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What is White Hat SEO?

by | 21 Jun, 2022

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White hat SEO refers to search optimization techniques that search engines approve of.

There’s no need to think twice when you use white hat SEO techniques to improve the rankings of your website. It might take time for white hat SEO techniques to deliver results, however, you’ll never be disappointed because your sites won’t get blacklisted by Google.

Why should you focus on white hat SEO?

If you use any of the black hat SEO techniques, you will end up getting your website banned on search engines. That’s because black hat SEO techniques are not approved by search engines.

If your business website gets banned from Google, you’ll lose all your traffic. Even if you can appeal, there is no guarantee that your website will be re-listed, so it’s important to always stick to white hat SEO techniques.

What are the most effective white hat SEO techniques?

White hat SEO is all about ranking your website while playing by the rules. Let’s take a look at some of the most important search engine rules, which you should follow.

1. Create valuable content

The content you publish should be readable, unique, and factual. On top of that, you need to make sure that it’s authoritative and relevant.

2. Make visitors happy

Making your visitors happy will improve engagement and reduce bounce rates: both of these are important rankings factors.

You need to have a clear understanding of your visitors and be mindful of what they’re looking for. On the other hand, you should optimize your website content by including keywords with the right density. You should also format your content for people who skim-read, by using images and videos.

3. Make the website mobile friendly

Most people nowadays are on their mobile devices. In case your website is not mobile-responsive, you will lose them. On top of that, search engines also don’t like to give ranking priority to websites that are not mobile responsive.


Regardless of what your website is all about, you should always stick to white hat SEO strategies. It’s not worth taking the risk of being penalized by search engines. It can have devastating effects on your business.

Mihael D. Cacic
“Digital Marketing Mad Scientist”

Physicist turned SEO Content Marketer. For the past few years, Mihael worked with many big SaaS and service businesses helping them rank higher and get more customers. Now here to share his secrets on how to make hyper-profitable blogs in hyper-efficient ways.

Mihael is a digital marketing mad scientist. He’s a sharp marketer with high energy and lots of ideas. The work he did leveled up our whole team.”

Sujan Patel

Founder, MailShake

Most recent win:

Mihael Cacic Signups

Increased monthly signups from 20 to 200/month in 7 months for one client.

Saying that Mihael is a content marketing guru is an understatement. His attention to detail is on another level. He doesn’t give room to the slightest mistake and makes sure each piece is the best out there.

Martin Angila

Writer, Notch Content

Mihael is brilliant, organized, considerate, and honest. A rare mix in today’s world. He is extremely analytical and can grasp complex topics quickly. If you’re looking to grow your blog, listen to Mihael – he knows what he’s doing.

Lia Parisyan Schmidt

Brand Strategist