search engine rules, which you should follow.
The content you publish should be readable, unique, and factual. On top of that, you need to make sure that it’s authoritative and relevant.
Making your visitors happy will improve engagement and reduce bounce rates: both of these are important rankings factors.
You need to have a clear understanding of your visitors and be mindful of what they’re looking for. On the other hand, you should optimize your website content by including keywords with the right density. You should also format your content for people who skim-read, by using images and videos.
Most people nowadays are on their mobile devices. In case your website is not mobile-responsive, you will lose them. On top of that, search engines also don’t like to give ranking priority to websites that are not mobile responsive.
Regardless of what your website is all about, you should always stick to white hat SEO strategies. It’s not worth taking the risk of being penalized by search engines. It can have devastating effects on your business.