In the past two years, I’ve worked with multiple 7-figure SaaS companies.

I was a content marketing manager, editor, and hiring specialist; assembling and training world-class teams of SaaS content writers from scratch. These companies were in hyper-competitive niches so I had to learn how to spot talent and mold it to perform at peak levels.

But when I delved deeper into freelancing, I discovered that not all SaaS companies want in-house teams…

Hiring in-house is becoming riskier;

With the looming economic turbulence, companies don’t want to risk hiring & training in-house employees only to let them go three months later.

Instead, they prefer hiring my writers on a week-by-week basis to scale content production up/down as they need. As well as:

  • Get fast turnarounds
  • Follow branding guidelines
  • Have consistent, reliable quality of native English speakers

I’ve Hired And Trained A World-Class Team Of Saas Content Writers, So You Don’t Have To.

All packaged in an agency that can seamlessly integrate into your in-house team or get the job done completely autonomously.

With this team, I’ve:

  • Written blog posts that ranked #2 in 13 hours after publishing
  • Increased one client’s product signups by 10x in 6 months using their blog
  • Written specialized, actionable articles that consistently convert by more than 10%
  • Used special optimization techniques to convert struggling articles into first-page star performers

But more on that later.

Cost Of My Saas Content Writing Team Working For You.

The cost depends on your niche, the length of your articles, and any other requirements.

To calculate it, use our 24/7 instant pricing calculator. (email address not needed)

If the cost fits the budget, get in touch with me here.

Read On To Learn:

  1. Why it’s hard to find good SaaS content writers
  2. What I’m doing about it
  3. How we create jaw-dropping content
  4. Benefits of working with Mihael & Team
  5. What my SaaS content writers can do for you

My Past Experience: Why It’s Hard To Find Good Saas Content Writers, Able To Create High-Quality Content That Drives Results

When I got the opportunity to start my SaaS content writing service I was hesitant.

That hesitation came from my experience as a content writer & content engineer working for the SaaS legend Sujan Patel. I needed a team of SaaS content writers—either external or internal—that would execute my strategy to my high standards.

I tried SaaS content agencies and only got disappointment.

The quality was a mixed bag.

Some articles were amazing, while others were such a mess that I was ashamed to publish them. They would never rank — and if they did, they would hurt the brand. I knew it was the agency managers’ fault who didn’t know how to write themselves, so they couldn’t guide and train their writers.

So I went straight to the roots.

I tried hiring SaaS writers.

I went through hundreds of applications, interviews, and test projects. I guided, gave feedback, and trained many writers. In the end, I was able to create an outstanding team that helped me achieve great results for Sujan.

But the best part?

During this process, I discovered 5 reasons why 99% of SaaS content writing agencies produce garbage content for their clients.

Reason 1: Writers Don’t Understand How The Organic Funnel Works

“Why would they? They’re not strategists or SEOs.”

That’s a valid point; as a content writer, I thought so too.

But writers will make worse decisions if they don’t have the knowledge of a strategist or SEO expert because they don’t understand the basic concepts that these experts do.

And the most basic concept is the organic funnel.

You see, the organic funnel gives insights into what the Google user’s intent is and how to educate them to push them further toward becoming your customers.

Content Marketing Funnel

Content Marketing Funnel Visualized by Ella J Designs

Writers who understand this concept are more efficient at getting people into your business. That’s because their content is designed from the get-go to push towards the sale.

But most writers never learn about the organic funnel.

Combine this with the fact that SaaS content writers have to write for extremely saturated niches with fierce competition where every metric counts and you get a recipe for disaster.

Reason 2: Writers Don’t Have Enough Structure And Support

Imagine hiring an agency to write 10 articles per month but each article is of different quality.

  • Some have great formatting that breaks up text beautifully; while others have unreadable blocks of text.
  • Some have great flow that pulls you in; while others are just plain boring.
  • Some have grammar errors and need extensive editing; while some could be featured in literary museums.

If writers don’t have internal SOPs, “quality control” checklists, and editor’s feedback, they won’t consistently produce top 1% content.

It’s that simple.

Writing is a team effort.

What writers do best is write. Sure, it’s a plus if they know SEO or kick-ass research, but their primary job should be writing, and they should get the support they need to decrease as much work that isn’t theirs as possible.

Yet most agencies only give their writers a brief (if that). They tell them to “just write something” and after it’s done, most won’t even quality-check it before handing it to you.

With a system like this, you’ll get an article that needs more editing at best, and a complete rewrite at worst.

Reason 3: Writers Don’t Have Training In Copywriting, Which Leads To Bad Content-Market Fit

The no.1 most important thing in copywriting is understanding the audience you’re writing for.

You can write the best copy on the planet, but if it isn’t written for the right audience, it won’t be successful.

Since most writers these days don’t come from a copywriting background, you’ll rarely get articles that are tailor-made for your exact audience — these won’t perform because readers won’t even scroll past mediocre intros and titles, let alone read any content.

Reason 4. Solo Content Writing

Many writers have a “lone-wolf” mentality that comes from freelance writing — and that’s a problem.

They don’t want the client or the agency to see their first drafts; or hear feedback before the piece is finished.

Their logic is:

  1. get the article done as fast as possible,
  2. don’t interact with the client,
  3. get paid.

They’re afraid their clients might think they’re bad and cancel the contract.

Some even think that their clients can’t contribute to the article’s quality because “they don’t know anything about writing”.

But that means if the writer jumps on the wrong train of thought just once during writing, the finished piece will be a complete miss. They’ll have to rewrite the article: costing you additional time, money, and energy.

Everyone has blind spots, no matter their writing skills.

Reason 5. Standard Resources On Learning How To Write Are Superficial, Useless, And Outdated

Most learn to write blog content by:

  • Trial & error,
  • Following their intuition,
  • Reading “how to write a blog” articles.

These approaches might work for home cooking or personal development blogs, but they aren’t going to be effective when trying to rank for difficult SaaS keywords where you need to understand how a product works.

Software companies invest millions into their content creation teams:

  • Training them,
  • Running A/B tests,
  • Hiring world-class consultants.

Once they “crack the code”, they don’t share their secrets; it’s their competitive advantage.

This means there are no publicly available up-to-date resources for writers to get the training they need to compete in this difficult content ecosystem.

My Strategy For Delivering Top 1% Content Writing Services

Solution 1: Write For The Ideal Customer – Like A SaaS Copywriter

The first step is deeply understanding the customer and their wants and needs.

Writing with this in mind ensures that the content is matched to serve the reader’s intent as closely as possible – we don’t want to create articles for everyone, only for your best customer personas. We do that by:

  • Collaborating with your digital marketing team,
  • Analyzing your existing customer base,
  • And interviewing your sales team.

By writing for your ideal customer we don’t only attract more of them, but we also ensure that they are:

  • Way easier to convert into returning customers;
  • Easier to serve: allowing you to scale more efficiently;
  • In love with your product/service: helping you market with word of mouth.

That’s why I train all of my writers to understand the ICP (ideal customer profile), know what the readers are looking for, and serve them high-quality, relevant content.

Solution 2: Understanding The Organic Funnel

Understanding the organic funnel is essential for great writing.

That’s because your readers will be way more engaged with content that meets them at their stage in the buyer’s journey.

For example, if you opened this article and it started with “What is a SaaS Content Writer”, you’d be turned off because you already know that: it’s too generic. But because the article dove straight into my SaaS content writing backstory and why it’s so hard to find a good SaaS content writing agency… you’re still here reading :).

So if writers understand what the user is looking for, their articles will perform way better.

In our process, we make sure the writer knows exactly how their piece will fit in your organic funnel.

Our writers work closely with editors and strategists. This tightens the feedback loop and ensures the article will do its job exactly as the strategist intended.

This means the readers get what they want, google gets what it wants, and—most importantly—you get what you want.

Solution 3: Writing Is A Team Effort

I have a lot of engineering friends.

No matter what problem you give them, they will deliver a solution…

Yet the solution will usually be hard to understand, not compatible with any other system, and convoluted because they got stuck on a train of thought that didn’t let them see other possibilities.

But put the same engineer in a team, and you’ll remove all those problems.

The same is true for writers.

They need to talk with other specialists to deliver the perfect article. For example:

  • Strategists help them understand what the article’s goal is, who it serves, and what the structure should look like.
  • Editors help them make the content more readable; with better flow and less fluff.
  • SEO specialists help them optimize the articles for Google search algorithms and ensure they will rank as intended by the strategist.

Constantly talking with other specialists means the writer won’t get stuck in a thought cycle — which is especially problematic with long-form content. It also means they can focus only on research and writing: decreasing their cognitive load and increasing the probability of creating an outstanding piece of content.

So writing, like engineering, is better done as a team effort with internal collaboration. Or as my engineering friends would say: “in a closed-loop system with negative feedback.”

Solution 4: Result-Backed Learning Material

I spend the majority of my days on the front lines.

  • Writing,
  • Testing,
  • Learning,
  • Experimenting.

I’m constantly analyzing content ranking in the first spots and content that isn’t. I’m also constantly analyzing boatloads of trial submissions from writers that want to join our team…

I’ve delved deep into learning why a piece of content works, and why it doesn’t.

This knowledge is my competitive advantage, and I only teach this 1-on-1, to the writers I work with long-term.

I can tell the fluff from the gold.

The team of content writers I’ve trained is top-notch and our case studies speak for themselves.

Solution 5: SOPs For Producing Advanced, Industry-Specific Content

Our team has produced specialized content for B2C and B2B SaaS companies in many different fields:

  • SaaS for photography
  • Email marketing
  • Lead generation
  • Data science
  • Chatbots
  • Marketing automation
  • Advertising platforms
  • Hiring & HR
  • Customer data platforms
  • Hosting providers
  • Employee engagement
  • Performance management
  • Headless CMS
  • Grant search engines

Just to name a few.

The reason why we can stroll into any niche—no matter how specific or difficult—and outrank even the biggest competitors is simple:

We don’t pretend to be the experts. Instead, we apply a journalistic approach to writing: we interview your experts and let their ideas drive the piece.

By combining your expert knowledge and our writing, we can create true thought-leadership pieces that differentiate your brand and make it stand out in any niche.

This means the content we deliver isn’t “regurgitated nonsense”, and actually creates lots of brand equity with any reader, no matter how sophisticated they are.

Alright.

Now I’ll walk you through a 10-step writing process I’ve developed for my team, which systemizes the whole writing process and makes sure that any article we produce performs on world-class levels.

How We Work: My World-Class “10-step” Writing Process

Everyone on our team goes through an elaborate training & coaching process created by yours truly.

  1. The Strategist is responsible for overviewing the whole creation process. He takes the client’s order and creates a brief with the distribution channel in mind (SEO; viral; paid distribution, etc.). Before proceeding, the direction of the brief is confirmed by the client.
  2. The Strategist improves the brief by adding any missing details and schedules interviews with experts if necessary.
  3. He gives all the material to writers and makes sure they understand the client’s goals.
  4. The Writer writes the content, performs additional research, or employs journalistic skills and makes your expert’s knowledge the driver for the piece.
  5. The Editor proofreads everything—but more importantly—makes sure the content flow and argument flow are on point. They also check if reading is a pleasant, clear, and extraordinary learning experience by ensuring every question is answered and no details were missed.
  6. If necessary to improve the reader’s experience, the Designers create branded graphics and compress complex concepts into clear images.
  7. Professional, third-party Beta Readers, give additional perspective without emotional attachment.
  8. The SEO expert optimizes the article for search engines with technical, on-page SEO, and NLP optimization.
  9. The Copywriter writes click-worthy meta titles and meta descriptions, optimizes the URL, suggests 5 interlinks from existing articles to this one, and 5 external links from this article to high-quality sources
  10. The Link Building expert performs anchor text analysis and estimates the backlink profile needed to make this article rank and hands the information to the client.

Results Of My World-Class “10-step” Writing Process

Result 1) Ranking 2nd Spot 13 Hours After Publishing

This is what an awesome content strategist can help you achieve.

The strategist identified a content gap for one of our client’s topics and the resulting article started ranking in the 2nd spot 13 hours after publishing. This is a sales-focused article, so as a result, it’s also highly profitable for the client.

H3: Result 2) Extremely High-Converting Articles

They say the industry-standard conversion rate per article is 1%-2%, I say they just don’t know how to write high-conversion articles.

The image below shows the contrast between one of our client’s previous articles (in grey) vs the articles we wrote for them (white).

After we came along, we managed to 10x the signups from their blog in just 6 months.

Here is the above graph in numbers:

H3: Result 3) Reoptimizing Poorly Performing Content

This was part of a short project we did for one client, where we reoptimized their content to make it more SEO-friendly.

When it was first published, it started ranking in the top 20, after which Google decided to nuke it to oblivion, even though the content quality was solid.

After we reoptimized the article, it immediately started ranking in the top 3 and stayed there.

Benefits of working with a SaaS Content Writer & Team Trained By Mihael Cacic

I’ve experienced the difficulties of content writing for B2B SaaS firsthand.

That’s why our services are as adaptable as possible.

On-time Delivery

On-time delivery or your money back + interest.

Unlimited Revisions

We take your or your team’s input during the writing process, so this shouldn’t be an issue.

But if for some reason you don’t like what we produced, you can count on us to work with you until we’ve satisfied your needs.

Extremely Optimized Content – From All Angles

We make sure every article we create has the best chance it possibly can to perform as intended.

We make sure its on-page and off-page SEO is flawless, run it through NLP optimization, optimize the UX with great formatting, design, and graphics, and proofread it multiple times.

Strictly Following Branding Guidelines And Tone — Or Your Money Back

We ensure every piece fits within your SaaS brand’s guidelines.

What my SaaS Content Writers & Team Can Do

Educate And Attract New Customers

Writing for SaaS products is different than writing for most industries because readers may not have a grasp on how a solution can help them.

For example, when looking for a smartphone, readers will already understand what the product looks like, what it’s for, and how to use it.

But that isn’t the case for most innovative SaaS products.

Your visitors might not know about the benefits of your product, or even how it works — they may not even conceptually understand what a SaaS product is.

We help you by attracting and educating customers.

And we do this with compelling and informative content, that’s tailor-made for each visitor, no matter where in the buyer’s journey they are. We speak to their needs and address their pain points, positioning your product or service as the ideal solution and turning prospects into customers.

Explain Complex Ideas In A Simple-To-Read Manner

Your visitors are looking for information at different stages of their journey.

But if they have to spend a lot of time on your sites just to find and understand what they’re looking for, they’ll go look elsewhere.

Think about it. If you have to strain yourself to understand an article, you’ll go look elsewhere to see if anyone has an easier explanation.

That’s why it’s important your content is presented in a way that readers can understand easily.

Now, when we talk about simplifying, we don’t mean dumbing down.

With our journalistic approach, we make sure your expertise is at the center of each technical article, we make sure that the ideal reader—no matter how knowledgeable— can follow along and learn from them.

Write Content That Can Penetrate Even The Most Competitive Markets

This is important because SaaS products and services are often complex and require a lot of understanding from customers.

This means the time for a prospect to turn into a customer can be long and they need a lot of information before they even start considering which product to buy.

This is where understanding the organic funnel and user intent is crucial.

With a deep understanding of both, our team can help you penetrate markets that most other agencies will call impossible or “not worth their time”.

Find The Right Intent Behind Search Keywords That Bring In New Leads, Traffic, Awareness, Or Backlinks — Depending On Your Goals

The most important thing for a SaaS business is to have a clear understanding of the target market and what needs and wants it has.

This helps you identify what your target audience is looking for and how you can better serve them. We analyze the intent behind keywords, so you can create more targeted and effective marketing and sales strategies that ultimately lead to more customers and conversions.

Secure Long-Term Clients

Our content is tailor-made for your ideal customers; the ones that you want more of.

This means addressing any pain points they may have, and providing them with any information that they’re interested in.

This has a two-fold effect.

  • Your existing customers are more likely to stick with your product/service.
  • We weed out any customers that are not effective for you to serve, instead attracting more ideal ones—leaving you with more serving capacity.

Reduce Customer Acquisition Costs

Great content writing streamlines the customer journey.

A powerful tool in reducing CAC is identifying and answering customer questions based on the audience segment to streamline the sales process, producing more qualified leads.

We also identify questions from your existing customers and address them best as we can with online content, helping you streamline your customer service processes.

Increase Conversion Rates

We can increase the conversion rate on your existing landing pages by

  • optimizing the content-intent fit,
  • identifying sales opportunities,
  • and optimizing it for search engines.

Another way of optimizing content is by optimizing its reach to a wider audience if the intent is correct.

The agency can also help to optimize the website for conversion by ensuring that the site’s design and navigation are user-friendly and that CTA’s are placed in strategic locations on the site.

Elevate Your Brand

We write with your brand in mind.

We make sure our SaaS writing is in line with your styles, we also promote your other content and make sure the readers are aware of your marketing channels

The agency can also help you develop a strong social media presence and to create engaging email marketing campaigns.

If You Are Interested in my SaaS Content Writers & Team…

Make sure to contact me at mihael@21writers.com

FAQ:

What is SAAS content writing?

SAAS content writing is a type of content writing that focuses on creating content for software as a service (SAAS) products. This includes creating blog posts, website copy, email marketing content, and other types of content that help promote and sell SAAS products.

How can SaaS content writing help my business?

SaaS content writing can help your business by providing high-quality, engaging content that will help you attract and retain customers. This type of content can also help you improve your search engine ranking, which can lead to more organic traffic and sales.

What type of content is required for SaaS?

There is no one-size-fits-all answer to this question, as the type of content required for SaaS will vary depending on the specific product or service being offered. However, some common types of content that are often used in SaaS content marketing include blog posts, eBooks, whitepapers, infographics, and webinars.

Should I work with a freelance SaaS writer or an agency?

It depends on your needs. If you need help with a one-time project, working with a freelance SaaS writer may be a better option. However, if you need ongoing help with your SaaS content, working with a content marketing agency may be a better option.

Why is content marketing so important for SaaS?

Having a good content marketing strategy is so important for SaaS because it helps to build trust and credibility with potential customers, and it can be a great way to drive traffic and leads to your website or blog. Good content can also help to improve your search engine rankings, leading to more website visitors and potential customers.

Why should I choose SaaS content writers by Mihael for my SaaS content?

There are many reasons to choose us for your SaaS content needs. Our team of expert writers understands the challenges and opportunities of the SaaS industry, and we can help you create content that engages and informs your audience. We also offer a wide range of services, including SEO-optimized content, social media management, and email marketing.

Are your SaaS content writers the right choice for everyone?

No, our SaaS content writers are not the right choice for everyone. We specialize in writing content for Software as a Service—SaaS companies. If you are looking for generalist content writers, we may not be the right fit for you.

We also prefer writing for SaaS companies that have achieved product-market fit and want to scale, so we aren’t a good fit for small businesses or startups.